START Summit Axel Springer Plug and Play; April 17th, St. Gallen
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Slides from my workshop at START Summit in St. Gallen on experiences as an entrepreneur and discussion on best practices and patterns.
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START Summit Axel Springer Plug and Play; April 17th, St. Gallen
- 4. STARTING UP SUCCESSFULLY TWO YEARS OF AXEL SPRINGER PLUG AND PLAY PATTERNS, EXPERIENCES AND LEARNINGS Joerg Rheinboldt @joerg | St. Gallen | 17/03/2015
- 5. WHAT I DID SO FAR? Joerg Rheinboldt @joerg 2008 founda'on as a non profit share based company Future Organiza'ons and ini'a'ves to foster exchange Lately Angel inves'ng and early stage 1971 Born and raised in Cologne, Germany 00s Venture Capital and growth 90s Bootstrapping and cash-‐flow Profit Non-‐Profit BuildingBridges @joerg
- 6. PORTFOLIO STRATEGY INVESTMENTTYPES • ProjectA • FUNDINVESTMENTS • DIRECT(OZY,A+ORPOLITICO) • EARLYSTAGE//#Aspnp FROM EARLY STAGE TO TRADITIONAL MEDIA
- 7. Note: Revenue, EBITDA and employee numbers present the results of con'nuing opera'ons. Ac've in 44 countries Revenue 2014: 3.0bn € EBITDA 2014: 507m € About 14,000 employees Digital reach: ~100m unique visitors Listed since 1985 Shareholders: family >50% Founded in 1946 by Axel Springer Headquartered in Berlin Note: Revenue, EBITDA and employee numbers present the results of con'nuing opera'ons. #ataglance
- 10. #digitization
- 11. #axelspringer
- 12. #aspnp
- 13. #plugandplay
- 14. AXEL SPRINGER PLUG AND PLAY | #ASPnP Our DNA? European media house meets Silicon Valley accelerator pioneer.
- 15. ASPnP PORTFOLIO STRATEGY HOW WE LEVERAGE AS VALUES INTO OUR INVESTMENT STRATEGY
- 16. #ASPnP IN FIGURES Our core KPI’s applications and follow up investment § TURNING 2 IN MAY § BASIC DEAL § (NETWORK+PROGRAM) * € 25k = 5% SHARE § 100-DAY-PROGRAMM FOR STARTUPS § 2-3 TIMES PER YEAR § SIX BATCHES SO FAR § 56 COMPANIES WE INVESTED IN § 51 ARE STILL IN BUSINESS § 58% FOLLOW UP INVESTMENT RATE § HIGHEST INVESTMENT: US$ 10.6 Number26
- 17. PATTERNS OF SUCCESS WHAT DOES SUCCESS LOOK LIKE & HOW DO WE GET THERE? 20 Years Later
- 18. WHAT REALLY HELPS? Enable founders to seize opportunities
- 19. WHAT REALLY HELPS? Enable founders to seize opportunities YOU SHOULD BE HERE PRODUCTIVE TIME OPPORTUNITIES IMPULSES
- 20. WHAT’S THE DEGREE OF YOUR FREEDOM? Welcome to the jungle of definitions VALUES VISION MISSION STRATEGIC GOALS STRATEGY OPERATIONS CONTROLLING Pivot Iterate Implement & Test WHAT’S THE DEGREE OF YOUR FREEDOM? WHAT‘S THE DEGREE OF YOUR FREEDOM?
- 22. VENTURE FINANCING How venture financing typically works. Pre-Seed Phase Seed Phase Series A Phase Pre-Seed Funding Valuation €500k Idea + Prototype Friends, Family, Accelerators Funding €25k - €125 Founders hold >90% of shares Seed Round Valuation €2-2.5 Mio Beta Launch Angels, Grants Funding €350-700k Founders hold >70% Series A Round Valuation €4-15 Mio Serious Traction or Trajectory VC Funding €1-5 Mio Founders hold >50% ACCELERATORS
- 23. CUSTOMER DEVELOPMENT CYCLE STAGES OF DEVELOPING YOUR COMPANY € €€ €€€ From “Startup Owner’s Manual, ” by Steve Bank and Bob Dorf
- 24. ASKFOREXPERTISE ANDSHARE. THINGS TO THINK ABOUT What do you think?
- 25. THINGS TO THINK ABOUT MAKEUPYOURMINDAND MAKEYOUROWNDECISION What do you think?
- 26. Plans=Hope TestResults=Data Shiptotest!(MVP,Pretotyping…) THINGS TO THINK ABOUT What do you think?
- 27. TheoneMetricthatMatters 10%w/wor10x THINGS TO THINK ABOUT What do you think?
- 28. Synchronize Timelines THINGS TO THINK ABOUT What do you think?
- 29. THINGS TO THINK ABOUT What do you think? Hiregoodpeople „forpeanutsyougetmonkeys“
- 30. THINGS TO THINK ABOUT What do you think? Financing Strategy
- 31. THINGS TO THINK ABOUT What do you think? Traction!
- 32. THINGS TO THINK ABOUT What do you think? DareSomething!
- 33. APPLICATIONS ACCEPTED TILL MAY 3rd We are always looking for new startups INTERNATIONAL PITCH DAY VIENNA JUNE 15TH 2015
- 34. APPLICATIONS ACCEPTED TILL MAY 3rd We are always looking for new startups APPLY NOW TILL MAY 3rd www.axelspringerplugandplay.comwww.facebook.com/AxelSpringerPlugAndPlay @AS_PnP // #ASPnP
- 35. PATTERNS OF SUCCESS FOR ME SUCCESS MEANS BEEING HAPPY BY THE END OF THE DAY. 20 Years Later
- 36. INNOVATION WORKSHOP ThankYou! PRAGUE MARCH 27TH @joerg,joerg.rheinboldt@axelspringer.de