1. BAKE IN SEO

2. THERE’S MORE
THAN ONE
WAY TO DO
SEO
BUT SPRINKLING SEO PIXIE
DUST OVER THE TOP OF YOUR
WEBSITE IS NOT ONE OF
THEM.

3. GO WITH A
BAKERY
IF YOU HAVE THE FUNDS,
CHOOSING A COMPETENT
AGENCY IS PROBABLY THE BEST
OPTION MOST OF THE TIME.

4. LEARN TO BAKE
Your special homemade artisanal loaf is cooler
and more authentic than store bought. However,
if you do a good job, you won’t have time to do
your own baking. Have a plan for the future.

5. USE A BREAD MACHINE
Take shortcuts when it doesn’t matter
• Automate keyword research.
• Contract writing or graphics.
• Use stock photos.
• Streamline your processes.
• Don’t automate link-building.
• Don’t spin content.
• Don’t skip strategic planning.

6. BUY A LOAF AND PLAN
FOR A BETTER FUTURE
You’re not going to take this bread to a
potluck, but it makes a good sandwich.
• Just-okay content is better than
none.
• Irregular social media is better than
nothing.
• An annual linkbuilding campaign is
better than nothing.

7. SKIP THE BAD BREAD
Some SEO efforts are worse than
nothing.
 Shady link-swapping
 Duplicate content
 Article spinning
 Clickbait titles
 Keyword stuffing
 Sneaky practices of all kinds
Do you truly love this stuff?
Remember, it’s just a metaphor.
Replace it in your mind with
something you don’t like.

8. QUICK SEO REVIEW
These are the real issues for SEO:
 Technical SEO
 Content
 Links

9. ON TO THE STEP-BY-
STEP PROCESS

10. IDENTIFY YOUR
ASSETS
• Skills
• Photos
• Graphics
• Offline content
• Videos
• Infographics
• Recordings
• Network

11. FIND THE
CONNECTION
Here’s where your SEO strategy
homework will help.
Know your customer’s path to
purchase. Google Analytics can
help.
Know what people are searching
for. Google Trends can help.
Know what kind of content your
customers share. Google Analytics
can help.

12. USE YOUR WORDS
Google doesn’t care how cute
your pictures are.
Use your assets at your website, in
social media, or in guest posts, but
make sure to add words.
Content, as in “Content Is King,”
always means text. You can’t avoid
writing. Do it, delegate it, or hire it
done.
Use the Yoast plugin and make
sure to get a green light.

13. MAKE DATA-
DRIVEN DECISIONS
Do more of what works and less of
what doesn’t.
You need analytics to tell you what
you need to know to make these
decisions.
Then you must follow through.

14. THANK YOU
FOR YOUR
ATTENTION