The basics of social media for Public Relations students.

1. The Internet and Public
Relations
Richard Giles

2. photo by kk+
Social Media
Transparency * Authenticity * Participation

3. Social Media Refresh
http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

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Weblogs
Telstra’s Now We’re Talking vs. Sun Microsystems blogging policy

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Social Networks
Facebook Pages help spread the message: look at Earth Hour

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Microblogs
Routing around traditional media and Westpac’s “Oh so very over it today.”

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Viral
It’s not as easy as it looks...but make it fun.

8. Old Spice Campaign
http://www.youtube.com/watch?v=owGykVbfgUE

9. Old Spice Real Time
http://www.youtube.com/watch?v=SLz5ArupElA

10. TheChive.com
http://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire-
office-33-photos/

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Real Time
http://www.google.com/alerts and http://search.twitter.com

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Search
Search Engine Optimisation is important.

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Email
It’s not dead yet.

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Crisis Management
Have a plan, so you can react fast!

15. Crisis Management
BP failed to be authentic and transparent: http://www.flickr.com/photos/bpamerica/sets/
72157624429465573/

16. Crisis Management

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Trends
Location and Mobile Apps.

18. @richardgiles
http://richgil.es/about-rich