1) Maintain a centralized view of customer data from all departments to better understand customers and personalize marketing messages. 2) Use drip marketing by sending a thoughtful series of communications to customers and prospects over time to convert more leads into loyal customers. 3) Track customer behavior and responses to marketing messages and automatically trigger sales to follow up on clicks or other interactions.

1. Don’t let your business run aground . How to gain and retain customers effectively in challenging times

3. It is all about customer intimacy: People working together in a structured and customer centric way to create customer value and achieve results.

4. Result It is not just about the number of leads. It is also about your capabilities to convert these leads into loyal customers.

5. Structure: Gain & Retain Leads Qualified Opportunities Proposals New customer Cross-Sell and Up-Sell How many leads were converted into qualified opportunities in a given period? How many customers bought product upgrades?

6. Which methods can I use to successfully grow my leads and prospects into loyal customers?

8. Drip marketing ‘ Feed your potential and existing customers with repeated contacts, or "touches”’ ‘ Carefully planned and thoughtfully targeted series of communications’ www.InsideCRM.com

9. Drip marketing ‘ Drip marketing is ideal for high-value products with a long sell cycle, especially high-ticket items which are purchased at infrequent intervals.’ www.InsideCRM.com

10. Drip marketing ‘ Do it right and you can convert more leads. Do it wrong and your customer gets the water torture .’ www.InsideCRM.com

11. Drip marketing vs. flood marketing It’s not about drowning your customers with unsolicited or undesired bulk email messages (a.k.a. spam)

12. Drip marketing It’s about getting your customers to opt-in . Permission is key.

13. Dangers ‘ Poor email practices cause consumers to be turned off, with around a third claiming to have stopped doing business with at least one company because of poor email marketing.’

15. Lack of integrated customer data : Information is scattered, people are puzzled, campaigns are de-railed, and opportunities are lost

16. Lack of integrated customer data : "the failure of CRM systems to centralize all customer insights haunts email marketing and in many respects relegates it to a second class medium” JupiterResearch

18. Multi-channel marketing Key is orchestrating the various direct marketing channels

19. Fire your sales Trigger automated actions based on active or passive responses A click-through? Alert a sales manager for follow up!

20. HURDLES 6 years ago smaller businesses seemed to think that e-mail marketing was harder to execute than other marketing initiatives. Today, many different vendors provide the tools to remove the hurdles associated with technology.

21. Don’t let your business run aground . Successfully sail into the future

23. Ready? Go! Thank you for your attention http://redefining-crm.blogspot.com