Amazon New Product Launch - Jerico Cruz

1. NEW PPC
PRODUCT LAUNCH
JERICO RENZ CRUZ
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2. IT IS IMPORTANT TO OPTIMIZE THE
PRODUCT LISTING (RETAIL READINESS)
BEFORE LAUNCHING CAMPAIGNS
PRODUCT LISTING
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3. CONDUCT A COMPETITOR CEREBRO
RESEARCH, GET THE KEYWORDS WITH HIGH
SEARCH VOLUME AND RELEVANT TO YOUR
PRODUCT AND USE IT AS SEEDS
CHECK COMPETITORS
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RECOMMENDATION: USE HELIUM 10
CEREBRO - REVERSE ASIN SEARCHES FOR
TOP 10 COMPETITORS

4. - IDEAL STRUCTURE -
CAMPAIGN
STRUCTURE
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1 CAMPAIGN - 1 AD GROUP - 1 ADVERTISED
ASIN
1 CAMPAIGN - 1 AD GROUP - ALL
VARIATIONS (SUBJECTIVE)
FOR PRODUCTS WITH NO VARIATION:
FOR PRODUCTS WITH VARIATIONS:

5. USING THE SEED KWS, WE'LL TEACH THE
ALGORITHM BY LAUNCHING DIFFERENT
TYPES OF MANUAL CAMPAIGNS
TEACH A9
ALGORITHM
RECOMMENDATION: DO NOT LAUNCH AN
AUTO CAMPAIGN UNTIL YOU HAVE YOUR
FIRST (OR MORE) REVIEW/RATINGS.
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6. IT'S TIME TO LAUNCH THOSE PHRASE AND
BROAD MATCH TYPE FOR YOUR CAMPAIGNS
THEN OPTIMIZE AS NEEDED
COLLECT MORE DATA
THIS PRODUCT LAUNCH PHASE COULD LAST
UP TO 30 DAYS OR MORE UNTIL YOUR
ORGANIC RANKING REACHES A BETTER
PLACEMENT.
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JERICOFAJARDOCRUZ@GMAIL.COM
WWW.LINKEDIN.COM/IN/JERICOFAJARDOCRUZ/
JERICO-CRUZ.MYSTRIKINGLY.COM/