2. Objective
To enable Baby Boomers with technology to
support healthy and active lifestyles
Allows monitoring of healthcare information:
Electronic Health Records
Fitness Records
Dieting and Nutrition
Medication
Can quickly diagnose and recommend
solutions through the mobile devices
Keeping Connected
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3. Recommendation
The focus on marketing premium services will
help increase bottom line
$55.43 ARPU ($23.80 data services)
Boomers are a growing demographic:
Open to experiences with technology
Want healthier lifestyles
Have higher disposable incomes
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4. Tech Savvy Baby Boomers
Baby Boomers are more comfortable than ever
66% Use Text Messaging
80% Own a Mobile Phone, 30% upgrading
78% are online = ~62 million adults
Mobile Smartphone and Device Users are
continuing to grow
Strong technology ownership
Ipads, Iphones, mobile, digital devices, computers
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5. Demand for Healthier Lifestyles
More Boomers are living active and better
31% stated top concern was “illness”
Can allow effective monitoring of symptoms:
High blood pressure
Diabetes
Low nutritional intake
Can offer integrated content:
Digital Media Channels
Doctor Remote Checkups
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6. Large, Growing, and High Income
77 million Baby Boomers
27.5% of US population
Estimated $2.1 trillion of spending power
Vs. $297 Billion for Gen X and Y combined
Population is large, well-defined, and steady
Wireless healthcare revenues are expanding
Higher expected Smart Phone Adoption
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7. Closing
Boomers are a growing demographic:
Open to experiences with technology
Want healthier lifestyles
Have higher disposable incomes
Continue to leverage growth in wireless and
the health care sector
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Coordinating care among health care providers; Improving cognitive function using "brain fitness" programs; Monitoring chronic disease; Providing early detection of illness; and Reminding seniors to take their medication.
