2. KEY SUCCESS FACTORS
• GETTING AND KEEPING THE READER’S
ATTENTION
• USING RICH AND PRECISE VOCABULARY
3. HOW TO ENGAGE THE READER?
• USE AN APPEALING TITLE FOR THE ARTICLE
• POSE A QUESTION AT THE BEGINNING WHICH
YOU WILL RESPOND AS THE TEXT UNFOLDS
AND IN THE CONCLUSION
• ADD REFERENCES TO YOUR OWN PERSONAL
EXPERIENCE
4. HOW TO KEEP THE READER’S
INTEREST?
• USE A RICH, VARIED, AND PRECISE
VOCABULARY.
• USE A SUITABLE STYLE – NEITHER VERY
FORMAL NOR INFORMAL.
• DON’T LET THE READER GET LOST DUE TO
POOR TEXT STRUCTURING: STRUCTURE THE
TEXT IN CLEAR PARAGRAPHS, USING
DISCOURSE MARKERS TO LINK YOUR POINTS
AND ARGUMENTS.
5. HOW TO GET A RICHER
VOCABULARY?
• USE SYNONYMS TO AVOID REPETITION.
• USE A VARIETY OF ADJECTIVES AND ADVERBS
TO GIVE COLOUR TO THE TEXT.
• USE A MONOLINGUAL DICTIONARY OR
THESAURUS – WHEN POSSIBLE -.