2. Agenda
GIS for Retail Business
What is location intelligence?
How important is location in business?
Retail industry strategies
3. Agenda
GIS for Retail Business
What is location intelligence?
How important is location in business?
Retail industry strategies
4. GIS for Retail Business
Using Location Analytics for Strategic Decision Making
Market Planning
Site Selection
Merchandising
Store Operations
5. What is location intelligence?
.
Location Intelligence is the methodology of deriving insights from location data to answer spatial
questions.
6. How location intelligence works for our retailers
• Making a difference by solving
people's problems with Real Care
• Grow Sales with Precision
• Use ArcGIS technology to understand
why transactions happen where they
do
Using Smart Mapping
Location intelligence
7. Create beautiful and compelling infographics and
reports to present across your organization, to
customers and to external stakeholders
Present your Findings as Professional
Infographics & Reports
Location intelligence
8. How important is location in business?
Improve ROI
Increase Sales
Control Costs
Build Customer Loyalty
10. Customer Engagement
Build relationships with your customers and know
your best customers by Unlocking insights from
your CRM with GIS
CRM Analysis
Segmentation data
Data Enrichment
11. Site Suitability
Maximize your store investments and Make better
decisions about stores and facilities
Competitive Analysis
Site Potential Evaluation
Demographics
12. Site Market Research and Planning
See what your competition can’t and use Precise
market intelligence growth drives
Dynamic trade area
Market potential
Business data
13. Manage and optimize assets and See where
logistics assets are in real time
Supply Chain and Logistics
Quickly assess your network
Situational awareness
Smart region development
In my presentation today I will talk and present to you how and why using GIS science with retail
making decisions based on geographic loation is basic to human thinking.
Like where shall we go ? Or what will it be like ?, and what shall we do when we get there
And the same roles are applied to the simple event like going to the store or not.
And because of that by understanding geographic and people's relationship to location, we can make informed decisions about the way we live on our planet.
A geographic information system (GIS) is a technological tool for making intelligent decisions.
By Esri, the world-leader in Geographic Information Systems (GIS) software, it provides the best in-class mapping platform with location based data to help retailers make the most strategic business decisions.
In our session today we will talking about 4 subjects
GIS enables retailers to understand and visualize geographic relationships and improve productivity and efficiency in these processes Retail Business.
For retailers, the most important thing is demographic data
When retailers don’t understand the demographic of the markets they serve, they miss out on both 1. profits and 2. customer satisfaction.
The beauty and the power of GIS is that it allows companies to consider
Many possibilities, and
Understand new potentials, and
Review the impact of different products, different store and analyze changing trends in the retail market.
No other software technology has such a far-reaching potential. Find out what ESRI customers have known for years—that GIS grows their business success.
GIS provide solutions for retailers of all sizes, from one small shop to locations across the globe. retailers are using Esri ArcGIS platform to improve efficiencies and decision-making in many points such as :
Market Planning: by quickly identify ideal new store locations and see
which current stores are performing well and why.
Also for Site Selection: Take a data-driven approach to validate your assumptions about location. Combine locations and costs data with potential customers, clients and your competitors data
Merchandising: ميرشن دايزنجby Ensureing product variety meet customer expectations in every location by using GIS we can learn what makes each store successful and personalize based on regional preferences. •
And we can monitor our Store Operations: by Mapping the real-time status of customers, products, events and assets to precisely manage facilities and use dashboards and analysis to get the full operational picture at one or many stores.
The next point in our agenda today is on how we can gain the benefits from Location intelligence
Location Intelligence is the methodology of deriving insights from location data to answer spatial questions.
We can use the GIS intelligence tools to identify where an event has taken place and understand why it is happening,
Ex -- by the data that available to us for specific location or area, we can find the optimal locations in retail site selection,
From GIS Maps we can show the current store performance or customer base in related of location and market opportunity. And by using spatial analysis it enable us to select the most profitable sites based on demographics data.
For example, let’s say you’re a womens wear retailer and you are looking for the best new spot to open a new shop.
We can start by check total female population,
Then how much total spend on clothing to know what is the purchasing power in this area . بيرشنج
by Putting all of these data together on the map we can use filters upon our criteria's to select the best locations for the new shop.
To continue and emphasizing on the important of the new location selection and because the main objective is to locate stores close to population centers,
You will perform the location-allocation analysis using three different problem types:
maximize attendance,
maximize market share,
and target market share.
Smart Map Search on Arcgis bossiness analysis allows you to view geography areas that match your criteria. You can select up to five variables, set your ranges, and view the results on the map. You can export the results to Excel or click any geography on the map for more options.
GIS platform also provide different Infographics charts that can be created from a set of ready-to-use templates, or we can build our own templates to create graphical data visualization.
data visualization infographics can contain charts, graphics, tables, images, and text that can be styled to make them more engaging.
Build Reports allows us to create custom report templates that we can use it, run it, and share it with others in our organization
Net we will talk about How important is location in business?
With GIS Retailers , Retailers can know who their best customers are and be ready to engage them with relevant products and services.
By using GIS with Retailers we can gain a lot of benefits such as
Improving the ROI : by knowing which areas of business might benefit from increased investment in stores and markets through calculation of the monetary value of an investment versus its cost.
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Also we can Increase our Sales by Make decisions about where to update the producs and renew stores or open new ones
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Add to this we can Control Costs : with business intelligence and location-based data you can drill down into supplier information, chain data, and customer services.
Then Overlaying many different information sources allows you to discover the hidden sources and triggers of cost.
And we can maintain and Build Customer Loyalty : لوياليتي by create customer profiles to expand the loyalty-building activities
. يعد فهم سلوك العملاء أمرًا أساسيًا لفعالية البيع بالتجزئة والمرونة والنمو المستدام.
استراتيجية إشراك العملاء
فهم التجارب الشخصية و
العروض التي يتوقعها العملاء.
يعد فهم سلوك العملاء أمرًا أساسيًا لفعالية البيع بالتجزئة والمرونة والنمو المستدام. باستخدام يمكن لقادة بائعي التجزئة إشراك العملاء أينما كانوا - على وسائل التواصل الاجتماعي أو في تطبيق أو في متجر.
أدوات إدارة علاقات العملاء (CRM) هي المصدر الموثوق للحصول على رؤى حول عملائك. إلى جانب نظام المعلومات الجغرافية ، فإن CRM هو الأداة التي يمكن أن تستخدمها الشركات التي تواجه المستهلك للمشاركة وبناء علاقات ذات صلة مع أهم أصولها: العملاء.
Segmentation
افهم خيارات أسلوب حياة عملائك - ما الذي يهتمون به ، وأين يتسوقون ، وكيف يقضون وقتهم. تستخدم البيانات شرائح سلوكية وديموغرافية منفصلة ، مع أوصاف سهلة الفهم ، لإضفاء الطابع الشخصي على قطاعات السوق في الأحياء الأمريكية.
يشير إثراء البيانات إلى عملية تحسين البيانات المجمعة
فهم من هم عملاؤهم وكيفية الوصول إليهم. يمكنهم استيراد بياناتهم الخاصة والعثور على رؤى فريدة لسلوكيات العملاء. Enrichment
personalized experiences and offerings customers expect. Understanding customer behavior is key to retail effectiveness, resilience, and sustainable growth.
customer engagement strategy to deliver the personalized experiences and
offerings customers expect.
Understanding customer behavior is key to retail effectiveness, resilience, and sustainable growth. With tools like GIS, machine learning, and business intelligence, retailer leaders can engage customers where they are—on social media, on an app, or in a store.
Customer relationship management (CRM) tools are the authoritative source for insights about your customers. Combined with GIS, a CRM is the tool consumer-facing businesses can use to engage and build relevant relationships with their most important asset: their customers.
Understand your customers' lifestyle choices—what they care about, where they shop, and how they spend their time. Tapestry Segmentation data uses 67 discrete behavioral and demographic segments, with easy-to-understand descriptions, to personalize market segments in US neighborhoods.
Data enrichment refers to the process of enhancing collected data
,وتحليل البيانات حول حركة مرور العملاء ، والإقبال ، والتركيبة السكانية ، ودخل الأسرة لتقييم المواقع المحتملة وتحديد نقاطها بسرعة وبدقة يتخذ مديرو العقارات بالتجزئة قرارات حاسمة عند تقييم مواقع المتاجر أو المرافق الجديدة.
Competitive Analysis
إن فهم المشهد التنافسي المتغير في السوق هو قدرة أساسية لتجار التجزئة. باستخدام بيانات الموقع من تقنية GIS جنبًا إلى جنب مع التحليلات المكانية ، يمكن لتجار التجزئة الاستفادة من هذه البيانات لتصور وفهم التواجد التنافسي في أسواقهم
Site Potential Evaluationالقدرة على اتخاذ قرارات بشأن المواقع بسرعة وبثقة تجلب ميزة تنافسية.
Demographics تساعدك الديموغرافيات على فهم الناس والسكان. بالنسبة لتجار التجزئة ، هذا هو المفتاح للحصول على رؤى حول الأسواق والأحياء التي يمارسون فيها أعمالهم. يحتوي ArcGIS على أكثر من 10000 متغير ديموغرافي متاح يصف السكان والإسكان والتوظيف والدخل.
Site Suitability سوتابيلتي
أختيار موقع مناسب
Maximize your store investments
Retail real estate managers make critical decisions when evaluating sites for new stores or facilities. Analysts can support these decisions using geoprocessing tools to analyze data about customer traffic, demographics, and household income to evaluate and score potential sites quickly and accurately.
Make real estate decisions with confidence
Choosing where to invest in new properties and where to close existing ones are some of the most important and expensive decisions business leaders make. Location intelligence provides precise local insights that allow businesses to make these decisions confidently.
Market intelligence is critical to retail. Every location, from small to big market centers, requires precise insights about local markets. ArcGIS gives retailers access to data and spatial analytics that can inform strategies in marketing, pricing, and customer engagement.
Every business benefits from local market intelligence. The larger your enterprise, the more important it is to understand the markets and neighborhoods where your customers shop and interact with your brand.
Quickly assess your networkحقق توقعات عملائك
توصيل الطلبات للمنازل هو قدرة ناشئة لتجار التجزئة. يتوقع العملاء بشكل متزايد أنه يمكنهم الحصول على المنتجات في أي مكان وفي أي وقت. للاستجابة ، يتعين على تجار التجزئة والمصنعين إدارة الطلبات والتسليم بدقة وكفاءة. استخدم ArcGIS لدعم التوصيل للمنازل مع خدمات الموقع.
ستيوواشل اويرنيس
Situational awareness بإنشاء لوحات معلومات وتطبيقات ورسوم بيانية لتوصيل الصحة التشغيلية لسلسلة التوريد الخاصة بك بسرعة إلى المؤسسة بأكملها - من القيادة الرئيسية إلى ممارسي سلسلة التوريد.
Smart territory developmentيعد التخطيط الفعال للمنطقة وتحسينها أمرًا بالغ الأهمية للعديد من الشركات. تعمل المناطق المحددة جيدًا على زيادة الكفاءة ورضا العملاء مع تقليل
التكاليف ووقت الاستجابة. يمكن للمؤسسات التي تستخدم أطقمًا متنقلة للمبيعات أو الخدمات أو عمليات التسليم استخدام نظم المعلومات الجغرافية لتنظيم الموظفين المتنقلين في مناطق أو مناطق.
See where logistics assets are in real time
Logistics is the lifeblood of every business, especially retail. ArcGIS enables retailers to visualize all parts of their supply chain—inventory, transportation assets, warehouses, and stores—with easy-to-understand maps. Create apps that inform stakeholders of where products are, where they are going, and when they will arrive.
Deliver on your customers' expectations
Home delivery is an emerging capability for retailers. Customers have a growing expectation that they can receive products anywhere and at any time.
Organizations that use mobile crews for sales, services, or deliveries can use GIS to organize mobile staff into areas or regions.
