SMX East 2014 session description:
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains.
Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)
Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)
Mark Munroe, Director SEO, Trulia
Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company