The Internet and Public
       Relations
        Richard Giles
photo by kk+




  Social Media
Transparency * Authenticity * Participation
Social Media Refresh
http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
photo by olivander




                  Weblogs
Telstra’s Now We’re Talking vs. Sun Microsystems blogging policy
photo by freeparking




    Social Networks
Facebook Pages help spread the message: look at Earth Hour
photo by @jkrums




                    Microblogs
Routing around traditional media and Westpac’s “Oh so very over it tod...
photo by michael_hughes




               Viral
It’s not as easy as it looks...but make it fun.
Old Spice Campaign
 http://www.youtube.com/watch?v=owGykVbfgUE
Old Spice Real Time
  http://www.youtube.com/watch?v=SLz5ArupElA
TheChive.com
http://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire-
                         ...
photo by bijou_living




              Real Time
http://www.google.com/alerts and http://search.twitter.com
photo by roome




          Search
Search Engine Optimisation is important.
photo by larskflem




Email
It’s not dead yet.
photo by x180




Crisis Management
   Have a plan, so you can react fast!
Crisis Management
BP failed to be authentic and transparent: http://www.flickr.com/photos/bpamerica/sets/
                 ...
Crisis Management
photo by boltron




  Trends
Location and Mobile Apps.
@richardgiles
  http://richgil.es/about-rich
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Internet and Public Relations

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The basics of social media for Public Relations students.

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Internet and Public Relations

  1. The Internet and Public Relations Richard Giles
  2. photo by kk+ Social Media Transparency * Authenticity * Participation
  3. Social Media Refresh http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  4. photo by olivander Weblogs Telstra’s Now We’re Talking vs. Sun Microsystems blogging policy
  5. photo by freeparking Social Networks Facebook Pages help spread the message: look at Earth Hour
  6. photo by @jkrums Microblogs Routing around traditional media and Westpac’s “Oh so very over it today.”
  7. photo by michael_hughes Viral It’s not as easy as it looks...but make it fun.
  8. Old Spice Campaign http://www.youtube.com/watch?v=owGykVbfgUE
  9. Old Spice Real Time http://www.youtube.com/watch?v=SLz5ArupElA
  10. TheChive.com http://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire- office-33-photos/
  11. photo by bijou_living Real Time http://www.google.com/alerts and http://search.twitter.com
  12. photo by roome Search Search Engine Optimisation is important.
  13. photo by larskflem Email It’s not dead yet.
  14. photo by x180 Crisis Management Have a plan, so you can react fast!
  15. Crisis Management BP failed to be authentic and transparent: http://www.flickr.com/photos/bpamerica/sets/ 72157624429465573/
  16. Crisis Management
  17. photo by boltron Trends Location and Mobile Apps.
  18. @richardgiles http://richgil.es/about-rich

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