Entertainment Media's Impact on American Culture

Entertainment Media Influence On American Culture Essay
"He can go all the way!" says, the announcer. "That concludes the games folks! The new England
Patriots Wins the Super Bowl In a nail bitter finish!" "Woah, did you see that?". Said, my father in
excitement. "Yeah! I can't believe they actually won!" I replied in shock. That was me as a 7–year–
old watching the N.F.L. Super Bowl. This is a perfect example of how entertainment media have
shaped American culture. But there's more! World Cup (Soccer), Smackdown (Wrestling), Movies,
Video games, News, etc. Ok, let's dig a little deeper. Technology has been a working progress for as
long I've been living but made tremendous improvements. Depending on the device you are using,
that can limit or expand your entertainment possibilities! Technology! It's everywhere! You can't live
without a phone. More importantly, a phone that can do everything a computer and a phone can do.
So, for entertainment media to broaden its platform, you must get creative and put yourself in the
user's perspective. To be honest, it works and everyone is captured by the new experience every time
a new update comes out. An example American culture has valued is the news. The news isn't
necessarily positive because there is something always going in the world ... Show more content on
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I say it's negative due to the facts that on television, majority of the things displayed is negative.
What they say is that, sex sells and morally, that's wrong but it brings income to the entertainment
industry. Crime is constantly being displayed all over movies and the internet. With the young
generation with phones, they have access to different crimes and how to perform these acts. They
epitomize their favorite rapper who promotes taking Percocet and drinking prescription drugs for the
high feelings. There is no moral justification on why there is so many negative things out there. The
news only shows exciting news which is negative and do not emphasize on the
... Get more on HelpWriting.net ...

The Increasingly Race Nature of Advertisements During the...
Given the popularity and the exuberant price for a 30 second Super Bowl ad is priced over
$4,000,000 (Stauffer, 2013), more and more companies are using racy commercials laced with
sexual innuendoes. The use of super model type females trying to sell products to the average
football fan aged 18–49 (Gilmartin, 2013), using a variety of themes from Sexual assault (Covert,
2013), to the cliché that women are crazy (Covert, 2013), to a sexual fantasy with a make out
session with a Victoria's secret model and a nerd (Taibi, 2013), to waitresses turning into strippers
(Covert, 2013), the list goes on and on; however no matter how the commercial tries to differentiate
itself from the other commercials In the same time slot, one thing Is a common denominator
between all of them and that is sex. The first question to ask yourself is, why are the Super Bowl ads
such a big deal and how long has this phenomena been in place? Since when have people tuned their
T.V's in to watch this game, and how long have people been hosting "Super Bowl watch parties"
for? What makes this one game such an extravaganza? A game that makes people who normally do
not even care to watch the game, nor have any rooting interest in the game, but make sure not to
miss a single minute of the game. According to Bill Dorman, (a Millersville University professor in
the communications and theater department) believes that this mass hysteria probably started
because of "(New York Jets quarterback) Joe Namath. He

Return Man Linebacker Essay
The Return Man 4, also known as Return Man Linebacker, is a favorite game that thrills most flash
game enthusiasts. It's an American Football game developed by ESPN. If you've tried playing the
prior versions of the game, you understand that your team was always placed in the attack position,
and that you've to try scoring a touchdown.
Objective of the game
On the contrary, your team will always be in the defense position when it comes to Linebacker.
Additionally, your main objective involves stopping your opponent from scoring a touchdown. The
player is hereby required to apprehend and catch the man with the ball. You're required to use your
running skills to catch the enemy fast before he touches the finish line.
Also, if your opponent (the enemy team) catches you, you'll be required to fight them. Keep in mind
that the game becomes somewhat challenging as you progress, although some extra help–including
new special moves and new strong classmates–is waiting for you. These new special moves are
quite handy as it helps you ... Show more content on Helpwriting.net ...
In addition, they are comfortable to utilize as well. Use the I, J, L and K buttons to move in different
directions. You may similarly choose to utilize the arrow keys rather than using these buttons. The
space bar is used to dive tackle or continue, whereas the M button is used to mute the sound.
Special moves:
A – Swim.
S – Shuck.
D – Bull Rush.
Instructions
It is essential to unlock all the special moves in Return Man Linebacker game. Also, make sure to
enhance your defense and do not allow anyone to pass.
Verdict
The Linebacker is absolutely the best flash game that's very advanced. It's exclusively based on the
defensive concept of the American Football. This latest version developed by ESPN boasts elegant
and absolute simplicity, in addition to advanced features that will delight any sport gamer's
selection. It's an ideal game for everyone who loves sports and flash

Sexual Exploitation Of Sex Advertising
Sexual exploitation is becoming more and more mainstream in advertisements. Everyone knows that
sex sells. Especially Carl's Jr. They have developed a reputation with their salacious ad campaigns,
often depicting women in very revealing attires. In their recent advertisement for the 2015 Super
Bowl, it features model Charlotte Mckinney where she is baring almost everything. There is more to
the commercial than just boobs and burgers. The use of Mckinney's body as a sexual object is
discriminating to all women and raises sexism. The stereotypical ad brings imparities between
genders and promotes gender policing. The attention–grabbing, super sexy "Au Naturel" ad first
starts off with the model Mckinney, walking through a farmer's market practically naked while
strategically placed items are covering her private areas. She clearly has all the attention of the men
at the market. She walks by this one man with a spray hose and he completely turns around to catch
a look of Mckinney, who appears fully naked, being covered this time by the spraying water from
the hose. She catches another man's attention and is a shot of her bare back with a tomato shaped
exactly like her behind, perfectly covering just that. The man then pinches and grabs the side of the
tomato. The shot after shows her walking towards a scale where again, a man is perfectly barely
covering her up by putting two big melons on a scale to replace her breasts. The last and final shot is
when she is walking towards

Super Bowl: It Is Not Just a Game Essay
Does anyone care for Sunday night football? This is not just any Sunday night NFL game, but the
biggest sporting event in the world that 151 million people will watch in 232 different countries.
("By the Numbers"). Welcome to the Super Bowl. The huge night that everyone looks forward to is
a "billion–dollar economic engine that is bigger than the Gross Domestic Product of many nations"
(John 3). Although the Super Bowl is only played once a year, it is the biggest, most–widely known
game in American history and the most–widely viewed television spectacle in the world. It all
started in 1920 with the fourteen–league American Professional Football Association. The league
broke into two competing rivals, the National Football League ... Show more content on
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Following in his father's footsteps, Vince Lombardi carried on a winning tradition. Part of his huge
success was attributed to one of his many inspirational quotes, "'Winning is not a sometimes thing;
it's an all time thing'" (Lombardi, "Vince Lombardi" 18). Leading his team to six world
championship games in eight attempts and only losing one, Vince Lombardi became a coaching
icon. The championship trophy awarded to the winning team has been named the Vince Lombardi
Trophy, honoring the significant impact he had on the early years of this event (Lombardi and
Baucom 17). Just as Lombardi affected the early Super Bowls with his coaching style and character,
the Super Bowl, itself, has attained a greater–than–life presence influencing the world today. With
NBC and CBS being the only two television stations broadcasting the first game, there are now an
uncountable number of stations showing the Super Bowl today. The advertisements are talked about
just as much, if not more, than the game itself. Of all viewers that tune in during the game, eight
percent are only watching to see the commercials; the average cost for a thirty second commercial
has gone from $42,000 for Super Bowl I to most recently three million dollars for Super Bowl XLV
("NFL Super Bowl"). Even though the big game is only played once a year and lasts for

Advertisement Analysis : Empowering Us All Essay
Advertisement Analysis: Empowering Us All "What is technology?" Have you ever marveled about
the prominence of technology in our day–to–day lives? If you ever have, you have undoubtedly
appreciated its complexity and its capability to make everyday responsibilities easier for yourself.
For example, you probably admire how cellphones have completely eradicated the old–fashioned
method of communicating, by sending mail to friends and relatives. Or how the invention of laptops
and computers have brought up a new, more efficient method to stay in touch with the world, though
the internet, rather than the previous method of newspapers. However, all these basic ideas of the
importance of technology are ideas of what technology has done for you, and can be completely
different for others. Have you ever wondered what technology has done for others, perhaps people
not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio–
economic status than you? Maybe you haven't, but Microsoft, a leading technological superpower,
certainly have wondered about this as seen in their "Empowering" ad. Microsoft's "Empowering"
advertisement is a short minute long television advertisement released in 2014, that attempts to
demonstrate the importance of technology in today's society and displays Microsoft's initiative, as a
leading technological company, of "empowering us all" in today's society. "Empowering" was
released in early 2014, during the Super Bowl,

Analysis Of The Book ' A New Baby '
On a brisk, fall day on Sunday October 25th, 1998 a new baby was born at 7:34 p.m. at Sioux Valley
Hospital in Sioux Falls. That 20 inch, 7 pound, 9 ounce baby was Nicholas Jack Nagel. There are
two reasons for the name my parents gave me. My father Travis is a big golf fan and his favorite
golfer of all time is Jack Nicklaus; he is considered one of the greatest golfers of all time, with 18
majors, the most ever by a professional golfer. My mother Marylou, on the other hand, loves
Christmas and liked the name Nicholas due to St. Nicholas. St. Nicholas is the patron saint of
children and sailors. The name Nicholas is a Greek name that means "victorious people."
Shockingly, it took only a few hours of labor for my arrival. My mom was as calm as can be and
didn't realize that she was going into labor. While my mom was in labor, the rest of my family
watched the Denver Broncos defeat the Jacksonville Jaguars. My parents joke with me that I've been
a Broncos fan since I was even born, which is true. All of my grandparents, three aunts, and three
family friends were at the hospital to greet me. After I was delivered at approximately 7:34 p.m. my
family passed around some "It's a boy" cigars. There were a lot of visitors that brought gifts and
outfits. My parents and I got to go home the night after I was born. Grandma and Grandpa Nagel
stayed for two days. My mom and dad were the first of their friends to have a baby and they were
very excited to welcome me to

Green Bay Packers : 2-0 ( 1 )
1. Green Bay Packers: 2–0 (1) Aaron Rodgers and the Packers have been outstanding in their first
two games. Rogers has been just about perfect, completing 77 percent of his passes thus far. The
defense held the two time defending NFC champs to 17 points and their running back Marshawn
Lynch to 41 yards on 15 carries. Like I mentioned last week, the biggest advantage the Packers have
is their continuity with each other. The team is clicking on all cylinders. Led by Randall Cobb, the
receiving core has been dominant. With weapons like Cobb, James Jones, and Davante Adams on
the outside, who is going to stop this Packers' offense?
2. New England Patriots: 2–0 (2) The Patriots have the biggest non–quarterback difference maker in
the NFL. Rob Gronkowski is an absolute beast of a football player. He is an unstoppable force. He is
impossible to stop. In addition to Gronkowski, Tom Brady looks better than ever. He is playing with
a chip on his shoulder. He, like Rogers has been just about perfect, completing 69 percent of his
passes. An underrated aspect of this team is the running back position, specifically Dion Lewis.
Lewis has been outstanding through the first two games. In each game, Lewis has had at least 11
touches, and has been on the field for 75 percent of New Englands' offensive snaps.
3. Pittsburgh Steelers: 1–1 (5) The Steelers absolutely manhandled the 49ers on Sunday. Antonio
Brown and Ben Roethlisberger is the best quarterback wide receiver combo in

Green Bay Packers Characteristics
The Green Bay Packers are one of the most notable teams in the NFL and all of sports. The four
time Super Bowl champions have a few negative qualities, including bad defenses in the past and
recent years of unsuccessful playoff runs. However, the negatives do not outweigh the team's
powerhouse offense and Super Bowl trophies. The team was founded in 1919 and had very little
success until 1929. This is the start of the Green Bay Packers that most people know as "Titletown".
From 1929 to present day, the Packers have won 13 championships. That being the most
championships won by a single team in NFL history. While the Green Bay Packers are a very
successful team, they have had their up's and down's.
One of the team's biggest strengths is their powerhouse offense. But the man under center is what
makes that powerhouse offense run. That man is Aaron Rodgers. Aaron Rodgers is one of the best
quarterbacks in the league if not the best. His statistics are unbelievable. He has the highest
quarterback rating in NFL history at 103.8, while the second closest is 98.9. He has thrown 300
touchdowns to only 74 interceptions. That being a 4:1 touchdown to interception ratio, also the best
in NFL history. One of his most impressive streaks was his success at home. In 2015, he threw an
interception at home. The last one he threw at home before that was in 2012. He went three years
without throwing an interception at home. Truly a remarkable feat. In 2011, Aaron had one of the
best seasons

The Pro Football Hall Of Fame And The Year Of His Death
Abstract
The subjectively informative written speech was given in 1970 right before his induction into the
Pro Football Hall of Fame and the year of his death. This speech applies to multiple areas
professional, sports and personal, because of the principles of winning and success throughout it.
Mr. Lombardi could never have imagined the impact that this speech would have on the world over
25 years later. This speech has been played for countless people over these years to motivate
companies, teams, and individuals into reaching the only place to be in when everything is done first
place. His use of repetition, allusion and smooth transition makes this speech easy to follow and
ensures that the point of giving your all to reach first place is driven home. "But I firmly believe that
in any man's finest hour – his greatest fulfillment to all he holds dear – is that moment when he has
worked his heart out in a good cause and lies exhausted on the field of battle – victorious."
Group 12
Professor Dean
Human Communication
October 19, 2016
What it Takes to Be Number One Paper
Vince Lombardi's speech, "What it Takes to be Number One" has become one of the most famous
and most inspirational speeches in the history of athletic sports. From the perspective of
communication, this speech has numerous topics to talk about. Since Lombardi became such a
prominent figure in football history, we must look at his background to see what inspired such an
amazing speech and

Rhetorical Analysis Of Cookie Or Cream
Rhetorical analysis: Cookie or Cream
Akeilao Canada
Devry University
Rhetorical analysis: Cookie or Cream
This rhetorical analysis is about the Nabisco company airing a funny commercial during the Super
Bowl called "Whisper Fight." Nabisco shows that all 3 appeals do not have to be used in order to
create an effective advertisement.
The commercial starts off in a two–story library. Two students are seemingly studying at a table of
books. One of them holds up an Oreo and whispers to his tablemate, "Ive always preferred the
cream part of an Oreo." In a nonchalant whisper, the tablemate replies, "That's insane, the cream is
the best part!" From that moment a whisper argument starts. The two tablemates are whispering in
reply to each other, "Cream!" , "Cookie!", Cream!" As the whisper exchange escalates, one of them
finally stands up and flips the table over. Their aggression is noticed by others and the need to
partake in a rumble soon erupts. Soon, the whole library starts physically contending with each other
defending their opinion as to which part of the Oreo is best.
A chair is broken across another person's back, racks of books are being pushed over to create a
domino effect onto someone's body, librarians are dodging lamps being hurled across the library,
and people are wrestling each other off the second floor balcony. Even in the midst of all the
mayhem, everyone is still using their whisper voice. As a fire starts to break out from all the turmoil,
a couple

College Football: John Elway And Peyton Manning
Elway And Manning
John Elway and Peyton Manning are two great quarterbacks from two different era's.
Although, John and Peyton were drafted into the league almost fifteen years apart, their careers had
many of the same aspects from the very start. Beginning all the way back with their successes
playing in college, going through draft day, playing through some of the craziest games the world
has ever seen, and having equally successful record breaking Hall of Fame careers in the NFL. In
his college football years at Stanford University John set many records for passing
attempts/completions completing 774 passes out of 1243 attempts for over 9300 yards to go along
with 77 touchdowns. He was chosen for All–American honors, won the Sammy ... Show more
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While still in the league Peyton Manning threw for an NFL career record 71,940 yards and 539
touchdowns. As well as adding another 667 yards and 7 touchdowns on the ground. He won two of
the four Super Bowls he played, including Super Bowl 50 when he retired in 2016. In comparison,
when John Elway was in the league, he threw for an NFL record 52.475 yards and 300 touchdowns.
Not to mention adding 3,400 yards and 33 touchdowns on the ground, an incredible feat for a
quarterback in the 80's and 90's. He won two Super Bowls back to back out of the five he played in
as well as being the only quarterback in NFL history to score a rushing touchdown in four different
Super Bowls.
John and Peyton both had some awe inspiring games in their career, including an AFC
Championship where John Elway engineered a 98–yard drive known in football history as "the
drive". A series that lasted over 5 minutes long in which John threw for 65 yards passing and ran for
another 33 yards on the ground. This epic drive would lead to winning that game. Comparably,
Peyton Manning once threw for a whopping 7 touchdowns, and over 400 yards in a season opener
vs the Baltimore Ravens, avenging a prior divisional playoff game

Essay on Sports Marketing
Sports Marketing
Marketing plans and strategies are an important part of almost any business today. One of the
biggest industries marketing plans have benefited and changed in a number of different ways is the
sports industry. The development of the sports marketing industry has led companies to invest
millions of dollars to have their product associated with specific teams, players, and sporting events
attempting to connect with consumer and create profit for both parties involved. The money
involved in sports marketing calls for these sponsorships and endorsement decisions to be made
both strategically and confidently. After researching the sports industry from a business perspective
the importance of marketing decisions is ... Show more content on Helpwriting.net ...
The use of specific athletes in marketing campaigns really began to show promise when athletes like
Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that
they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by
Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of
shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually
launched his own clothing line called Jumpman23 that makes everything from socks and underwear
to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has
continued to release a new shoe every single year that are simply called "Jordan 24", an increasing
corresponding number to the number of years the shoes have been produced. The new Jordan shoes
still retails at over $150 a pair even though Mike hasn't stepped on the court in 11 years! After
retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court
other famous athletes from a variety of sports to wear his brand. A few examples of the athletes
include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April
Holmes (track and field). The wide range of athletes in all different sports who now market a brand
for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete
can experience

Persuasive Essay On Social Media
The Denver Broncos are one of the most successful teams in the NFL, with eight Super Bowl
Appearances and three championships, to go along with 15 AFC West Division championships since
their first Super Bowl appearance in 1977 and a Wild Card playoff appearance another seven times,
and sellouts game after game. The Broncos also are known for being one of the most successful
sports franchises in their sports marketing through the way they use social media. Other sports teams
and someone seeking to promote a sports brand can learn from them. They Use Multiple Platforms
to Promote Themselves While Facebook is the king of social media, the Broncos don't stop there.
There are reasons for using each platform. Instagram and Twitter are continually growing in
importance, and a lot of people use Snapchat. Sometimes the team from Colorado uses the same
post in different platforms, the Broncos also share unique content on each. This helps ensure that a
team's followers are everywhere and provides different angles to a team's content. Facebook The
Broncos use Facebook to give personnel information, such as informing fans that Gary Kubiak, who
led the team to its third Super Bowl Championship two seasons ago and then coached for another
year before quitting for health reasons, has come back as a senior personnel adviser, interviews with
players, sometimes with a former player, such as Hall of Fame running back Terrell Davis
interviewing a current player, and showing how the team

The Effect of the Instant Replay on NFL Officials Essay
The Effect of the Instant Replay on NFL Officials The NFL can vote to keep instant replay out of the
game every year, but the owners will never get rid of it. That's because like it or not, the NFL has
instant replay. It comes courtesy of television and Jumbotron. And it's leaving the leagues officials
vulnerable to widespread and immediate second–guessing from fans, coaches and players a net
inside every stadium. The officials, in a matter speaking, are left working without. Seemingly on the
verge of returning instant replay to the game earlier in the week, the owners at their annual meetings
rejected the plan on Wednesday by three votes. The problem: Each time a coach challenged a call
and requested a replay, it costs the team ... Show more content on Helpwriting.net ...
Even if the did, enough serious fans carry portable TVs with them in the stands. They can see the
network replays and listen to some coach–turned–analyst gripe that the coach on the field shouldn't
be expected to live with such horrible, amateurish calls . So officials will have to live with it, like
they do in other sports. With the history of a first failed attempt in the way and the fact that coaches
will not give up a timeout to challenge a call, the league is stuck between a rock and a hard place.
Without giving up a timeout the game will run too long, as it did before, and they know they can't
give free reign to challenge every call. What the league must do is simple. First, keep instant replay
out of the game and end this debate. Let the human element decide the outcome. The tight end who
drops the ball in the end zone doesn't get a second chance. Why should the official? We've seen what
happened when officials had big brother watching. They became tentative. They also were involved
in a good number of calls which couldn't be conclusively determined from a replay. The game was
delayed by the review. Second, the league must make officials full–time employees. The money it
spends on the gaudy commissioner's party at the Super Bowl could probably pay for all the salaries.
Right now, officials, according to the NFL, receive roughly from $1,600 to $4,000 a game,
depended on length of service. Pay them a realistic annual wage so that no

The Popularity Of Professional American Football
While the Popularity of professional American football has grown to unbelievable numbers across
of America, the effects on the brain health of the game's players have led to people asking if it is
worth it. For a long time, the game of American professional football has been a love for many
Americans and even a lot of people that do not live in America. For a lot of people, the game has
been all over the TVs in their homes for a long time and has been a source of joy and a reason to get
together and socialize and celebrate. Many of the teams today have built large stadiums that are
partly paid for by these same fans. For example, when the Pittsburgh Steelers were building their
new stadium, they looked to the fans for help pay for it. To ... Show more content on
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The sale of professional football jerseys, t–shirts, hats and other clothes are making teams very rich.
On any given Thursday night, Friday night, Saturday, Sunday, or Monday night, it is not hard to find
groups of people that have gathered to enjoy the game of professional American football. All of this
is taking place in a time where concussion or head injuries have begun to gain attention at every
level of the game. As more and more games are being played, we are beginning to see more and
more concussion injuries on the playing field. While we think that this would scare people, the
popularity of the game continues to be at great levels.
The Birth of the Game of American Football
The National Football League (NFL) is the professional football league that most people recognize
as the giant of American football. However, the game did not begin with a professional level. The
first ever game of football that was played happened on the college level on November 6, 1869. It
took place in New Brunswick, New Jersey and was a game that put Rutgers University against
Princeton University. The two schools are located only 20 miles from each other.
At that time, players were not allowed to pass the football in the air or run with it down the field.
The only way to move the ball down the field was by batting the ball or dribbling it kind of like you
were playing soccer. There were no

Football Is Dangerous And Something That Should Not Be...
Football is considered to be dangerous and something that should not be played or watched by
people. The game should be played and watched because a lot of players work hard to fight towards
the ultimate goal of making it in the National Football League despite the possibilities of injury. It is
the player's responsibility to know when it is time for them to walk away and take the proper safety
procedures to keep them from injuring themselves. The players work hard and do plenty of
conditioning to try to keep them in shape and prevent their bodies from breaking down. Many kids
who play do it because they love the game and they gladly take the risk of injury. Football is very
popular for viewers as well. The National Football League saw a rise in ratings following the wild
card weekend this year compared to last years. Many TV networks saw a rise in ratings such as
NBC, CBS, and FOX. According to Michael David Smith of profootballsports.nbcsports.com "
Despite predictions of drops in ratings due to concussions, domestic violence, or other issues the
sport still continues to thrive".The sport is becoming more and more popular and many people
believe we should watch it even though there is problems that make some people not want to watch
the game. Some people believe football should not be watched or played due to injuries and some
players being bad role models towards children. Concussions are a major reason why people believe
football is a bad thing because they can

Deflategate: An Entire Scandal Based on Insecurity Essay
Juan–Carlos Licona
English 102
Professor Black
February 8, 2015
Insecurity or No?
When it comes to sports, a competitive mindset is key. In American football, it's hard not to win
without communication and teamwork. In the NFL playoffs of 2015, the New England Patriots beat
the Indianapolis Colts 45–7 for the AFC Championship. In a game that originally portrayed the
Patriots as an offensive force to be reckoned with, ended out to be a game that goes down in history.
After further investigation, the NFL found 11 of the Patriots' 12 footballs in the game to be
underinflated by about 2 pounds below the NFL's requirement. Now whether the allegations are
determined to be true or not, it does raise some speculation about the truth of the AFC ... Show more
content on Helpwriting.net ...
Hasty generalizations draw conclusions based on too little evidence (Mauk). Not surprisingly, the
author assumes everyone who despises the fact that the Patriot's won the championship is tired of
hearing about their success. Although I grant his quasi–conservative generalization to be partly true,
I still maintain that whoever questions New England's success has a pretty good reason to believe
so. Instead of the looking at the big picture and considering both sides of the spectrum, the author
continues to back up his anti–liberal outlook as he states, "The Patriots are right to feel like they are
in the center of the crosshairs, the object of disaffection, and the target of a witch hunt. The whole
false outrage isn't about the legacy of the Patriots; it's about the legacy of those making the claims.
It's coming from those of past dynasties that are afraid that the Patriots have lapped them in the all
time rankings. It's coming from players who are so willing to overlook their own warts in order to
point out the Patriots'." Here the author not only proves to present a objectivity disguise, which fools
the audience into thinking the presented information is unbiased; but also introduces a red herring
fallacy. Red herring fallacies are deliberate attempts to change the subject. Instead of dealing with
the actual argument, the arguer introduces irrelevant points to distract the audience (Mauk). Clearly,
the author seems

Persuasive Essay On Sports Vs Sports
With the NFL season coming to a close and the Superbowl a few days away, my friends began
planning on getting together for a Superbowl party. "Awesome!" I thought to myself and offered to
bring food to the party. I went to the grocery store to get food and saw that the store changed its
theme to be Super Bowl themed. I thought this was interesting to see that a little grocery store in the
State College area would change the layout and decorations of the store to appeal to the fans of the
game. As I noticed this, I started thinking about football and the impact it has on regular American
citizens nowadays. No other event this year would make my friends and me get together and hang
out to watch TV together. I assumed that many people are in my position as well. Even those who
are not fans of football tune in to watch the most viewed sporting event of the year ("The NFL").
Football bring both passionate fans and average people together in its own unique way.
I realized that baseball serves the same function as football: promoting togetherness through the
entertainment of the sport. So then why is it that the Superbowl is the most watched sporting event
of the year? Why do my friends not get together to watch between four and seven games of the
World Series? And this led me to the question I want to explore: has football taken over as America's
favorite pastime? Certainly, an argument can be made for both sports, but I now want to have a side
of the debate. I want

Essay about The Fifth Discipline
The Fifth Discipline
Chapter 11 of Peter Senge's book, The Fifth Discipline, talks about the idea of Shared Vision, and
how this concept has transformed organizations, and individuals working for them, into a cohesive
unit of long–term innovative achievement.
Having and transmitting a successful "shared vision" requires true "buy–in" on the part of the
employees and the organization as a whole, and must foster genuine commitment and active
enrollment in order to bring that organizational vision to a personal level. For shared vision to
become a product of personal vision, each individual must "feel it", and be able to see how this
vision can be articulated to promote the long–term interests of the company's success, and ... Show
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The owners and coaches can only do so much to prepare the team for the game, it is up to the team
to be able to mentally and physically execute and be able to win the game. The vision in this case is
coming form the middle so to speak. John Elway isn't the president of the team, but he is one of the
major motivating forces of the ball club. His personal vision started last year when he wanted to lead
his team to and win the Super Bowl for the first time in his career, and at least sometime before he
retired. He accomplished this and already this year he is talking about "when our team is 16 and 0",
like it is definitely going to happen. This team is electric and you can see it in the way they are all
playing. Nobody gives in even a little, even deep into the fourth quarter where other teams defenses
begin to tire. Terrell Davis, Shannon Sharpe, and the whole team are rallying around this vision and
show no signs of letting up, as they go into the last part of the season, which is usually the most
difficult as teams are plagued by injury and mental fatigue. John Elway is really instrumental in all
this as he continually looks forward, articulating his vision, and setting future goals, both of which
are clearly shared by the whole team.
It is just this sort of visionary leadership and team coherence that has intoxicated the whole
organization. They know they must get to 16 and 0, and fulfill the dreams

NFL Hall Of Fame
Despite a long history of success, the Broncos have been vastly under–represented in the NFL Hall
of Fame. Although, there are four former Broncos in the Hall of Fame, there are teams that have had
much less success that have more players in the Hall. As Michael Jaycox at Mile High Sports once
stated: "There are five franchises with over 20 Hall of Famers, eight with over 15, and 14 with over
10; yet, the Broncos can muster just four."[1] This goes to show that there seems to be some bias
against the Broncos in Canton, Ohio. Even with those four exceptions, three of those took obscene
amounts of time to be enshrined. There have been several players and organizational members with
far less notable careers who were enshrined without question. ... Show more content on
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Pat Bowlen in his 20–year tenure as owner has led his team into eight super bowls winning 3 of
those. Pat also has a higher winning percentage (.616) than Jerry's .500. Even though Jerry's
Cowboys have won three Super Bowls since he took over, those three championships came when
many of the pieces that were put together when Bum Bright was still the owner of the team. After
those three seasons of success for Jerry had ended, the Cowboys had a steep decline having
appeared in the playoffs just three games since their final Super Bowl win in 1996. Compared to Pat,
who has led his team to the playoffs 22 games and making eight Super Bowl appearances for three
wins. Pat Bowlen is also the third–winningest owner in all of the sports, not just football. Despite his
success, this is still not enough for

History of Washington Redskins and Its Name Essay
History of Organization and Name
Originally named the Boston Braves, the Washington Redskins remain known for their legacy and
team history. Under the ownership of George Person Marshall, Vincent Bendix, Jay O'Brien and
Dorland Dolye, the Boston Braves were born as part of the NFL franchise in 1932. Shortly after in
1933, they renamed the Boston Redskins, followed by another name change when they reestablished
in Washington D.C as the Washington Redskins in 1937; and made the Griffith Stadium their new
home.
Over the decades, the professional football team obtained a number of NFL championship titles such
as their Super Bowl victories in 1983, 1988, and 1992. The Redskins became highly recognized and
attracted a new fan base throughout ... Show more content on Helpwriting.net ...
The Redskins name symbolizes the organizations past, present and future. Coaches, players, and
dedicated fans are concerned that the franchise will lose the support of the community and funding
if a campaign to change the Redskins name is not implemented.
Marketing Plan
With the recent uproar and political involvement with the name controversy, as an organization we
have developed a marketing campaign to involve our elite fan base with changing the Washington
Redskins' name, to one that is well accepted within the community. Since the organization is
enriched with history and traditions, we developed a strategic campaign that stays true to the
Redskins' values. Our plan is to keep the Redskins' brand as consistent as possible, while assuring
the uniformity of the brand by keeping the current logo and the same color scheme. We will ensure
that the experience fans get when they come to watch the team play is the same or better than
before.
Objectives
To guarantee a successful transition throughout the campaign we have brainstormed strategic
objectives to create a smooth process to sustain our influential fan base.
Launch promotion the day after Super Bowl XLVIII on February 3, 2014– We chose this date due to
the popularity of the NFL at this time. The Super Bowl is a well–marketed event that causes buzz
post the Super Bowl. Capitalizing on a time where fans completely invest in the sport will have a
positive effect on the

The Pro Football Hall Of Fame And The Year Of His Death
Abstract
The subjectively informative written speech was given in 1970 right before his induction into the
Pro Football Hall of Fame and the year of his death. This speech applies to multiple areas
professional, sports and personal, because of the principles of winning and success throughout it.
Mr. Lombardi could never have imagined the impact that this speech would have on the world over
25 years later. This speech has been played for countless people over these years to motivate
companies, teams, and individuals into reaching the only place to be in when everything is done first
place. His use of repetition, allusion and smooth transition makes this speech easy to follow and
ensures that the point of giving your all to reach first place is driven home. "But I firmly believe that
in any man's finest hour – his greatest fulfillment to all he holds dear – is that moment when he has
worked his heart out in a good cause and lies exhausted on the field of battle – victorious."
Group 12
Professor Dean
Human Communication
October 19, 2016
What it Takes to Be Number One Paper
Vince Lombardi's speech, "What it Takes to be Number1" has become one of the most famous and
most inspirational speeches in the history of athletic sports. From the perspective of communication,
this speech has numerous topics to talk about. Since Lombardi became such a prominent figure in
football history, we must look at his background to see what inspired such an amazing speech and
career.

Case Study Of Snickers
Marketing strategies are crucial for every business in order to expand its brand; therefore, numerous
of firms try to alter its marketing plan, however, it does not always turn out for the best. Snickers is
an excellent example to demonstrate this. First, Snickers is a chocolate candy brand which was
created by Fran and Erick Mars in 1930. (Archuleta and Media, nd) During the time from 2000 to
2010, its sales declined as its marketing changed. (MarketingTango, 2013) Snickers had made
changes in marketing strategies which turned out to be the opposite of what the company expected,
forcing Snickers to return to its original strategy.
At first, when the founders of Snickers created the candy bar, its main selling point was ... Show
more content on Helpwriting.net ...
After researching and analyzing the potential market, BBDO finally came to a conclusion which
was Snickers should advertise under its previous principle, to satisfy people's hunger. (Elliott, 2013)
It created an entertaining commercial with the participation of numerous celebrities. At the same
time it created hilarious print advertisements based on its new slogan which is "You Are Not You
When You Are Hungry." (Kaptan, Y. and Öksüz, B., 2016) The slogan indicated that everybody has
a moment when they are cantankerous, exhausted and whimpered while they are hungry; hence,
eating Snickers could solve this problem. It is able to revitalize the person back to themselves by
satisfying its hunger. This put Snickers repetition on the right track, moreover, the advertisement has
been spread over 40 countries through several media outlets like social networking sites and
individual commercial in order to promote it globally. (Stporify, 2013) Ingratitude to the commercial
Snicker have become more successful and it started to direct its target to globalize. It shows
Snickers made a wise decision by reverse its marketing campaign which turned the table around and
regained prestigious for the

The Super Bowl : The Nfl Game Of The National Football...
"Ladies and Gentlemen, welcome to the 50th NFL Super Bowl here in Dallas, Texas at the AT&T
Stadium, home of America's team, the Dallas Cowboys," says the commentator. As many Americans
obviously know, the Super Bowl is the biggest game of the year in the National Football League and
most likely the most watched single game in all of sports in the United States of America. This game
is played between the best team of the American Football Conference (AFC) and the best team of
the National Football Conference (NFC). As you may know, in football there are many important
key players that contribute to team's ability to win. There is the quarterback: who is the main guy
who makes the plays happen, the wide receiver: who catches the ball, the running back: the player
that runs the ball and can catch at some times, and many more players out there giving it their one
hundred percent every time they step out onto the field under those bright football lights. There is
one player though, the unsung hero at times that is not usually "famous" or really recognized in the
game of American football, the kicker. The kicker is the one that at times is able to win the game for
the team with his ability to kick the football from a long range and into the two posts known as the
field goal. This player has the capability to even win a super bowl for you at times with perfectly
kicked football going through the field goal. Today, I will be going through the different phases of
how the kicker

Baseball Is America 's National Pastime
The argument over which sport is originally Americas national past time is as enduring and intense
as American sports themselves. Each and every week millions of people tune in to watch their
favorite sports being played. Over the years baseball has traditionally been known as the national
pastime among all sports, but the rich tradition and history behind baseball is still around and
noticed, with that being said, baseball is still referred to as America's national pastime. This can be
attributed to many factors including a superior television product, more controlled violence, and
legalized gambling with fantasy football and baseball.
Each and every week millions of Americans tune in to watch their favorite sports. Basketball,
baseball, football, golf, soccer, and racing all have a place and a market with the sports fans in
America. Over the past two decades, baseball has been left behind while football has become
America's new national pastime (Kendrick, Scott. "Baseball 's Origins –– An Illustrated History Of
Baseball." Baseball.about.com. N.p., n.d. Web. 07 Oct. 2015. Page.2). According to Steve Rushin, a
respected writer for Sports Illustrated, "to say football has displaced baseball as the national pastime
is laughably inadequate, like saying that TV has edged quilting as a popular diversion" ("History:
Birth of Pro Football." History: Birth of Pro Football. N.p., n.d. Web. 21 Oct. 2015. Page.1).
although baseball is still referred to as America's national pastime,

Pathos, Pros, And Cons And Uses Of The Hyundai Commercials
One product most people use in their everyday lives are vehicles. I have chosen two commercials,
one advertising the Honda Ridgeline and the other marketing the Hyundai Elantra. In the Honda
commercial, a farmer tends to his sheep, that start singing as soon as the farmer drives away. The
Hyundai commercial is very comical, showing a town where everyone is Ryan Reynolds to catch
your attention. These commercials use pathos, ethos, and logos to sell their product. Advertisements
use many forms of persuasion to get people to buy their product. One of these is pathos, which
appeals to the emotions of the audience and evokes their feelings. In the Honda commercial, one can
see sheep in the pasture singing to "Somebody to Love" after the farmer drives off in his new Honda
Ridgeline. This is very humorous, considering sheep do not speak, let alone belt out notes from
Queen. Not only are there singing sheep, but there is a talking dog towards the end of the
commercial which tells those who are watching about the Honda Ridgeline ("Honda Ridgeline
Super Bowl Commercial" internet). This is similar to the Hyundai commercial, which is also very
amusing. The audience can see two women driving through a neighborhood, where every person is
Ryan Reynolds. This shows pathos, because it appeals to the viewers emotions by laughing at the
comical commercial ("Ryanville– Hyundai Super Bowl" internet). Another form of persuasion
commercials use is ethos, which appeals to one's ethics. In the

The Super Bowl- Human Trafficking
Human trafficking is modern day slavery, which leads to kidnapping, drugs, forced sex, forced labor
or death. Consequently, many victims which include men as well as women and children from all
the countries are being kidnapped, bought and sold against their will, which are odious crimes in the
21st century. Therefore, Abolishing justice in the 21st century (A21) organization made a campaign
poster "The Super Bowl– Human Trafficking" contains calculated information that The Super Bowl
is known as the largest human trafficking incident in the United States. The notice contains an
extemporaneous photo of a woman who runs through a tunnel towards the light. A21 organization
strongly believes there are no unscathed people around the world, therefore human beings should
work together, and consequently the human trafficking will end. The art director of the poster is
unknown; the available information shows that this poster belongs to A21 organization. I retrieved
this placard from the internet, from Tina Kaufmann's article "Super Bowl is "single largest magnet
for sex trafficking, child prostitution in US", which she published in February 1st, 2013 on the
website of WCPO. The intended argument of the placard was to look around as well as to pay
attention to what is going on at the time of the Super Bowl, principally, parents need to look after
very carefully for their children in an addition to speak up if they notice something suspicious,
nevertheless save people from the

The NFL and the Steroid Ban of 1987
My research question is "Why did the steroid ban of 1987 have no affect on the growing size and
performance of linemen in the NFL?" The use of steroids in the NFL began in the 1960's and came
with a lot of controversy. As time progressed, more rumors and players came out about linemen
using steroids to enhance their size. There have been a few linemen who have come out about their
use of steroids such as Lyle Alzado, Tony Mandarich, and Steve Courson. The ineffectiveness of the
steroid ban has resulted in the perpetual use of steroids in the NFL.
The evaluation of the ineffectiveness of the steroid ban provides changes for the NFL to make in
their rule and it provides health consequences for players using the substance. The NFL needs to
make a rule change or make the rules stricter in order for players to stop using the substance.
Body
The Growing Size of NFL Linemen
While it may seem as though the linemen in the NFL are just as big as they were thirty years ago,
they're not, they're bigger. In 1970, only one N.F.L. player weighed as much as 300 pounds,
according to a survey conducted by The Associated Press. That number has expanded from three
300–pounders in 1980 to 94 in 1990, 301 in 2000, 394 in 2009 and 532 as training camps began in
2010. The major change in size have caused the people in the sports society to question why the
players have increased so much in size.
A popular American football analyst, Mel Kiper Jr., has been studying the size and performance of

Essay on Concussions in Football
Even though football players are aware of the dangers the game can bring upon them, they take part
despite it. The passion, the joy it creates; for professionals it's also the devoted fans and
compensation they receive is what keeps the players motivated. Today players are much bigger,
faster, smarter, bigger, better. The game is more physical. The sport has never been so competitive.
The popularity has reached new peaks, as much that the NFL has thoughts of moving a team to
London, England. Additionally, Super Bowl XLVII (47) was one of the most watched television
events of all time; an astonishing 108.4 million viewers (The Associated Press). Fans worship their
teams and love to see big hits. Football is a contact sport; injuries are no ... Show more content on
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Most importantly this sort of injury is linked to CTE (chronic traumatic encephalopathy).
CTE is a brain disease found in individuals with annals of head trauma. It has specifically been
found in athletes with numerous concussions. So far it can only be diagnosed in the deceased, but
Dr. Julian Bales and his staff in UCLA have discovered symptoms in living players such as Hall of
Famer Anthony "Tony" Dorsett, Hall of Famer Joe DeLamielleure, and NFL All–Pro Leonard
Marshall. CTE can cause memory loss, dementia, depression, suicidal thoughts, cognitive and
emotional difficulties (Waldron par 1, 2, 3). Is it a compelling issue? A total of 171 concussions
were reported in the NFL in the 2012–2013 season; 88 thus far in the 2013–2014 season (Frontline
pt). Those are just numbers in the professional level. There are thousands of kids playing football
either in youth, middle school, high school, or college level. The diagnosis is currently in progress,
researchers are optimistic this could lead to a legitimate treatment, how to manage, and hopefully a
cure. Furthermore, this can also possibly lead to an answer to a connection between football and
chronic traumatic encephalopathy. Junior Seau, Mike Webster, Terry Long, and Justin Strzelczyk (all
of whom are dead now) are all men who played in the NFL for an extent period of time. This is not
the only thing they have in common. These former players had an uncustomary

History of The Super Bowl Essay
The impact of the Super bowl has been a phenomenon. In fact, since January 1967 "it has become
part of the American culture, which illustrates that it has become the single–most important event in
the sporting world currently" (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins,
which is why it is shocking to understand as to why this game became vastly popular and remains
that way. In fact, one would notice that it is a county fair, a weeklong convention along with an
unofficial national holiday with the right game for the television. Therefore, the name of the game is
no exaggeration. One can also notice the economic trends and success of the Super Bowl. The
economic footprints of this particular game are actually more ... Show more content on
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Therefore, before addressing the history of the Super Bowl and the reasons for it becoming such a
mega–scale event, it is important to discuss the National Football League.
Importance of Football
These are the "not–so–obvious reasons" that make Super Bowl such a popular game, and such an
important cultural event. According to McBride (1995), football is able to show violence, blood,
groans and grunts in the right way, since there is no 'actual' death. Therefore, war and commerce
both find their rationalized version through the ritualistic performance of Football, more specifically
Super Bowl in this context. It affirms to the identity of American men that they are real men, who
are able to enjoy power and violence and they are not weak. The symbolization of the phallic
aggression of war and destruction becomes possible through football (Langman, pp. 75).
History about National Football League
Without any doubts, the National Football League is considered to be the most popular sports league
within the United States. It has a huge amount of prominence on the global sporting landscape. NFL
has been able to build Super Bowl into this dynamic event that we see today (Coombs, pp. 93). The
League was formed in 1920 and it was only after WWII that it was able to gradually gain the kind of
prominence that it has today. It had to

Bruno Mars: A True Musical Talent
Bruno Mars: A True Musical Talent In today's music industry, there are many prominent artists.
Many lack originality and imagination. They have the same style, the same type of genre and the
same method they of rising to stardom – mainly tabloids. However, there is one name that stands
out, making a unique name for himself: Bruno Mars. Bruno Mars has a great voice, produces catchy
songs (most of which he writes himself), and knows how to play several instruments. He has the
originality and freshness in his voice to make him stand out in a bigger way. By having relatable
songs and a humble personal image, Bruno Mars is leaps and bounds better than his contemporaries
and a true role model. As an artist it is very important to connect to your audience. Bruno does this
by writing lyrics that connect with his audience on many levels. He expresses his feelings through
his songs and sings from the heart and personal experiences. There is a presence in his voice,
something that gets stuck in your head from the very first time you hear it. Bruno knows how to
make each of us feel special and just revel in his music with the songs like "Just the Way You Are."
Every song that Bruno writes captures your soul. His songs are so amazing that they make every girl
feel vulnerable, yet gives her the confidence to feel good about herself. For example, his song "Just
the Way You Are" makes every girl feel dreamy, imagining that her someone special would dedicate
the song to her or

NFL Stadiums : The Causes And Cons Of NFL Stadiums
Sports Stadiums are an iconic staple of American tradition. However not everything about these
venues is positive. Team owners take advantage of laws and fans to meet their own goals. Citizens
and city officials from various locations have taken up their grievances with the NFL in the past.
And it has gotten to the point where even political parties join together to bring to light issues with
the organization. NFL stadiums are not good for cities because they take advantage of tax payers,
hurt citizens on an economic level and cost them billions in subsidies. Sports teams and more
importantly the NFL does not always have respect for the city or its people. In some cases the teams
have contracts with the city their cities that state the conditions of maintaining the stadiums they
play in. In Cincinnati, the Bangles cost the Hamelton County a lot of money. in Hamilton County,
where one in seven people lives beneath the poverty line and budget cuts have left gaps in the
schools and sheriffs department, residents are bracing for more belt–tightening: rollback of a
property–tax break promised as part of a 1996 plan to entice voters to pay for two new stadiums
(Wall Street Journal). It pays more for the team than it does on the citizens. In 2013 the team
threatened to move to another city if the county did not pay for upgrades to their new stadium. For
the second super bowl the city of Glendale had, the mayor was officially uninvited due to a
disagreement on the terms of the event. The construction of the stadium that event was held at was
the subject of contraversy as well, money.cnn.com reports "Taxpayers paid for most of the
University of Phoenix Stadium, which opened in 2006 and is home to this Sunday's Super Bowl ––
to the tune of about $300 million.". Citizens of Santa Clara deal with increased traffic in their city
for the San Francisco 49rs playing in their city, despite protests from the people. In the end if you try
to get in the way of the organization they do not care what position you hold in office, so long as
they get their way.
Team fandoms are one of many advantages sports teams in the NFL use to ease the financial load on
their stadiums. In 2006 the Arizona Cardinals team officials decided

Patriots : The Failure Of Football And The NFL
he National Football League (NFL) is by far America's most popular sports league. Among the 32
clubs in the league, the New England Patriots are one of the most valuable franchises. From 2000 to
2014, the club claimed 12 division titles, played in nine AFC Conference Championship games,
reached five Super Bowls, and lifted the Lombardi Trophy on three occasions. Along with winning,
controversy follows closely behind, and the Patriots are not immune to it either. In 2007, the Patriots
were caught illegally videotaping opponents, causing the NFL to fine the club and coach Bill
Belichick, and taking a draft pick away (McNear, 2017). Ever since then, the Patriots have been
under the microscope from the league, media, and fans. Then came January 18, 2015. The Patriots
were hosting the Indianapolis Colts in the AFC Championship game on a cool rainy Sunday
evening. It was just a normal football game until halftime, were behind the scenes at Gillette
Stadium, NFL officials were checking the air pressure of footballs. It was thought that the Patriots
were deliberately deflating footballs. That moment spiraled into what many refer to as deflategate
and becoming one of the leading stories not only in the sports world, but nationally, as NBC and
CBS ran stories during their nightly telecast. One of the leading newspapers in the Boston area, the
Boston Herald, had a very challenging task on their hands the week following the controversy and
leading up to the Super Bowl–that is, how to

Vince Lombardi Essay
Every person ever associated with football knows how the game is played. They know every rule,
play, stat, and anything else that can be recorded. There was a certain one of these people, though,
that stood out from the rest. This was a man by the name of Vince Lombardi. Most people generally
know who Vince Lombardi was. They know him as the former, and most famous, coach of the
Green Bay Packers back in the late fifties and early sixties. They also recognize him as the man the
trophy awarded to the Super Bowl winner, the Lombardi Trophy, is named after. This is all common
knowledge in the football world. Do any of these people know who Vince really was? Do they know
what he did to the game of football? Do they know that he changed the ... Show more content on
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His primary and favorite out of these three, was the game of football. He played center on the
schools basketball team and outfielder and catcher on the baseball team.(VLEY) CCIC did not have
a football program that he could participate in. As a result of this, he transferred to St. Francis Prep
High School.(VLEY) There he played guard on defense, and fullback on offense. Due to his high
level of performance on the football field, Lombardi earned a scholarship to Fordham University. He
became what was known as one of the "Seven Blocks of Granite" At Fordham.(VLEY) He became a
well–known football star at Fordham and played it throughout his senior year. Lombardi graduated
from Fordham in 1937 and started to pick up more studies. He began attending law schools at
nights. To pay for the school, and to support himself, he worked for a finance company during the
day. As he did before, Lombardi had another ambition to change career paths. Lombardi became a
teacher at St. Cecilia High School.(VLEY) Aside from teaching, his real reason for this was the
coach football. He became the assistant head football coach at the school. In 1940 he married a
woman named Marie Plaintz and had two children, Vince Jr., and Susan.(VLEY) Through all of his
ambitions and life

Vince Lombardi : Visionary And Ethical Leadership
When asked who is the greatest coach to lead a NFL team to the Super Bowl, Vince Lombardi's
name would be mentioned. He took the worst team in the NFL and transformed them to be the best.
His team succeeded to win 6 divisional titles, 5 NFL championships, and 2 back to back Super
Bowls. Vince Lombardi was both a visionary and ethical leader by leading his team through a new
way of systematic thinking and obstacles. In this essay, I will state claims on how he became a
visionary leader. Two core concepts came to play while researching his life. The first was how he
displayed inspirational motivation while guiding his players to the Super Bowl and painting a
vision. Secondly, he displayed team dimensions by knowing how to balance a team and also earning
mutual respect. Later, I will state claims on how he was an ethical leader. First, he used reflective
thinking, system 2 in critical thinking by using some decision making no one has ever used to
ultimately win the Super Bowl. He also used the Three P's (principles, purpose, and people) concept
in the ethical leadership lesson on how he used those three principles to reach a common goal and
display excellence in all we do. Additionally, I will tie his visionary and ethical leadership styles into
my personal relevance and use some examples. Finally, I will conclude with a summary of the main
points and end with a couple of quotes.
Visionary Leader Vince Lombardi was a visionary leader in the way he proceeded to

Marketing Strategy of Coke Zero
Coca cola
Coca Cola is the world leading manufacturer, marketer and distributor of non alcoholic beverage.
Coca–Cola Zero has been one of the most successful product launches in our history. In 2009, we
sold more than 600 million cases globally. As of September 2010, Coca–Cola Zero is available in
more than 130 countries.
Brand Positioning
The soft drinks market is dominated by 3 household Coca Cola, PepsiCo and Dr Pepper Snapple.
Coke Zero is successful because it was carried to new category – sugar free coke and be first to get
into the prospect's mind. It is filled a need for an underserved consumer –– young adult males,
offering to anyone seeking great Coca Cola taste with zero calories. In a world where new products
rise and ... Show more content on Helpwriting.net ...
Coke Zero strongly point out "taste like a regular coke" in the ads and affection for the source
resulting from physical appearance. Mean Troy – Coke Zero Super Bowl Ad
http://www.youtube.com/watch?v=XKFUcEkIbEg&playnext=1&list=PL596717D3FBCE10CD
Channel Factors
Coke Zero has large target audience therefore the advertising ads always appear in mass media such
as Magazine, TV, Billboard and Internet. Magazine readers process the ad at their own rate and
study it as long as they desire. Self– paced print media make it easier for the message recipient to
process a long, complex message. Recently, Coke Zero has engaged target consumers with social
media marketing, such as the Coke Zero Facial Profiler, a Facebook–based application that allows
users to find their lookalikes around the world using the face–detection industry's most advanced
technology.
The Coke Zero Billboards http://thefoxisblack.com/2008/07/16/the–coke–zero–billboards–have–
been–changed/ Junaio and Augmented Reality on Coke Zero Print Advertising
http://techielobang.com/blog/2010/11/16/junaio–using–augmented–reality–on–coke–zero–print–
advertising–video–within/#tb http://www.youtube.com/watch?v=BTeJW3IDrI0
Appeals & Execution Styles
Refer to source and message, Coke Zero recruit real lawyers to sue Coke Zero that using an
unexpected approach to reinforce the fact that Coke Zero tastes so much like Coke make people
believe it is the same and influence consumers

The Detroit Lions
This won't be the most popular subject but here goes nothing... it's time to trade Calvin Johnson.
Before you start with the name calling and the bashing of my intellect, just hear me out and be
open–minded for a second. Try to think unemotionally and recognize what is best for the future of
the Detroit Lions. There are far too many reasons to ship out our future Hall–of–famer and not
enough logical ones to keep him. Here are five explanations of why we should deal Megatron. 1.
Calvin isn't getting any younger and our window to win with him is all but closed. We are not going
anywhere this year and there is no point to exacerbate his attrition. His body has plenty of wear and
tear and there's a limited amount of time before Calvin's stock precipitously declines. It has been
evident in recent weeks that his speed and agility has diminished. Tackles that he used to break and
defenders he used to make miss are becoming a thing of the past. He is still fast for his massive
frame, but no where near the 4.35 speed that used to take slants and posts to the house. Calvin just
had a dominant performance against a weak and negligent Chicago Bears' defense. This week would
make for a perfect time to sell high. We should cash in before his value is completely squandered
away. The thread is thin on Calvin's tires and it's just a matter of time before another nagging injury
resurfaces. 2. Another problematic facet is Calvin's price tag. Megatron still makes an average of
more than two

A Description of the History of the NFL Essay
The History of the NFL The NFL has become the most popular sport in the United States. It is
watched my millions every weekend. The NFL is only growing in popularity. With new fans joining
the fun every day. The NFL has faced its share of problems too. With concussions scaring away
many future players, the NFL is hoping to lower the possibility of concussions in the future. Each
NFL team plays a total of 16 games over a span of 17 weeks. There are two conferences in the NFL,
the AFC and the NFC. There are four divisions in each conference, each with 4 teams. The playoff
teams are decided by the division rankings. The winner of each division makes the playoffs, with the
two best 2nd place teams making it in as a wild card. The NFL made ... Show more content on
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The Green Bay Packers are the oldest team to never change its name or location. The New York
Football Giants joined the league in 1925. The Portsmouth Spartans joined in 1930. The Spartans
relocated to Detroit in 1934 and became the Detroit Lions. The Indianapolis Colts also trace their
roots back to a founding member of the APFA, the Dayton Triangles, but are considered a separate
franchise from the Triangles and was founded in 1953 as the Baltimore Colts. The first
championships were awarded to the team with the best win–loss record. This caused confusion as to
whom the championship should belong to. Some teams would schedule collegiate or amateur teams,
and others would play more or less games then other teams. In 1933, three new teams were added to
the NFL, the Pittsburgh Pirates, Cincinnati Reds, and the Eagles. The NFL consisted of ten teams
now, and the ten teams were split into two different divisions, the Eastern and Western division. The
Eastern division consisted of the Philadelphia Eagles, Brooklyn Dodgers, New York Giants, Boston
Redskins, and the Pittsburgh Pirates. The Western Division consisted of the Chicago Bears,
Portsmouth Spartans, Chicago Cardinals, Green Bay Packers, and the Cincinnati Reds. The winner
of each division would meet in the NFL championship game. The first ever NFL draft was held in
1936. The first televised NFL game was on November 22nd, 1939 in a game between the
Philadelphia Eagles and the Brooklyn Dodgers. The

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