2. In the video, “Dance For You”
The Rnb conventions are
shown by Beyoncé’s dancing,
and her beautiful star image
which portrays an expensive,
wealthy lifestyle.
The first scene is a long shot
of Beyoncé depicting her
typical star image through her
expensive looking silk dress
and large diamond earrings.
She also has on a trench
coat, which could symbolises
a desirable female and is an
iconic look presented in many
portrayals of the 1940's.
3. This shot used is a
close up of the male
love interest, also in a
typical 1940’s ‘gangster’
style suit similar to
something like Al
Pacino, gazing at the
artist as she enters the
room; the expression on
his face is one of desire
and sexual tension
4. The close-ups and mid shots are of Beyoncé and
her love interest.
This shows the male gaze as the leading man
does nothing but stare at Beyonce, which
highlights the view that men may see women as a
sexual object although in this video she is a
sexual object as the dance she is performing in
purposely provocative.
5. The video is captured in film-noir, in a 40's style of
women, men and working relationships.
Beyonce appears to be in complete control of what is
going on around her although typically the stereotype
of women is that they have little/no control of the
environment they’re in and that men control, fund and
run the world. This video still represents females as
sexual objects it empowers women due to the genre of
music it’s based on and the narrative of the video
itself.
6. This presents the stereotype of the male as
"the boss" and Beyoncé as the "secretary"
connoting an office based affair/relationship.
The whole video takes place in the office and
by the end of the video it is clear that they
are going to engage in some sort of sexual
activity which has left the viewer’s
imagination.
The point of the video is for the audience to
broaden their own desires and interests and
do something out of the ordinary in order to
fulfil their own sexual desires.
7. The entire video is black and white with little
editing. It appears the video is one seamless
take from different cameras in different
positions around the room. The one apparent
use of editing is the use of cuts where the
image changes from Beyoncé to the male
love interest
The dance moves as they are seductive and
controlled, as she is in a position of power
but willing to give herself up to the right
person.
