Kor Creative's Steve Wallace on how to use video for modern marketing and SEO.

5. Ubiquitous Video is here
The world has fundamentally changed (again)

7. Last 24hrs?
Facebook this
morning?
During this presentation?
55% (MWP)
85% (Digiday)500 million people
every day (Tubular
Insights)

8. Video Secret Bonus
If you are going to use video to market on Social Media, make sure it
has sub-titles!
85%

9. Ubiquitous Video is here
But what does it mean?
The world has fundamentally changed again

14. • To get your business found, not just locally, not just nationally, but
globally, for a fraction of what it would have cost in the past.
OPPORTUNITY
• To communicate with your target market using the power of video at
a fraction of the cost compared with the recent past.
• To create exclusive social networks with two way information flow.

15. • Dollar Shave Club
EXAMPLES
• Naked Wines
• Promapp
• Annealing Made Perfect
• Go2Guys

16. Step 1: Get Found
SEO + VIDEO

17. Video Secret No. 1
Adding video to your site increases your chance of a front-page Google
search result by 50x (Forrester research)
50x
Adding video to an email can increase click-through rates by up to 50%
(Campaign Monitor)

18. Step 2: Filter
Am I in the right place?

19. Video Secret No. 2
4 x as many people would rather watch a video about a product or
service than read about it (Animoto).
4 x

20. Step 3: Convert

21. Video Secret No. 3
2.6 x
People spend on average 2.6x more time on pages with video than
without (Wistia)
Landing pages with video convert up to 80% better than those without
(Vidyard)

22. What does it all look like?

23. What about the future?
• Live video
• 360 / VR video
• Interactive video

24. Call to Action
• Book a time to talk with a KOR rep about your first
or next video and we’ll animate your logo for free!