RockYou is a leading provider of social network applications with over 105 million unique viewers across networks like MySpace and Facebook. It has two main sources of revenue: advertising on its own applications and revenue sharing agreements with other applications through its advertising platform. RockYou is able to target ads to users with a high degree of granularity and has worked with many large advertisers like Sony, Yahoo, and NBC to promote their brands and applications through ads, application takeovers, and custom integrations on the RockYou network.