3. • Swissmic is a startup company focusing “Mobility by Apps”.
• based Lausanne, Switzerland, initially founded by two engineers from Swiss Federal
Institute of Technology (EPFL), November, 2011. After global integration, now it has one
patent office based Virginia, US and marketing strength started first-run campaign in
August, 2012, from Silicon Valley to radiate the whole world.
• Swissmic believes that the functionality of smartphones/tablets can be radically increased
with additional hardware, and develops products with a terminal-hardware interface.
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4. • The “Mobility by Apps” is a brand-new concept applied to portable hardware control,
mobile visualization, and intuitive intelligence interface. High-pace development on Apps
enables smart-phones and tablets market boomed recently, and releases users
geographically by wireless technology.
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5. • The photography product is one of the most steadily risen segments of U.S
economy. In FY 2011, U.S national spending on Photographic Equipment and
Supplies was $11.8 Billion.2 In a worldwide scale, shipment of digital camera
in 2012 will reach 117.30 million as forecasting. 3
• Source:
• 1.IDC - Press Release, (2012), retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS23543712
• 2. Based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.
• 3. Camera & Imaging Products Association (2012), retrieved from http://www.cipa.jp/english/pdf/PRESSRELASE201202091_e.pdf
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6. Demographic Summary 2011 2016 (forecast)
Population 18+ 236,531,431 245,593,644
Households 117,457,661 121,712,803
Median Household Income $50,227 $57,536
Product/Consumer Behavior Expected Number of Adults/HHs Percent
HH owns laptop/notebook/tablet PC 36,984,325 31.5%
Own digital SLR camera 21,935,065 9.3%
Bought any camera accessory in last 12 months 100,736,921 42.6%
Bought memory card for camera in last 12 months 18,044,036 7.6%
Product/Consumer Behavior Average Amount Total
Photographic Equipment and Supplies $100.32 $11,783,352,552
Photographic Equipment $41.49 $4,873,318,355
• Sourch: based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a
nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.
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7. For field-study environment or power-limited
working condition, it’s impossible to bring
DSLR, tripod, laptop and electricity cable
elegantly to fulfill a simple time-lapse project.
PL.I Shutterix I is a smartphone controlled
shutter cable to completely control your
camera via your smartphone for time-lapse
photography. It replaces laptops which are
used today and provides significant cost and
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weight advantages for the user.
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10. Functionality
Tethered to laptop
Shutterix
Trigger Happy, $160k
Timelapse+, $160k
Trigger Trap, $80k
Intervalometer
Conventional systems
Manual cable Kickstarter systems
Size/weight
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11. • Mercy on your laptop!
• A customer-centric development process (We modified product’s functionality and
updated matched camera models by testimonies )
• The first entrant in mobility application industry, setting your smart-phone free in
very near future
• The first entrant in visualization field, enable portable electricity data by tablet and a
pretty small gadget.
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12. • Establish a operation group to supervise the manufacturing process of Shutterix I
and secure early backers.
• Sell directly online with a "free global shipping, always” promise.
• Establish an international distributors for market and sell products.
• Dig “mobility apps for enterprise” realm, keep an eye on collaboration opportunities
world-widely
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13. Swissmic SA derives revenues from 3 sources:
1. Direct sales online
2. Enterprise sales with photography community, exhibition/big events hosts,
lightweight-media and students union, etc.
3. Regional advisory or post-production service: we cooperate with local-based time-
lapse experts to provide on-site counseling for enterprise buyers
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14. The company’s Vision is to become the global leader in “Mobility by Apps” for smartphone users
and boomed tablet costumers.
We are seek to harvest the company within a 2-3 year time frame. The most likely scenario is that
we serve 1-2 strategic partners in each industrial funtion, namely, academy and research,
enterprises commercial, photography online community, etc.
With 3rd year sales of 10 mm (forecasting) and a profit of 7 mm, Swissmic SA would still be
positioned as a hidden gem with highest ROI and high-margin products, because we are market-
directed, demands-sensitive, tech-leading, and all in sum, promising.
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15. Benjamin Yujia Zhai - CEO
Master in Microengineering/Micro-Nano-systems with minor in Biomedical Technology at EPFL,
Switzerland. Founder of Inspiracle Engineering, an engineering firm in Switzerland.
Xinchang Liu - CTO
Master in Automation and Computer Science at Supélec, Paris.
Felisa Mengxi Ding – CMO
Master in Science PPM from Carnegie Mellon University, PA, U.S.
Sam Xiao Zhao & Hannah Shuyi Wang -- Patent Lawyers
US Patent office, VA, Master in Cornell Univ. and George Washington University, WA, U.S.
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