This slide deck is intended for internal training purposes at Wall2Wall Media Inc.

1. Connecting Canadians with Real Estate.
P R E S E N T A T I O N
Summer Learning Sessions

2. 1. Recap
2. What is UI / UX about?
3. What does it mean for our clients?
4. What does it mean for us?
5. Q&A
In A Nut Shell…

3. RecapOne
 Both SEO and PPC are useful for when people are
looking for you, or your product.
 Allows you to get above the noise.
 Audience Targeting allows you to INFLUENCE people to
look for you.
 Retargeting helps visitors REMEMBER you after they’ve
left your website.

4. One Recap: Topics
1. Search Engine
Optimization
2. Pay Per Click
3. Targeting and
Retargeting
4. User Experience
5. Measurement
1. Word of Mouth +
Directories
2. Ad Buy
3. Demographics
4. Product Placement
Optimization
5. Store Level
Analytics

5. What Is User Experience?Two

6. What Is User Experience About?Two
 User Experience is the wider discipline
of optimizing a customer’s experience
with a brand.
 From the first point of contact and
carries through to post-action.
 It may sound like just customer service.
 But it is more about the experience a
customer has with ALL brand related
items.

7. What Is User Experience About?Two
 Have you ever looked for something
online?
 And found it to be the most
annoying experience EVER?
 Did you judge the brand / business?
 Perhaps you felt like this….

8. Two

9. What Is User Experience About?Two
 Difficult to understand.
 Difficult to navigate
 Easy to understand.
 Easy to navigate.

10. Why User Experience Matters?Two
 You can spend all the money in the
world to drive visitors to your
website, app, brick-and-mortar
store…
 … but if you don’t care about their
experience when they get there,
then you’re going to have a tough
time.
User Experience = UX
User Interface = UI

11. Why User Experience Matters?Two

12. Why User Experience Matters?Two

13. Why User Experience Matters?Two
Click Heat Map Eye Track Heat Map

14. Why User Experience Matters?Two
 Qualitative and
Quantitative Data
 A/B Testing
 Focus Group Testing

15. What Does This Mean For Clients?Three

16. What Does This Mean For Clients?Three

17. What Does This Mean For Clients?Three
 We are an unbiased partner – while we wish
for our clients to do well, we are not
emotionally tied to their current
website/advertising.
 Working with clients across the country allows
us to pick up on behavioural trends.
 Analyzing dozens of our clients’ Google
Analytics accounts allows us to suggest basic
improvements.

18. What Does This Mean For Us?Four

19. What Does This Mean For Us?Four
 The teams that this will have the most
impact on is Marketing, IT, and Sales.
 We will be running our own UI / UX
tests on our websites + apps to
constantly improve user experience
and engagement.
 This can include analyzing current
data, using survey forms on the
websites, focus groups doing live tests
of our apps, etc.

20. What Does This Mean For Us?Four
 Piece of a digital puzzle.
 Getting visitors is important.
 Helping those visitors have a
great experience is MORE
IMPORTANT.

21. Image Sources
Women Shaking Hands
Puzzle Pieces
Brand Awareness
Cut Through Noise
Idea Bubble
Know your Audience
Lego People
UX Keyboard
Girl At Laptop
Angry Girl At Laptop
Business – Customer UX
Walmart Checkout
Eye Track Map
Click Heat Map
Drawing Lady
Scientists
Customers Talking Graphic

22. Q & A