R.J. Brisson Photography is a business that photographs classic cars. Aubrey Illig and Renee Hernandez have been hired to redesign the website and branding. They plan to create a sleek, easy to navigate website that focuses the viewer's attention on Brisson's photographs. They will also develop Brisson's Facebook presence and keep him updated on their progress through biweekly meetings. Their goal is to attract more customers and better showcase Brisson's artistic work.

1. BRISSON PHOTOGRAPHYBrisson Photography is a business dedicated to capturing photographic images that have the essence of muscle cars and classic vehicle. He does this through finding the iconic detail of a car and expressing it in an artistic way.9/30/11Aubrey Illig & Renee Hernandez1

2. WHO WE ARERenee Hernandez:Majoring in Graphic Design (Plans to go into marketing)In charge of website layout and brandingAubrey Illig:Majoring in Graphic Design (Plans to go into graphic design/ motion graphics)In charge of gallery and branding9/30/112Aubrey Illig & Renee Hernandez2

3. AGENDACLIENTS REQUESTS

4. (objective, target audience, branding, strategies)

5. OUR TIMELINE

6. WHO OUR COMPETITORS ARE

7. HOW WE WILL BEAT THE COMPETITION

8. SAMPLES OF THEIR WORK

9. HOW WE WILL GET THINGS DONE

10. CLIENT PITCH

11. CLIENT APPROVAL9/30/11Aubrey Illig & Renee Hernandez3

12. R.J. Brisson Photography is a business dedicated to finding the essence of cars and accentuating those features in photographic images. Bob Brisson goes around to car shows and takes photographs of cars being shown and also shows his images at a stand he has set up. He brings in customers that way and then refers him to his website that is somewhat mediocre at the moment… but that’s all about to change.9/30/11Aubrey Illig & Renee Hernandez4What is Brisson Photography?

13. 9/30/11Aubrey Illig & Renee HernandezWHO WE ARE TRYING TO REACHTarget Audience:Age: 40+

14. Mostly Male

15. Car EnthusiastsBob Brisson is trying to reach the people who miss the cars of the “old days”. His work focuses on the presence cars of the past have that todays modern cars lack. His customer base consists of those who owned the cars he photographs, or people looking for remembrances. 5

16. The R.J. Brisson Photography website is currently lacking the impact his work deserves. The way his work his currently shown, it doesn’t have the eye appeal that is needed to maintain a viewers attention.The main color is green, and unappealingThe typography does not suit his styleHis gallery doesn’t have much organization or focus9/30/11Aubrey Illig & Renee HernandezTHE BEFORE...6

17. We plan to have a simple layout that focuses on the images and really makes them “pop”

18. Although simple, the black background and design of the website will still make it appealing and pull the viewer in.

19. The structure of his website will make it easy for one to find the work they desire in a simple and organized fashion9/30/11Aubrey Illig & Renee HernandezTHE AFTER…7

20. 9/30/11Aubrey Illig & Renee Hernandez8ObjectiveMore enticing website that will keep viewers interestedA more active Facebook that will reflect the R.J. Brisson Photography brandA more organized website that will be easier to navigate for customers useMore consistent brand that can be seen throughout business meathods.