5 tips for improving what google indexed on your site
Ian Cleary @ianclearywww.razorsocial.com
When was the last time you checked to see what Google indexed on your site? Has Google indexed all your posts?Do you have unique titles and descriptions?Is there content that should not be indexed?
To check what Google has indexed on your site you canview details in Google Webmaster tools or go to Googleand type in site:<name of site>.Use Google Site command to view all pages indexed onyour site
1. Pages Indexed that shouldn’t beIf you find that there are some pages indexed that shouldn’t be,there are a few ways of to resolve.a). Exclude the files in robot.txt.Google will read this file (normally stored in root directory ofyour website) which can include files or directories you do notwant indexed.The following command tells Google not to index files in the wp-admin directory. Disallow: /wp-admin/
b). In Google Webmaster tools, select the ‘remove URLs’ sectionand create a removal request by specifying the page name youwant removed.
c). Within most content management systems you can set a ‘noindex’ flag.This means it will add a line to the page telling Google not toindex the file. <meta name=”robots” content=”noindex,follow”/>
2. Page Titles not configured correctlyThe ‘Title Tag’ is read by Google when indexing your content.This is one of the most important elements of on pageoptimization. (on page is what you can do on your website offsite is work you do off your website).
A couple of tips...a). The words at the start are more important than the words atthe end so make sure your relevant keywords are at the start ofthe title or at least close to the start.b). Make sure you have no duplicate title tags on multiplepages. Every page should have a unique title tag.c). If pages are not of value to index (e.g. the Contact us page)then remove them from the index by setting the no index flag.d). Make sure your titles are configured for every valid page!
3. Page Descriptions not createdThe page description meta tag is not used by Google as part ofranking your content but it is displayed in search results.If you don’t have a description configured, Google will try toconstruct a description from the content on the web page.It is much better if you have control over this so make sure tocreate relevant descriptions.
4. Some Pages not indexed that should beThis is a more difficult one.a). Make sure you have a sitemap which lets Google know aboutthe pages on your website.b). Check Google webmaster tools and resolve any errors found.c). Identify the pages that are not indexed and link to them fromanother page on your website that is indexed.When Google is crawling through your website to index it, it willhave a much better chance of finding the page.
5. Blog Posts don’t have your ImageWhen you link your Google + profile to your e-mail address,Google will display your picture as part of the search results foryour blog posts.This is called Google Author.Setting this up will improve the click through rate on blog poststhat have this image. It will also help with branding.