Fitivity Ads Campaign for Kickstarter

1. FACEBOOK
ADS CAMPAIGN

2. Fitivity’s Kickstarter Campaign

3. Boosted Post Campaign
Tactics:
○ Included subtitles for mute play
○ Video shortened to 1min to
optimize for fb
Target:
○ Location: United States
○ Age: 18 - 35
○ People Who Match: Interests:
Basketball, Association football
(Soccer) or Football, Behaviors:
Fitness
Cost structure: $0.01/post
engagement

4. RESULTS:
41 website clicks
Reach 9,842 users
1,100 views
SPENT: $14.28

5. Website Click Campaign 1
Tactics:
○ Video shortened to 1min to
optimize for fb
○ Social proof: supported by 1m+
users
Target:
○ Location: United States
○ Age: 18 - 35
○ People Who Match: Interests:
Basketball, Football or
Association football (Soccer)
Cost structure: $0.34/ website click

6. RESULTS:
48 website clicks
Reach 6,580 users
335 views
SPENT: $16.51

7. Website Click Campaign 2
Tactics:
○ Controversial statement: The ONLY
○ Target our competitors’ users who
are frustrated with the current
services
Target:
○ Location: United States
○ Age: 18 - 35
○ People who like Sportan, PlayWith,
JoinUp,RecChec
Cost structure: $0.17/post engagement

8. RESULTS:
123 website clicks
Reach 10,897 users
SPENT: $21.48

9. Return on Investment
Website Clicks
(A)
Dollars Spent
(B)
ROI
= 10%A*20-B
B
Post Engage 41 14.28 4.7
Web Click 1 48 16.51 4.8
Web Click 2 123 21.48 10.45
Assume that 10% of users who visited the campaign would pledge the most
popular perk ($20)
Conclusion: Web Click Campaign 2 yields the most return.

10. Key Learning
○ Focused Targeting
○ Bold statement and ad image
○ Copies are related to the users
○ Most clicks are coming from mobile users -> large font and minimal image
for mobile users
○ Video ad is not attractive enough, must catch attention from the first few
seconds.

11. THANKS!
-Thao Nguyen