Webcast overview of Reddo Mobility following public launch in September 2014. Covers company basics, principles of mobile experience virtualization, and summary of beta program.

1. Reddo Mobility
Mobilize your Windows desktop applications today

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Contact
Josh Epstein
VP Marketing Reddo Mobility
josh.epstein@reddomobility.com
@joshmepstein

3. Your life is cross-platform.
Your apps should be too.
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The Reddo Context
77% of CIOs want employees to
access corporate applications
on personal mobile devices
52% of CIOs rate mobilizing
LOB apps a top priority
What are CIO’s biggest barriers to mobility?
57% 48% 43% 33%
Budget Stakeholder
buy-in
Legacy
Systems
Change
Management

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Who is Reddo Mobility
MISSION: Simplify and accelerate enterprise application mobility
TEAM: Experienced technologists: HTML5, .NET, UX design, development
platforms, compiler tech
Enterprise IT: Oracle, Citrix, XenSource, EMC
LOCATIONS: US (Cambridge, MA) and Israel
INVESTORS: Atlas Venture, Citrix, Maayan, IVIC
PRODUCT: Reddo enables rapid mobilization of business apps leveraging
unique mobile experience virtualization technology

6. Re-write for
mobile
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Approaches to application
mobilization
Existing approaches to application mobilization all have significant limitations
Replace with
out of the box
Great user experience,
but often cannot be
adapted to your
specific business
process
Application
Virtualization
Rapid deployment of
your proven
applications, but poor
user experience
Great user experience,
but expensive, costly,
and risky to rewrite

7. The Enterprise Mobility Tradeoff
Traditional approaches force tradeoffs between user experience vs. cost, risk,
and time to value.
VDI / App Virt Develop New
CAPEX Required Low High
OPEX Required Moderate Low
Risk Low High
Time to Value Fast Slow
Mobile UX Poor Good
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8. Why virtualization is not a mobility strategy
The limitations of traditional virtualization technologies result in a poor or
unusable mobile user experience
Key Functional Limitations
§ Desktop UIs render exact same on
mobile devices
§ Pushed controls are not responsive on
mobile screen
§ Not optimized for touch interaction
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9. Not that useful.
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The Reddo Platform
Reddo’s mobile experience virtualization platform creates a new layer that
delivers the original application to users with a mobile-optimized experience
Reddo
§ Adapts the existing application’s UX
per device
§ Integrates with VDI / App virtualization
infrastructure
§ Integrates with EMM/MDM
infrastructure
§ No coding required

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How does Reddo work?
The Reddo platform is comprised of three important technology innovations:
Reddo UX Connector
UI interception and virtualization of Windows
applications
Reddo Adaptive UX Planner
Adaptive mobile UI design and publishing
Reddo App Server
Highly scalable and proven HTML5 app
deployment platform
1
2
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Recompose and Reflow
Reddo supports re-composing with cross-platform HTML5 controls and re-flowing
the application for a true mobile experience

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Code-free Adaptive UX Designer

14. For More Information
visit reddo.mobi
follow @reddomobility
eBook: Meet Reddo Reddo Mobility Blog