2. About Us
โข Specializing in Augmented Reality (AR) technology on mobile,
tablets, desktops, online, kiosks and big screens
โข 60+ AR applications developed till date.
โข Partnered with Hindustan Times for "arplus" Augmented Reality
Browser
โข Worldโs Biggest AR campaign using Layar Vision. Client: FORD
India.
โข World's First implementation of AR on a Diorama for Hindustan
Petroleum.
โข 1st & Only Indian company to have Certified Developer
status
โข 1st & Only Indian company to be part of Partner Network
3. About Us
โข Among Speakers at ad:tech 2013, New Delhi
โข Among Top 15 Finalists in TechSparks 2012.
โข Among Top 6 Startups in Google for Entrepreneurs 2012.
โข Among Top 9 Startups in QPrize 2012, by Qualcomm.
โข Featured in CNBC TV 18 Young Turks, Rediff Get Ahead,
Entrepreneur India magazine, Yourstory.in etcโฆ
4. Awards & Accolades
Top 16 Finalists in
TechSparks 2012
Top 6 Startups in
Google for
Entrepreneurs 2012
Top 9 Startups in
QPrize 2012, by
Qualcomm
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Weโve featured in here as well!
Click on any
image to
know more
5. Augmented Reality at Glance
โข Augmented Reality is the among the Top Ten disruptive technologies of the
future - Gartner report.
โข Augmented Reality market to be worth $600 bn by 2016. โSemico Research.
(Financial Times, 17th Sep 2012)
โข More than 864m mobile devices will be equipped with augmented reality
technology by 2014.โ
โข More than 103m cars could have some form of AR technology embedded by
2020.โ
โข โMobile augmented reality (AR) is on the verge of becoming a powerful tool
that e-Business professionals can use to engage consumers all the way
through their purchase journey.โ -Forrester Research
9. โข Augmented Reality Platform
โข Works on the latest Image Tracking technology
based on Cloud Recognition
โข Supports 1 Million + trackable images at a
time.
โข Supports many different AR campaign types.
12. โข Client: Ford India
โข Agency: MadHouse India, Wunderman
โข 4-5 Million Readers
โข Ads published across 9-Indian Newspapers
โข AR enabled Brochures in 230 dealerships
โข 30000+ views
Ford Fiesta
13. Hindustan Times
โข Partnered with Hindustan Times
to launch โarplusโ โ Augmented
Reality Browser
โข Watch Videos, pictures and more
of your favorite Bollywood celebs
โข Social Media Sharing
14. HT City
โข Augmented Reality experience added to HT City.
โข Users download arplus app and experience page3
events images & videos by scanning images in HT City
15. Hindustan (Hindi)
โข New Year Special Edition of Hindustan(Hindi) was augmented using arplus.
โข User could scan the pictures and watch slideshows of the top 10
happenings/celebrities of 2012.
16. Intel India
โข Intel promoted its new 3rd Gen Processors in colleges
campuses across India
โข Using layar, user scans the posters in collegesโ premises
โข User experiences new discoveries of Intel powered laptops
and shares them on social media
17. Wipro
โข Wiproโs Green initiatives are powered by Augmented
Reality
โข Employees & visitors scan AR enabled posters in Wipro
offices across various countries and experience Green
initiatives taken by Wipro for sustainability
18. Hindustan Petroleum
โข Client: Hindustan Petroleum Limited
โข Agency: Pavilions and Interiors
โข Use of Augmented Reality for the first time on a Diorama
โข 2-iPads were fitted on swivel stands.
โข Users could rotate the iPads and experience hidden content by
scanning different parts of the Diorama.
19. Ford Figo
โข Client: Ford India
โข Agency: Wunderman
โข Ford promoted the New Figo bundled with exciting new features
โข First AR enabled campaign in India showcasing 360 degree
panoramic interiors of the car
โข User moves his/her phone in any direction to see the interiors of the
New Ford Figo
20. ad:tech 2013
โข Partnered with adtech 2013 at New Delhi
โข All Exhibitors & Sponsors logo augmented
โข User scans any logo using layar to view more info
about the company
21. Set Wet
โข Use scans one of the 6 Deodorant Cans from Set Wet
โข A Video of girl/model plays.
โข User then sees some tips for a Date, and selects one of the
models.
โข User then answers few questions and gets his score.
22. STC Lead
โข Client: Saudi Telecom
โข Agency: Interesting Times, Lebanon
โข The LEAD app was pre-installed in 60 Samsung Galaxy Note phones gifted to the
60 higher Management delegates during the LEAD conference in 2012.
โข Users could scan posters in the conference venue to answer hidden
questions/surveys.
โข Other Features: Event Video, Speaker Videos, Agenda, Box Integration for file
sharing, Screen sharing using Join.me integration, User comments.
23. Pulp Strategy
โข Client: Pulp Strategy
โข Pulp Strategy printed a Notebook with 10 separators, with 1 picture printed
on each separator.
โข The Notebooks were distributed among delegates at an
Advertising/Marketing conference in Singapore.
โข Users could scan the pictures and experience floating 3D buttons to watch
videos, visit website, or share on social networks.
25. Clooee Look
โข Client: The Bowditch Group, Australia
โข Augmented Reality Platform/Browser for Print Industry.
โข Users scan the pictures in Magazines, and interact with the hidden
buttons.
26. Offerings
Face tracking based AR Geo Location based AR
Watch Video
Watch Video
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27. Offerings
Latest technology to please users and Brands using Augmented
reality.
Image tracking based AR
Watch Video
QR code based AR
Watch Video
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