1. MAKING THE EMOTIONAL CONNECTION
GULF COAST REGION RELAY FOR LIFE
RELAY UNIVERSITY
MARCUS BREWER & LISA VELASQUEZ

2. Agenda
 Welcome & Introductions
 Icebreaker
 Planning Our F_T_RE
 Making the Emotional Connection
Susan Rodriguez
 Framework for Making the Ask
 Putting it Central Texas Region
South
into Practice
 Review, Wrap-up, Call to Action
Wade Brockway
Oklahoma Region

3. Objectives
 Explore the history of ACS and tie our past
to our future
 Identify key components of connecting
people with the ACS mission
 Create a sense of urgency for participants to
Susan Rodriguez
always be prepared to make the ask
South Central Texas Region
 Apply those key components to make “the
ask” through examination and practice
Wade Brockway
Oklahoma Region

4. Ground Rules
 Be respectful of others – keep sidebar
conversations to a minimum
 Listen and participate.
 Ask questions. If we don’t know the
answer, we’ll put them in our Parking Lot.
Susan Rodriguez
 PlaceSouthphonesTexas Region vibrate.
cell Central on silent or
 Have fun and get ideas to help make your
Relay the bestBrockway
Wade it can be!
Oklahoma Region

5. F_T_RE

6. High Plains
Relay Expansion
1. Promoting Growth
2. Maximizing Potential
3. Improving Quality

7. 1. How were you asked, or
how did you become a
volunteer with the American
Cancer Society?
2. Why is your commitment to
ACS important to you?
3. In what way is ACS making
more progress/ saving more
lives because of you?

8. I made a
difference because…

9. What do they need
to hear from me?

10. Clarification
1. What are your goals?
2. What do you need to know about the
person you are asking?
3. What do you need to know about the
role you are filling?
4. What information will your prospective
volunteer (or donor) possibly need?

11. Collaboration
1. Who else can help you?
i.e., give you “insider” information
about the prospect, connect you with
the prospect, make the introduction,
open the door for you, go with you
2. How else is the prospect involved in
ACS or the community?

12. Conversation
1. Plan to spend time learning about
the person by asking questions and
finding out what his/her connection
is to cancer.
2. Plan for what “the ask” should sound
like, what is the best fit for both the
prospect and the ACS. Plan to be
flexible and have other options.

13. Commitment
1. Ask for the commitment.
2. Follow up and follow through to
ensure that the relationship and
the experience is a good one for
both sides.
3. Always add value.

14. High Plains Division
Priorities for 2013
1. Fundraising Development
2. Survivor Development
3. Event Development
4. Team Development
5. Leadership Development