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Bake in SEO with What You Already Have

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Use current assets to improve your website's SEO.

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Bake in SEO with What You Already Have

  1. 1. BAKE IN SEO
  2. 2. THERE’S MORE THAN ONE WAY TO DO SEO BUT SPRINKLING SEO PIXIE DUST OVER THE TOP OF YOUR WEBSITE IS NOT ONE OF THEM.
  3. 3. GO WITH A BAKERY IF YOU HAVE THE FUNDS, CHOOSING A COMPETENT AGENCY IS PROBABLY THE BEST OPTION MOST OF THE TIME.
  4. 4. LEARN TO BAKE Your special homemade artisanal loaf is cooler and more authentic than store bought. However, if you do a good job, you won’t have time to do your own baking. Have a plan for the future.
  5. 5. USE A BREAD MACHINE Take shortcuts when it doesn’t matter • Automate keyword research. • Contract writing or graphics. • Use stock photos. • Streamline your processes. • Don’t automate link-building. • Don’t spin content. • Don’t skip strategic planning.
  6. 6. BUY A LOAF AND PLAN FOR A BETTER FUTURE You’re not going to take this bread to a potluck, but it makes a good sandwich. • Just-okay content is better than none. • Irregular social media is better than nothing. • An annual linkbuilding campaign is better than nothing.
  7. 7. SKIP THE BAD BREAD Some SEO efforts are worse than nothing.  Shady link-swapping  Duplicate content  Article spinning  Clickbait titles  Keyword stuffing  Sneaky practices of all kinds Do you truly love this stuff? Remember, it’s just a metaphor. Replace it in your mind with something you don’t like.
  8. 8. QUICK SEO REVIEW These are the real issues for SEO:  Technical SEO  Content  Links
  9. 9. ON TO THE STEP-BY- STEP PROCESS
  10. 10. IDENTIFY YOUR ASSETS • Skills • Photos • Graphics • Offline content • Videos • Infographics • Recordings • Network
  11. 11. FIND THE CONNECTION Here’s where your SEO strategy homework will help. Know your customer’s path to purchase. Google Analytics can help. Know what people are searching for. Google Trends can help. Know what kind of content your customers share. Google Analytics can help.
  12. 12. USE YOUR WORDS Google doesn’t care how cute your pictures are. Use your assets at your website, in social media, or in guest posts, but make sure to add words. Content, as in “Content Is King,” always means text. You can’t avoid writing. Do it, delegate it, or hire it done. Use the Yoast plugin and make sure to get a green light.
  13. 13. MAKE DATA- DRIVEN DECISIONS Do more of what works and less of what doesn’t. You need analytics to tell you what you need to know to make these decisions. Then you must follow through.
  14. 14. THANK YOU FOR YOUR ATTENTION

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