1. professional practice
“branding and website design”
sonja kroll
2777165

2. inspiration

images in centre of
site
white negative space


creating a frame
around images

navigation via click
on arrow on image
sparse info


3. inspiration

own website
from year 2

4. idea
focus on photographs

white background

sparse writing

landing page with automatic slide show

three sections: interior, portrait, personal

contact details on each page > no “contact” or
“about” page

navigation via click on images

navigation via thumbnails

5. sections: rationale

main focus of site is interior photography
> landing page to reflect that

portrait photography commercially more viable
> need to be included

Personal projects
> possibly more interesting visually?

6. sections: selection
interior:

series of three images per property
> show various aspects of the portrayed space
> show various approaches and techniques
portraiture:

two portraits per person
personal work:

series of three images
> represent each body of work

7. website w-i-p
http://www.wix.com/sonjakroll/imagewerk

8. portfolio specific project
interior shoot
> domestic/apartment
> show slightly more commercial photos than existing LF
interior images
> accessibility > can be organised privately among
family and friends
> can be done digitally in short time
> straight-on/dead pan, symmetry, lines and space

inspiration from
> interior design magazines living etc., image

photographers like
> james merrell http://www.jamesmerrell.co.uk/
> richard powers http://www.richardpowers.co.uk/
> mark scott http://www.markscottphotography.co.uk/home/

9. indicative imagery
mark scott

10. indicative imagery
james
merrell

11. indicative imagery
richard
powers

12. branding

existing logo
> on website, favicon
> on business card
> ties in with some other
commercial activities of
mine
> reference to “work”
(commercial not art
photographer)
> reference to “building”

colour white
> backgrounds of all “public”
displays
> clean, contemporary
> general trend colour in
contemporary interior
design

existing colour band
> anchoring the images and
the design on the
page/card/site

13. presentation
book

soft cover
> “mimicking” interior
magazine:
>> glossy paper
>> inclusion of text

cheaper to produce in
higher numbers
> could be handed out
to keep
> not blurb but
printerpix or
myphotobook
>> used before

14. production timetable
february 2012: location scouting/organising of shoot
start web design
purchase domain
early march 2012: interior shoot
edit existing interior
material
mid march 2012: post-production of shoot
final selection of images
finalise web
design/branding/card design
end march 2012: upload website
order business cards
early april 2012: finalise book design
print book
project hand-in