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DidImention...
...Thatour
application...
...Deadlineison
May3rd?www.axelspringerplugandplay.comwww.facebook.com/AxelSpringerPlugAndPlay
@AS_PnP // #ASPnP
STARTING UP SUCCESSFULLY
TWO YEARS OF AXEL SPRINGER PLUG
AND PLAY
PATTERNS, EXPERIENCES AND
LEARNINGS
Joerg Rheinboldt @jo...
WHAT I DID SO FAR?
Joerg Rheinboldt @joerg
2008	
  
founda'on	
  as	
  a	
  
non	
  profit	
  share	
  
based	
  company	
 ...
PORTFOLIO STRATEGY
INVESTMENTTYPES
•  ProjectA
•  FUNDINVESTMENTS
•  DIRECT(OZY,A+ORPOLITICO)
•  EARLYSTAGE//#Aspnp
FROM E...
 
Note:	
  Revenue,	
  EBITDA	
  and	
  employee	
  numbers	
  present	
  the	
  results	
  of	
  con'nuing	
  opera'ons.	...
#transformation
#transformation
#digitization
#axelspringer
#aspnp
#plugandplay
AXEL SPRINGER PLUG AND PLAY | #ASPnP
Our DNA? European media house meets Silicon Valley accelerator pioneer.
ASPnP PORTFOLIO STRATEGY
HOW WE LEVERAGE AS VALUES INTO OUR INVESTMENT STRATEGY
#ASPnP IN FIGURES
Our core KPI’s applications and follow up investment
§  TURNING 2 IN MAY
§  BASIC DEAL
§  (NETWORK+PR...
PATTERNS OF SUCCESS
WHAT DOES
SUCCESS LOOK
LIKE & HOW DO
WE GET THERE?
20 Years Later
WHAT REALLY HELPS?
Enable founders to seize opportunities
WHAT REALLY HELPS?
Enable founders to seize opportunities
YOU SHOULD
BE HERE
PRODUCTIVE TIME
OPPORTUNITIES	
  IMPULSES
WHAT’S THE DEGREE OF YOUR FREEDOM?
Welcome to the jungle of definitions
VALUES VISION MISSION
STRATEGIC
GOALS
STRATEGY OPE...
VERY IMPORTANT:
MOMENTUM
VENTURE FINANCING
How venture financing typically works.
Pre-Seed
Phase
Seed
Phase
Series A
Phase
Pre-Seed Funding
Valuati...
CUSTOMER DEVELOPMENT CYCLE
STAGES OF DEVELOPING YOUR COMPANY
€ €€ €€€
From	
  “Startup	
  Owner’s	
  Manual,	
  ”	
  by	
 ...
ASKFOREXPERTISE
ANDSHARE.
THINGS TO THINK ABOUT
What do you think?
THINGS TO THINK ABOUT
MAKEUPYOURMINDAND
MAKEYOUROWNDECISION
What do you think?
Plans=Hope
TestResults=Data
Shiptotest!(MVP,Pretotyping…)
THINGS TO THINK ABOUT
What do you think?
TheoneMetricthatMatters
10%w/wor10x
THINGS TO THINK ABOUT
What do you think?
Synchronize
Timelines
THINGS TO THINK ABOUT
What do you think?
THINGS TO THINK ABOUT
What do you think?
Hiregoodpeople
„forpeanutsyougetmonkeys“
THINGS TO THINK ABOUT
What do you think?
Financing
Strategy
THINGS TO THINK ABOUT
What do you think?
Traction!
THINGS TO THINK ABOUT
What do you think?
DareSomething!
APPLICATIONS ACCEPTED TILL MAY 3rd
We are always looking for new startups
INTERNATIONAL
PITCH DAY
VIENNA
JUNE 15TH 2015
APPLICATIONS ACCEPTED TILL MAY 3rd
We are always looking for new startups
APPLY
NOW TILL
MAY 3rd
www.axelspringerplugandpl...
PATTERNS OF SUCCESS
FOR ME SUCCESS
MEANS BEEING
HAPPY BY THE END
OF THE DAY.
20 Years Later
INNOVATION WORKSHOP
ThankYou!
PRAGUE MARCH 27TH
@joerg,joerg.rheinboldt@axelspringer.de
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START Summit Axel Springer Plug and Play; April 17th, St. Gallen

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Slides from my workshop at START Summit in St. Gallen on experiences as an entrepreneur and discussion on best practices and patterns.

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START Summit Axel Springer Plug and Play; April 17th, St. Gallen

  1. 1. DidImention...
  2. 2. ...Thatour application...
  3. 3. ...Deadlineison May3rd?www.axelspringerplugandplay.comwww.facebook.com/AxelSpringerPlugAndPlay @AS_PnP // #ASPnP
  4. 4. STARTING UP SUCCESSFULLY TWO YEARS OF AXEL SPRINGER PLUG AND PLAY PATTERNS, EXPERIENCES AND LEARNINGS Joerg Rheinboldt @joerg | St. Gallen | 17/03/2015
  5. 5. WHAT I DID SO FAR? Joerg Rheinboldt @joerg 2008   founda'on  as  a   non  profit  share   based  company   Future   Organiza'ons  and   ini'a'ves  to   foster  exchange   Lately   Angel  inves'ng   and  early  stage     1971   Born  and  raised  in   Cologne,  Germany   00s   Venture  Capital   and  growth   90s   Bootstrapping  and   cash-­‐flow   Profit   Non-­‐Profit   BuildingBridges @joerg
  6. 6. PORTFOLIO STRATEGY INVESTMENTTYPES •  ProjectA •  FUNDINVESTMENTS •  DIRECT(OZY,A+ORPOLITICO) •  EARLYSTAGE//#Aspnp FROM EARLY STAGE TO TRADITIONAL MEDIA
  7. 7.   Note:  Revenue,  EBITDA  and  employee  numbers  present  the  results  of  con'nuing  opera'ons.     Ac've  in  44  countries   Revenue  2014:  3.0bn  €   EBITDA  2014:  507m  €   About  14,000  employees   Digital  reach:  ~100m  unique  visitors   Listed  since  1985   Shareholders:  family  >50%   Founded  in  1946  by  Axel  Springer   Headquartered  in  Berlin     Note:  Revenue,  EBITDA  and  employee  numbers  present  the  results  of  con'nuing  opera'ons.   #ataglance
  8. 8. #transformation
  9. 9. #transformation
  10. 10. #digitization
  11. 11. #axelspringer
  12. 12. #aspnp
  13. 13. #plugandplay
  14. 14. AXEL SPRINGER PLUG AND PLAY | #ASPnP Our DNA? European media house meets Silicon Valley accelerator pioneer.
  15. 15. ASPnP PORTFOLIO STRATEGY HOW WE LEVERAGE AS VALUES INTO OUR INVESTMENT STRATEGY
  16. 16. #ASPnP IN FIGURES Our core KPI’s applications and follow up investment §  TURNING 2 IN MAY §  BASIC DEAL §  (NETWORK+PROGRAM) * € 25k = 5% SHARE §  100-DAY-PROGRAMM FOR STARTUPS §  2-3 TIMES PER YEAR §  SIX BATCHES SO FAR §  56 COMPANIES WE INVESTED IN §  51 ARE STILL IN BUSINESS §  58% FOLLOW UP INVESTMENT RATE §  HIGHEST INVESTMENT: US$ 10.6 Number26
  17. 17. PATTERNS OF SUCCESS WHAT DOES SUCCESS LOOK LIKE & HOW DO WE GET THERE? 20 Years Later
  18. 18. WHAT REALLY HELPS? Enable founders to seize opportunities
  19. 19. WHAT REALLY HELPS? Enable founders to seize opportunities YOU SHOULD BE HERE PRODUCTIVE TIME OPPORTUNITIES  IMPULSES
  20. 20. WHAT’S THE DEGREE OF YOUR FREEDOM? Welcome to the jungle of definitions VALUES VISION MISSION STRATEGIC GOALS STRATEGY OPERATIONS CONTROLLING Pivot Iterate Implement & Test WHAT’S THE DEGREE OF YOUR FREEDOM? WHAT‘S THE DEGREE OF YOUR FREEDOM?
  21. 21. VERY IMPORTANT: MOMENTUM
  22. 22. VENTURE FINANCING How venture financing typically works. Pre-Seed Phase Seed Phase Series A Phase Pre-Seed Funding Valuation €500k Idea + Prototype Friends, Family, Accelerators Funding €25k - €125 Founders hold >90% of shares Seed Round Valuation €2-2.5 Mio Beta Launch Angels, Grants Funding €350-700k Founders hold >70% Series A Round Valuation €4-15 Mio Serious Traction or Trajectory VC Funding €1-5 Mio Founders hold >50% ACCELERATORS
  23. 23. CUSTOMER DEVELOPMENT CYCLE STAGES OF DEVELOPING YOUR COMPANY € €€ €€€ From  “Startup  Owner’s  Manual,  ”  by  Steve  Bank  and  Bob  Dorf  
  24. 24. ASKFOREXPERTISE ANDSHARE. THINGS TO THINK ABOUT What do you think?
  25. 25. THINGS TO THINK ABOUT MAKEUPYOURMINDAND MAKEYOUROWNDECISION What do you think?
  26. 26. Plans=Hope TestResults=Data Shiptotest!(MVP,Pretotyping…) THINGS TO THINK ABOUT What do you think?
  27. 27. TheoneMetricthatMatters 10%w/wor10x THINGS TO THINK ABOUT What do you think?
  28. 28. Synchronize Timelines THINGS TO THINK ABOUT What do you think?
  29. 29. THINGS TO THINK ABOUT What do you think? Hiregoodpeople „forpeanutsyougetmonkeys“
  30. 30. THINGS TO THINK ABOUT What do you think? Financing Strategy
  31. 31. THINGS TO THINK ABOUT What do you think? Traction!
  32. 32. THINGS TO THINK ABOUT What do you think? DareSomething!
  33. 33. APPLICATIONS ACCEPTED TILL MAY 3rd We are always looking for new startups INTERNATIONAL PITCH DAY VIENNA JUNE 15TH 2015
  34. 34. APPLICATIONS ACCEPTED TILL MAY 3rd We are always looking for new startups APPLY NOW TILL MAY 3rd www.axelspringerplugandplay.comwww.facebook.com/AxelSpringerPlugAndPlay @AS_PnP // #ASPnP
  35. 35. PATTERNS OF SUCCESS FOR ME SUCCESS MEANS BEEING HAPPY BY THE END OF THE DAY. 20 Years Later
  36. 36. INNOVATION WORKSHOP ThankYou! PRAGUE MARCH 27TH @joerg,joerg.rheinboldt@axelspringer.de

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