concepts of key word, on page , off page optimization

1. WELCOME TO
DIGITAL MARKETING

2. INDEX
• KEY WORD
• ON PAGE OPTIMIZATION
• OFF PAGE OPTIMIZATION

3. WHAT IS A KEYWORD?
• The search terms y user in search enentered bgine is known as keyword.
• Key word is heart of SEO
• It must relate to our website

4. ON PAGE OPTIMIZATION

5. I. TITLE
It contains 55 to 70 characters
II. Meta description
• it must contain 155 characters.
• <meta name=“ description” content=“pace career is a practical training institute”>
III. HEADINGS:
• Using of H1, H2, H3 tags
IV. Images:
• all images should be CMS format
• every image should use ALT tags . Other wise google will not accept
v. User friendly:
• the URL must be user friendly.

6. TYPES OF KEY WORD TOOLS
1. Google key word planner
2. Ad word & SEO Keyword permutation
3. Google correlate
4. Word stream keyword tool
5. SEO chat suggestion keyword finder
6. Google finder

7. • KEY WORD DENSITY:
keyword density means how many times the keyword repeating in the description
• Web master tool:
it is google free master tool. To know crawling and indexing errors to submit website or web
page to google search engine.
• Site map:
it contains the complete web page information and links

8. OFF PAGE OPTIMAZATION
• Offpage optimization refers to all the measures that can be taken outside of the actual website in order
to improve its position in search rankings. These are measures that help create as many high-
quality backlinks (incoming links) as possible.

9. OFF PAGE TECHNIQUES
• Article submission
• Image submission
• Directory submission
• Free classifieds
• Question and answers
• Word press releases
• PDF submissions
• PPT submissions
• Blogging
• Guest postings
• Blog commenting
• Forum submissions
• Video submissions
• Social sharing
• Social book marking