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Digital marketing
By ranjanasingh
seo
Searchengineoptimization(SEO)isthepraticeoforientingyour
websitetorankhigheronasearchengineresultpagesothatyou
receivemoretraffic
Toincreasethevisbiltyourwebiteoverthesearchengine iscalled
S.E.O
Types of seo
Onpage
On-pageSEO focuses on
optimizingpartsofyour
website thatarewithin
yourcontrol,
Offpage
whileoff-page SEO
focuses onincreasingthe
authority ofyour domain
through contentcreation
andearningbacklinks
fromother website
Website traffic refers to web users who visit a website. Web traffic is measur
in visits,sometimes called"sessions,"and is a common way to measure an
online business effectivenessat attracting an audience.
Organic traffic InOrganic traffic
social traffic
Reffral traffic
Direct traffic
 DirectTraffic.Directtrafficisthe amount
of webtrafficyou receivefromusers who
visit your websitethrougha
URLdirectlyfrom their browsers.
 Social trafficrefersto trafficcoming to
your website,mobile siteor mobile app
fromsocial networksandsocialmedia
platforms. For example, a person who
clickson a tweetor aFacebookpost and
then arriveson your brand'swebsite will
be counted in yourdigitalanalytics
reportsassocial traffic.
 paid traffic is called inorganic traffic.It
describesvisitorswho arrive at your website
as a result of paid internet advertising.
 Organic trafficis those visitorsthat land on
your website from unpaidsources, aka
essentiallyfree traffic.
 Directory submission is a processs of process of submitting
your website URL to various web directories (website) wityh
the aim of building backlinks thus increasing bussiness
growth.
It is a process of posting your adon various classifiedsites in
order to promote your bussiness brand serviciesand
product .
 asocial bookmarking
system,users save links to web
pages that they want to remember
and/or share. Thesebookmarks
are usually public, and can be
savedprivately, sharedonly with
specifiedpeople or groups, shared
only insidecertain networks, or
another combination of public and
private domains.
ranjana ppt.pptx
ranjana ppt.pptx

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ranjana ppt.pptx