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The consumer landscape has changed, now a whole new crop of buyers and consumers exist called Generation C for Connected. They rely on their close network, circle, and even strangers for trust. They prefer using digital, online versions, and have a different set of values. Now it's up to you to adapt your marketing smarter to fit their needs. Inbound marketing is one solution that you can implement for better lead generation and personalization for shopping, so is social sharing to get promotion and attract more visitors.