2. The way I represented females
on my contents page, again this
doesn’t conform to overtly
sexual stereotype of urban
women.
I did this because I think it is
disrespectful and degrading to
women as it portrays them in a
passive and sexual way, as
objects of the “male gaze”.
The main model looks
friendly and happy which
again subverts the
stereotype of young black
men, as he does not look
dangerous or threatening.

3. From my research I saw a lot of
women being sexually objectified,
photographed in skimpy outfits and
provocative poses.
I did not conform to any of these
attributes within my media product as I
believe it to be degrading towards
women.

4. Due to this I decided to use a male model
who looks hard but not threatening,
subverting the initial stereotype of young
black urban males.
Even though my model is standing in a
“tough guy” pose with a chain, baggy jeans
and a cap. He does not look threatening or
look as if he is carrying a weapon which is
the stereotypical image of young black
urban male.
I decided to objectify my male model
by making him pose with no shirt on,
as often R’n’B starts pose without
their shirt.
My model is exposing his abs
however not to the extent of Usher
and Trey Songz in these VIBE
covers.
I decided to do this as I felt it would
be more appropriate for my slightly
younger target audience.

5. Purposely I wanted my male models too look
assertive and angry (just as they do in most R’n’B
media magazines), which fits the stereotypical
image of young black men but I ensured that they
did not look dangerous as I did want too categories
young black men because they are not all the
same.