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Maxwell Labs Presents
Why “Maxwell Labs”??
 Most work in the electromotive sciences are still in
active research so we knew we wanted a laboratory
and research center.
 We chose Maxwell because he is the revered
scientist who proved that electricity and magnetism are the
same force, without which we would not have electric
motors.
www.Chery.com/futuri
Specifications
 Lead acid 30-50 kg
 12.9 volt charge
 Overnight Charge
 Level 1: 4-5 mph of charging
 Level 2: 15-25 mph of charging
 DC fast charge… 50-70 mph (30 min)
Battery Safety
a. Mechanical Failure
b. Crashes
c. Protection against other electrical hazards
Font
 A High Tech font that closely matched the font of Chery.
OCR A
Ex:FUTURI
“Futuri” Tagline
We are not waiting for the future….
The future is now!!!!
“Ride the Future”
The Need to Know
Modern and Eco-Friendly
 Style and fuel economy.
 Good marketing
 Vehicle reliability, support, and warranty.
 Younger adult demographic.
 State of the art technology in production.
 Modularity and future expandability
 Upgrades to technology
 Creativity in design
 A competitive price for the car.
Color Palette
Let’s
Ride the Future!!

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Maxwell labs final ppt futuri _

  • 2. Why “Maxwell Labs”??  Most work in the electromotive sciences are still in active research so we knew we wanted a laboratory and research center.  We chose Maxwell because he is the revered scientist who proved that electricity and magnetism are the same force, without which we would not have electric motors.
  • 4. Specifications  Lead acid 30-50 kg  12.9 volt charge  Overnight Charge  Level 1: 4-5 mph of charging  Level 2: 15-25 mph of charging  DC fast charge… 50-70 mph (30 min) Battery Safety a. Mechanical Failure b. Crashes c. Protection against other electrical hazards
  • 5. Font  A High Tech font that closely matched the font of Chery. OCR A Ex:FUTURI
  • 6. “Futuri” Tagline We are not waiting for the future…. The future is now!!!! “Ride the Future”
  • 7. The Need to Know Modern and Eco-Friendly  Style and fuel economy.  Good marketing  Vehicle reliability, support, and warranty.  Younger adult demographic.  State of the art technology in production.  Modularity and future expandability  Upgrades to technology  Creativity in design  A competitive price for the car.