Overview of Marketing plan to sell your home quickly. Communication strategy

1. 1
Web 2.0 Marketing and Sales Strategy
to get your home Sold!

2. 22
3 Factors to consider when selling
1.Presentation
- The “WOW Factor” 1st
Impression
- Establish an Emotional Connection
2.Promotion
- Traditional Marketing
- Web 2.0 Marketing
• Price
- Ready, Willing, and Able buyer is willing to pay
- Based on Sold comparables

3. 3
Presentation

4. 4
Standard Photography (Before) 4

5. 5
Professional HD Photography (After) 5

6. 6
Promotion

7. 7
MLS Syndication 7
Traditional Marketing

8. 8
Facebook
gets more
hits than
Google
8
Facebook Fan Page
Enhanced with Community Links

9. 99
YouTube Video
YouTube is
the world’s #2
search
engine
Creating an Emotional Connection

10. 1010
Domain Name Registration
Custom Web Site Sign Rider
Neighborhood Assistance

11. 1111
Facebook Fan Page
YouTube Video
Domain Name Registration
Custom Web Site
Sign Rider
( Syndication )( )( )( )
Viral Marketing Exposure

12. 1212
23 Different Search Engines
Listing Optimization with Web 2.0 Syndication

13. Comprehensive Communication
Track Showings
Track the Market Get Feedback

14. 14
Track Showings
Personal phone contact
every week from me and
my team
14

15. Get Feedback
Follow up on
every showing
automatically

16. Track the Market
Real-time
market
activity

17. 17
Price

18. 1818
The Competition (Active Comparables)

19. 19
The Competition (Sold Comparables) 19

20. 20
Let’s Get Started! 20