Brisson Photography is a small photography business started by retired school teacher Bob Brisson who has a passion for capturing moments in photography, particularly of classic cars. The document discusses Renee Hernandez redesigning Brisson's outdated website and business materials to better promote his automotive photography business and attract more customers from his target demographic of those aged 40 and up who appreciate nostalgia for years past.

1. Brisson Photography
Brisson Photography is a small photography
business started by a retired school teacher by the
name of Bob Brisson. He has fallen in love with the
beauty of photography and capturing a single
moment in life.
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2. Who Am I?
• My name is Renee Hernandez and I am senior
in high school. In CAPS I am majoring in
Graphic Design but for my major in college I
would like to go into Marketing.
• I recreated my client’s website, brand, and
business card to better suit my client’s needs.
• Outside of CAPS and school I work at a dog
boarding/daycare shelter where I now have a
dream to open my own dog shelter.
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3. What is RJ Brisson Automotive
Photography?
• RJ Brisson Automotive Photography was created by a
retired school teacher who has always had a passion
for photography and cars. His business is based out
of Detroit, MI and is dedicated to capturing
photographic images that have the essence of
muscle cars and classic vehicles of a timeless age. He
does this through finding the iconic detail of a car
and expressing it in an artistic way.
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4. Overview
• Objective: Brisson Photography wants to promote
his sales of his photography by creating a user
friendly and eye catching website.
• Target Audience: Bob Brisson is trying to appeal
to an older and wiser audience of the ages 40+.
This audience will most likely be searching for a
token or remembrance of their past reminding
them of the days of their youth.
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5. Continued…
• Message: Bob Brisson is trying to sale his
photography of cars by creating relationship
with his customer base by capturing
photography of cars from the 1940s and up.
• Rationale: By helping recreate Bob Brisson I
am showing off the raw talent he possesses
while at the same time helping him make
more of profit by organizing his website and
attracting a bigger customer base.
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6. The Before…
http://www.rjbrisson.com/index.htm
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7. http://www.rjbrisson.com/index.htm
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8. http://www.rjbrisson.com/
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9. http://www.rjbrisson.com/index.htm
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10. http://www.rjbrisson.com/index.htm
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11. http://www.rjbrisson.com/index.htm
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12. http://www.rjbrisson.com/index.htm
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13. http://www.rjbrisson.com/index.htm
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14. http://www.rjbrisson.com/index.htm
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15. http://www.wix.com/rjbrisson/brissonphotography
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16. http://www.wix.com/rjbrisson/brissonphotography
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17. http://www.wix.com/rjbrisson/brissonphotography
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18. http://www.wix.com/rjbrisson/brissonphotography
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19. http://www.wix.com/rjbrisson/brissonphotography
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20. http://www.wix.com/rjbrisson/brissonphotography
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21. http://www.wix.com/rjbrisson/brissonphotography
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22. http://www.wix.com/rjbrisson/brissonphotography
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23. The Before…
• There were no existing logos for Brisson
Photography. Because of this I was given the
opportunity to create a unique and one of a
kind logo Bob Brisson.
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24. The Middle…
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25. The After…
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26. The Checklist
• September 15: Create new website- Almost done
• September 19: Show client the mock up of the new website-
Done
• September 20-30: Work on website/brainstorm for logo.-
Done
• October 3: Sketch out logo- Done
• October 5: Digitally mock up logo on illustrator- Done
• October 10: Send some examples to Client- Done
• October 11-14: Start introducing different types of font.-
Done
• October 27: Planning to begin the creating and organizing
process of the gallery and showing Bob what I have done.-
Done
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27. November Checklist
• November 1-4: Finalize the website.- Done
• November 7: Clean up Logo and place in website.- Done
• November 10: Discuss and show Bob what I have done. -
Done
• November 11 and 13: Fix anything that Bob doesn’t like.-
Done
• November 14-18: Begin Social Networking for Brisson
Photography.- Done
• November 17: Teach Bob anything he doesn’t know about
some social networking websites.- Done
• November 18- December 1: Clean up everything and organize
everything and help Bob with his social networking. - Done
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28. November to December Checklist
• November 21-27- Upload and organize
pictures, clean up and revise website- Done
• November 28-30- create on business card-
Done
• December 1-5 revise website-
• December 6-9- Social networking-
• December 9- Publish everything
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29. Responses/Suggestions
• Please tell me your thoughts and opinions. I
would like to grow and create a good business
for Bob.
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30. Thank you for your
time and input.
-Renee Hernandez
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