Indonesia marked 2017 as the first Menstrual Hygiene Day in the country. The Ministry of Health and Ministry of Education supported campaigns organized by several organizations to raise awareness about menstruation and make information about it more accessible. The campaign used the hashtag #MenstruasiBukanTabu which means "menstruation is not a taboo" in English. It aimed to reduce the stigma around menstruation and encourage open discussion of the issue. Various online and offline activities were carried out across the country as part of the campaign.

1. MH Day
2017
(MENSTRUAL HYGIENE DAY 2017)
Indonesia marked 2017 as their first time, celebrating Menstrual Hygiene Day. Ministry of Health and Ministry of
Education and Culture showing their full commitment in the taboo issue of menstruation by supporting the campaign
along with other organization working on the issue: Plan International Indonesia, SNV, Wahana Visi Indonesia (WVI),
GIZ Fit for Schools, SPEAK Indonesia and UNICEF, under an independent coalition named WASH Network.
#MenstruasiBukanTabu or #MenstruationIsNotATaboo in English, is the official hashtag used
throughout the campaign of MH Day 2017. The idea behind the hashtag selection was how menstruation
had been seen as a taboo topic which might lead to bullying, un-involvement (social exclusion), myth
practicing, limited participation and lack of correct information. With the hashtag, the campaign
wanted to raise the societies’ awareness of the need for everyone to understand menstruation
and having the information about menstruation accessible and open to being discussed.
#MenstruasiBukanTabu
Lesson Learned
Follow Up Activity after MHM
Better mass media
engagement in the
future campaign:
newspaper, radio
Reproductive Health
Module for Parents and
Teachers
MHM Policy Brief 34,000
MHM Comic Book
DEVELOPED SHARED DISTRIBUTED
MH Day required
coordination through
cross-sectoral
partnership
Government-lead
campaign as a
good practice of
MH Day 2017
Wider network
contribution in MH
Day such as from
Youth, People with
disability, or Out of
School Community.

2. 6 Key Messages
of MH Day 2017
MHM can give a
great impact on girls’
education
We need to be
aware with school’s
sanitation
MHM is a huge
part of SDGs
Education about
menstruation
changes everything
MHM can lead to a
better girls’ social
participation
We need to
understand the
Fact and Myth of
menstruation
Roadmap of MH Day 2017
MHM Learning
Exchange Workshop:
Hosted by MoH and Plan International
Indonesia the discussion highlighted
issues such as schools’ sanitation,
MHM messages in school health
program, and MHM policy and
education curriculum.
MHM Press Campaign:
was hosted by MoH,
sharing their policy
effort through School
Health Program (UKS)
and Student Health
Rapport and from the
printed media side, MHM
messages was covered in
Jawa Pos, a nation-wide
newspaper network.
MHM Guideline
for Teachers and
Parents:
will be distributed
to 34 provinces in
Indonesia along with
the 34,000 MHM
comic book for
elementary students.
newspaper network.
More other public
gathering which was
initiated separately from
the official campaign with
the same key messages.
MHM Communication
Strategy Workshop:
The joint campaign of MH
Day 2017 was agreed and
discussed on this workshop
by MoEC with UNICEF
Indonesia.
Offline Campaign :
Students, teachers, parents,
health practitioners and
community member actively
participated in MHM
celebration and promotion.
Online Campaign
FOLLOW UP ACTION
1. Incorporate MHM message into Reproductive Health Module for Teacher
2. With WASH Network, UNICEF is supporting the development of MHM Policy Brief, proposing
MHM into School Health Program and national curriculum.
DURING THE MH DAY WEEK:
#MenstruasiBukanTabu
REACHING 490 POSTS BY 275 USERS
AND 2,100,000 PEOPLE WITH
21.5 MILLION OF IMPRESSIONS
U-REPORT INDONESIA ASKED
ADOLESCENTS GIRLS AND BOYS
ABOUT SCHOOL ATTENDANCE
AND BULLYING RELATED
TO MENSTRUATION
ALMOST
650 SHARES
1838
LIKES
REACHED BY MHM SOCIAL
MEDIA CAMPAIGN THROUGH
CELEBRITY, MODEL, SINGER, PRESENTER, ATHLETE
AND OTHER PUBLIC FIGURES SUPPORTED MHM CAMPAIGN
MH DAY 2017 GAINED MORE PUBLIC SUPPORT INCLUDING FEMALE
STUDENT ASSOCIATION OF NAHDLAHTUL ULAMA, ONE OF THE
BIGGEST MUSLIM ORGANIZATION IN THE COUNTRY
A LIVE STREAMING
VIDEO INTERVIEW,
MHM #ASKUREPORT
RECEIVED MORE THAN
300 QUESTIONS,
1,700 INSTAGRAM
AND 14,254
MHM HUMAN INTEREST
STORY IS HIGHLIGHTING
THE POSITIVE IMPACT
OF CONVEYING MHM
MESSAGES THROUGH
A COMIC BOOKLET FOR
BOTH GIRLS AND BOYS.