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Content Mood board 
By Callum McCormick
Conventions for a Classic Music magazine 
content page: 
 The word ‘’Content’’ is place in the right corner of the page 
 The images related to the feature articles are places in rectangular boxes 
 The numbers of the featured articles are placed in the box 
 The images have a darker tone in contrast to white background 
 The images contain images of musicians 
 The background is white 
 External advertising to other media. Aka radio 
 The puff articles are arranged in a list format 
 Feature article is in the largest image 
 There is a description of the free promotional material 
 Editors note 
 Contains subheadings to group different features together
Mood board analysis 
• The mood board consist of three classical magazine from three 
distinct publications. They each share conventions, in both their style 
colour and images. This provides valuable insight into conventions 
that most classical contents page share. 
• The first convention consist of the layout of the page. The content 
title block is shown in the right hand corner in magazine 1 and 3. 
While magazine 2 the title block is below the images. The page layout 
consists of images related to the feature article placed is rectangular 
boxes, this is true with all the magazine. However the position of 
these rectangular image vary and are spread out in a different fashion 
for every content page.
• The layout of the filler articles are arranged in a list format. These 
articles are also arranged into subheadings to group different features 
together. Another convention of design is the size of the feature 
article, this image is the most predominate image on the content 
page designed to catch the eye of the consumer, since that will be the 
article the majority will want to read straight away. 1 and 3 of the 
publications on my mood board contain the feature article as the 
largest image. The layout for these publications reveal several 
conventions that will be incorporated into my magazine.
• The second convention is the colour and images used on the content 
page. In each of the publications the content page background is 
white. This is to create contrast with the darker tones of the images, 
making them stand out. The images are used to give the consumer an 
idea as to the content of the most interesting articles, they generally 
contain people either in the act of playing an instrument or just the 
musicians. The majority are in a direct mode of address, except in 
contents page 3. The convention seems to be a verity with the feature 
article either playing an instrument or ignoring the camera, or in 
direct mod of address with the reader smiling warmly, the images also 
contain the number of the page. This creates an ease of accesses

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Content mood board

  • 1. Content Mood board By Callum McCormick
  • 2.
  • 3. Conventions for a Classic Music magazine content page:  The word ‘’Content’’ is place in the right corner of the page  The images related to the feature articles are places in rectangular boxes  The numbers of the featured articles are placed in the box  The images have a darker tone in contrast to white background  The images contain images of musicians  The background is white  External advertising to other media. Aka radio  The puff articles are arranged in a list format  Feature article is in the largest image  There is a description of the free promotional material  Editors note  Contains subheadings to group different features together
  • 4. Mood board analysis • The mood board consist of three classical magazine from three distinct publications. They each share conventions, in both their style colour and images. This provides valuable insight into conventions that most classical contents page share. • The first convention consist of the layout of the page. The content title block is shown in the right hand corner in magazine 1 and 3. While magazine 2 the title block is below the images. The page layout consists of images related to the feature article placed is rectangular boxes, this is true with all the magazine. However the position of these rectangular image vary and are spread out in a different fashion for every content page.
  • 5. • The layout of the filler articles are arranged in a list format. These articles are also arranged into subheadings to group different features together. Another convention of design is the size of the feature article, this image is the most predominate image on the content page designed to catch the eye of the consumer, since that will be the article the majority will want to read straight away. 1 and 3 of the publications on my mood board contain the feature article as the largest image. The layout for these publications reveal several conventions that will be incorporated into my magazine.
  • 6. • The second convention is the colour and images used on the content page. In each of the publications the content page background is white. This is to create contrast with the darker tones of the images, making them stand out. The images are used to give the consumer an idea as to the content of the most interesting articles, they generally contain people either in the act of playing an instrument or just the musicians. The majority are in a direct mode of address, except in contents page 3. The convention seems to be a verity with the feature article either playing an instrument or ignoring the camera, or in direct mod of address with the reader smiling warmly, the images also contain the number of the page. This creates an ease of accesses