WAY TO DO
BUT SPRINKLING SEO PIXIE
DUST OVER THE TOP OF YOUR
WEBSITE IS NOT ONE OF
GO WITH A
IF YOU HAVE THE FUNDS,
CHOOSING A COMPETENT
AGENCY IS PROBABLY THE BEST
OPTION MOST OF THE TIME.
LEARN TO BAKE
Your special homemade artisanal loaf is cooler
and more authentic than store bought. However,
if you do a good job, you won’t have time to do
your own baking. Have a plan for the future.
USE A BREAD MACHINE
Take shortcuts when it doesn’t matter
• Automate keyword research.
• Contract writing or graphics.
• Use stock photos.
• Streamline your processes.
• Don’t automate link-building.
• Don’t spin content.
• Don’t skip strategic planning.
BUY A LOAF AND PLAN
FOR A BETTER FUTURE
You’re not going to take this bread to a
potluck, but it makes a good sandwich.
• Just-okay content is better than
• Irregular social media is better than
• An annual linkbuilding campaign is
better than nothing.
SKIP THE BAD BREAD
Some SEO efforts are worse than
Sneaky practices of all kinds
Do you truly love this stuff?
Remember, it’s just a metaphor.
Replace it in your mind with
something you don’t like.
QUICK SEO REVIEW
These are the real issues for SEO:
Here’s where your SEO strategy
homework will help.
Know your customer’s path to
purchase. Google Analytics can
Know what people are searching
for. Google Trends can help.
Know what kind of content your
customers share. Google Analytics
USE YOUR WORDS
Google doesn’t care how cute
your pictures are.
Use your assets at your website, in
social media, or in guest posts, but
make sure to add words.
Content, as in “Content Is King,”
always means text. You can’t avoid
writing. Do it, delegate it, or hire it
Use the Yoast plugin and make
sure to get a green light.
Do more of what works and less of
You need analytics to tell you what
you need to know to make these
Then you must follow through.