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RIT presentation about UI/UX




  Rakuten Inc. RIT. Masaya Mori 2011
                                       1
We’re facing the changes.

 Global
                Users


Changes




                             2
Devices change

 Shift to Smartphones and Natural Devices
Mark Weiser




                                            3
Online to Offline
New e-commerce is combining real and net.
                          ShopKick
              Milo




                                 Amazon
ShopSavvy
                                 A9 Flow


                                            4
Info. explosion


It’s getting larger exponentially.




                                     5
Cloud


Private & Public, IaaS & PaaS




                                6
Summing up,

Experiencing advent of new devices, we’re getting into big changes.

PC/cell phone      New devices            Directions



                                      Physical




                                       Natural




                                      BigData

                                                                 7
Physical World

Experiencing advent of new devices, we’re getting into big changes.

PC/cell phone      New devices            Directions



                                      Physical




                                       Natural




                                      BigData

                                                                 8
Stepping into Physical world




                               9
TESCO subway virtual store

This changed physical world to be an interface for the internet.




                                                                   10
Nisugata for feature-phone




Buy an item you watched earlier.
• This is first prototype.
• Take a photo of item, and send it
  via e-mail.
• This system finds item data, and
  you can go item page in ICHIBA.




                                              11
NISUGATA for Wine search on iPhone


       “wine you drink now”
• original image processing technology
• You can search wine which you drink.
• By exploiting sophisticated algorithm,
  we can provide a function to search for
  similar label of wine regardless of
  shooting angle.




 Top page       Shoot wine label   Send info to server   Get search result

You can use stored picture for a search later, even if there is no           12
signal for your 3G/wifi when shooting wine.
AR-HITOKE

• AR-HITOKE came originally
  from HITOKE reflecting user
  purchase info. This enables you
  to see physical item info &
  other user’s comments
  uniquely via iPhone.




                                          13
AR-HITOKE
AR-HITOKE overlays online purchase info. and user comments on
physical view via smartphone, to help understand more.


                                          Online purchase info

                                             User statistics

                                            User comments




                                                                 14
Ubira: Rakuten O2O

•We’re proceeding with O2O pjt named “Ubira”.
•This combines a physical world and a cyber
 world.




                            Collaborate w/ shop
                                  Check-in
                              Coupon / Point
                                Barcode scan
                                  Affiliate
                                             15
Natural Interface

Experiencing advent of new devices, we’re getting into big changes.

PC/cell phone      New devices            Directions



                                      Physical




                                       Natural




                                      BigData

                                                                16
Providing more natural I/F




                             17
Kinect (former, CANESTA)

They provided the prototype of new sensor shopping IF.




                                                         18
Team Lab Mirror

    You can try on tons of clothes speedily and easily by iPhone
    or gesture.




参考) http://dev.team-lab.com/index.php?itemid=252
                                                                   19
New texture UI:「R-Rich-Browser」
                                  :               」


  Browser suitable for EC leveraging smartphone features
• It utilizes functions of smartphone and generates purchase opportunity
  and user experience having fun.
• By “charge slide” (our patent) and “double slide” operation, it can
  realize the usability not existing before in conventional browther.




                       You can scroll screen   If you hold finger on   It executes the function mapped
   “charge slide”
                         usually by finger           for 1 sec,           to the direction of finger slide




   By “charge slide”, you can put items onto your cart during browsing pages.
                                                                                                       20
RPad




       21
Transferring Experience

•To pursue a futuristic application, we developed new prototypes
 such as Smart Shopping, Gesture Based Shopping, collaborating
 with Tsukuba University.

       Smart Shopping                Gesture Based Shopping




                                                                   22
http://www.neurosky.com/




                           23
BigData Computing

Experiencing advent of new devices, we’re getting into big changes.

PC/cell phone      New devices            Directions



                                      Physical




                                       Natural




                                      BigData

                                                                24
Handling BigData




                   25
Kitsuregawa lab. Tokyo Univ.

They are conducting research next I/F handling BigData all
over the web.




                                                             26
Tilt: FireFox addon

It displays web pages structure in 3D view, utilizing WebGL.




                                                               27
[BigViewer] handling very huge image

            •Realized high-speed access to big photos.
             Realized high-
Big photo   •Can apply for item search on huge catalogue by mobile.
             Can


  30,000


 5,500


                                       かわいいケトル、ハーモニカ付♪
                                      家具のニシムラ Cattle ¥ 3,980
                                      家具の
                                      購入する             メニュー




                                   草津温泉湯めぐりマップ(高精細画像)




                                                               ★奈良屋★ 180年の歴史を誇る…
                                                                奈良屋★ 180年 歴史を
                                                                 おすすめプランあります!!!
                                                                      プランあります
                                                                 おすすめプランあります!!!
                                                                詳細見る        メニュー
                                                                           28
BigViewer:handling ultra-large image data
                 :


BIgViewer enables you to browse photo and magnify spot
very freely and quickly.




               enlarge                 display



                                                         29
Displaying Huge Sized Images



How to handle huge images with mobile phone?

  Enlarging / Narrowing parts of huge image

                                        Description




                                         buy




                     BigViewer


                                                      30
Related technology: an actual case of Infoseek NewsMap

               Implemented new I/F browsing photo news.
Infoseek
  News
               ⇒ Reduced hurdles to watch a lot of photos.
                    ⇒ Increased user duration of stay




                                                NewsMap
                                      User can browse lots of photo news
                                              freely and quickly.




                                                                           31
BigData Surfing


• RIT invented “BigData Surfing” application to
  realize browsing tons of items intuitively.
• Prototypes were for Books, ICHIBA, and Travel.
• It can handle hundreds of thousands to millions.




                                                     32
BigData Surfing: You can watch all items on Rakuten Ichiba.




    How do you show all the data of Rakuten items?




                                                              33
RPad for BigData

•Actually, there is big data screen behind RPad.
•Users can share big data screen among plural RPads.




                                                       34
Summing up,

Experiencing advent of new devices, we’re getting into big changes.
RIT has developed prototypes and solutions. Let’s discuss it.

 PC/cell phone     New devices            Directions



                                       Physical




                                       Natural




                                       BigData

                                                                 35

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RIT (Rakuten Institute of Technology) presentation about UI/UX

  • 1. RIT presentation about UI/UX Rakuten Inc. RIT. Masaya Mori 2011 1
  • 2. We’re facing the changes. Global Users Changes 2
  • 3. Devices change Shift to Smartphones and Natural Devices Mark Weiser 3
  • 4. Online to Offline New e-commerce is combining real and net. ShopKick Milo Amazon ShopSavvy A9 Flow 4
  • 5. Info. explosion It’s getting larger exponentially. 5
  • 6. Cloud Private & Public, IaaS & PaaS 6
  • 7. Summing up, Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 7
  • 8. Physical World Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 8
  • 10. TESCO subway virtual store This changed physical world to be an interface for the internet. 10
  • 11. Nisugata for feature-phone Buy an item you watched earlier. • This is first prototype. • Take a photo of item, and send it via e-mail. • This system finds item data, and you can go item page in ICHIBA. 11
  • 12. NISUGATA for Wine search on iPhone “wine you drink now” • original image processing technology • You can search wine which you drink. • By exploiting sophisticated algorithm, we can provide a function to search for similar label of wine regardless of shooting angle. Top page Shoot wine label Send info to server Get search result You can use stored picture for a search later, even if there is no 12 signal for your 3G/wifi when shooting wine.
  • 13. AR-HITOKE • AR-HITOKE came originally from HITOKE reflecting user purchase info. This enables you to see physical item info & other user’s comments uniquely via iPhone. 13
  • 14. AR-HITOKE AR-HITOKE overlays online purchase info. and user comments on physical view via smartphone, to help understand more. Online purchase info User statistics User comments 14
  • 15. Ubira: Rakuten O2O •We’re proceeding with O2O pjt named “Ubira”. •This combines a physical world and a cyber world. Collaborate w/ shop Check-in Coupon / Point Barcode scan Affiliate 15
  • 16. Natural Interface Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 16
  • 18. Kinect (former, CANESTA) They provided the prototype of new sensor shopping IF. 18
  • 19. Team Lab Mirror You can try on tons of clothes speedily and easily by iPhone or gesture. 参考) http://dev.team-lab.com/index.php?itemid=252 19
  • 20. New texture UI:「R-Rich-Browser」 : 」 Browser suitable for EC leveraging smartphone features • It utilizes functions of smartphone and generates purchase opportunity and user experience having fun. • By “charge slide” (our patent) and “double slide” operation, it can realize the usability not existing before in conventional browther. You can scroll screen If you hold finger on It executes the function mapped “charge slide” usually by finger for 1 sec, to the direction of finger slide By “charge slide”, you can put items onto your cart during browsing pages. 20
  • 21. RPad 21
  • 22. Transferring Experience •To pursue a futuristic application, we developed new prototypes such as Smart Shopping, Gesture Based Shopping, collaborating with Tsukuba University. Smart Shopping Gesture Based Shopping 22
  • 24. BigData Computing Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 24
  • 26. Kitsuregawa lab. Tokyo Univ. They are conducting research next I/F handling BigData all over the web. 26
  • 27. Tilt: FireFox addon It displays web pages structure in 3D view, utilizing WebGL. 27
  • 28. [BigViewer] handling very huge image •Realized high-speed access to big photos. Realized high- Big photo •Can apply for item search on huge catalogue by mobile. Can 30,000 5,500 かわいいケトル、ハーモニカ付♪ 家具のニシムラ Cattle ¥ 3,980 家具の 購入する メニュー 草津温泉湯めぐりマップ(高精細画像) ★奈良屋★ 180年の歴史を誇る… 奈良屋★ 180年 歴史を おすすめプランあります!!! プランあります おすすめプランあります!!! 詳細見る メニュー 28
  • 29. BigViewer:handling ultra-large image data : BIgViewer enables you to browse photo and magnify spot very freely and quickly. enlarge display 29
  • 30. Displaying Huge Sized Images How to handle huge images with mobile phone? Enlarging / Narrowing parts of huge image Description buy BigViewer 30
  • 31. Related technology: an actual case of Infoseek NewsMap Implemented new I/F browsing photo news. Infoseek News ⇒ Reduced hurdles to watch a lot of photos. ⇒ Increased user duration of stay NewsMap User can browse lots of photo news freely and quickly. 31
  • 32. BigData Surfing • RIT invented “BigData Surfing” application to realize browsing tons of items intuitively. • Prototypes were for Books, ICHIBA, and Travel. • It can handle hundreds of thousands to millions. 32
  • 33. BigData Surfing: You can watch all items on Rakuten Ichiba. How do you show all the data of Rakuten items? 33
  • 34. RPad for BigData •Actually, there is big data screen behind RPad. •Users can share big data screen among plural RPads. 34
  • 35. Summing up, Experiencing advent of new devices, we’re getting into big changes. RIT has developed prototypes and solutions. Let’s discuss it. PC/cell phone New devices Directions Physical Natural BigData 35