4. Our Goals Website Goals Increase traffic on our social platforms Facebook Twitter Get more feedback from consumers Higher visibility on our social network
6. Duration of our campaign A total of 30days Enough time for participants to come out with creative videos Engage people Long enough to keep the campaign FRESH
10. Not forgetting those who miss the quiz “Word of the day” Quiz answer will be announce 1 hour after event Say the word of the day to enjoy 10% discount on “The-However-You-Want-It Frappuccino “The chocolate chip cookie was invented by Ruth Graves Wakefield in _____” Answer:1933, Word of the DAY!
12. Facebook Clearasil pronounced with German accent “Clear-so” Developed application call “CLEARBOOTH” Take daily photos of themselves to record changes they experience using Clearasil products Create a video after 4 week use Within a year 13000 photos uploaded 120,000 comments More than 500,000 application users Sales improved by 30% Consumers become the story teller
13. Twitter 374 users of twitters actually mention about the twitter account of this Mac Donald’s campaign #ahhsstsstoohsstsstshiokahh
14. Our Opinions Singaporeans are awkward/uneasy (paiseh) to say the phrase out loud in open public. Our campaign would just need to mention 1 word to be entitled 10% discount.