Maxwell labs POD final powerpoint

1. Maxwell Labs Presents

2. Why “Maxwell Labs”??
 Most work in the electromotive sciences are still in
active research so we knew we wanted a laboratory
and research center.
 We chose Maxwell because he is the revered
scientist who proved that electricity and magnetism are the
same force, without which we would not have electric
motors.

3. www.Chery.com/futuri

4. Specifications
 Lead acid 30-50 kg
 12.9 volt charge
 Overnight Charge
 Level 1: 4-5 mph of charging
 Level 2: 15-25 mph of charging
 DC fast charge… 50-70 mph (30 min)
Battery Safety
a. Mechanical Failure
b. Crashes
c. Protection against other electrical hazards

5. Font
 A High Tech font that closely matched the font of Chery.
OCR A
Ex:FUTURI

6. “Futuri” Tagline
We are not waiting for the future….
The future is now!!!!
“Ride the Future”

7. The Need to Know
Modern and Eco-Friendly
 Style and fuel economy.
 Good marketing
 Vehicle reliability, support, and warranty.
 Younger adult demographic.
 State of the art technology in production.
 Modularity and future expandability
 Upgrades to technology
 Creativity in design
 A competitive price for the car.

8. Color Palette

9. Let’s
Ride the Future!!

10. Maxwell Labs
Ryan Farnham
Rick Robards
Tanya Munoz
Zach Parmalee