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MIS 4310-01 Programming Assignment #7 (100 points)
DUE: Friday, December 8th, 2017 by 11:59 PM
Use the code provided on Blackboard as your template. Fill in
your own code where prompted. When finished, upload to
Blackboard a file called “spurs.java”. Change the block
comment to include your own name.
Create a Java application that does the following:
1) Prints a list of the Spurs’ player names from this season with
FGM, FGA, FG%
2) Determines the maximum FGM and FGA that are NOT
LaMarcus Aldridge
3) Determines the corresponding players to the max FGM and
FGA
4) Prints the max FGM, FGA, and corresponding player names
Your output should match the output on the left. When
prompted to create an array with player names, use the names
shown. You do NOT need to enter the statistics, that code is
provided to you in the template.
Output: Player Names:
PLAYER
FGM
FGA
FG%
LaMarcus Aldridge
8.4
16.8
0.497
Rudy Gay
4.5
9.6
0.473
Pau Gasol
4.1
8.4
0.484
Danny Green
4
9.8
0.409
Kyle Anderson
3.6
6.9
0.515
Patty Mills
3.2
8.7
0.364
Manu Ginobili
3
7.3
0.41
Dejounte Murray
2.9
7.1
0.41
Bryn Forbes
2.4
5.3
0.455
Brandon Paul
1.4
2.7
0.5
Joffrey Lauvergne
1.4
3.8
0.382
Davis Bertans
0.9
2.2
0.424
Matt Costello
1
1
1
Darrun Hilliard
0.3
1.7
0.2
Derrick White
0
0.5
0
Running Head: MARKETING IMPLEMENTATION PLAN
MARKETING IMPLEMENTATION PLAN
4
Marketing Plan Phase 5
Advanced Principles of Marketing
Rasmussen College
Jeff Rover
12/16/17
Abstract
A marketing implementation plan dictates all the necessary
action with respective stakeholders and strategies aimed at
achieving the companies marketing objectives and goals.
Various suggested policies and measures are put into practice
and evaluated for any problems that may arise. The marketing
organization team work together in accordance with the
contingency plan available to ensure a smooth transition from
one activity to the other. Diverse mitigation measures are also
put in place to ensure efficient functioning of all marketing
entities.
Keywords: marketing, implementation, plan, contingency plan,
marketing organization
7 Months Marketing Implementation Plan
Strategy
Action
Procedure
Time
Evaluation method
Internet marketing
Setting up a sales website
Soliciting services from experienced web developers.
1 month
Assessment of daily visits to the site.
Social media marketing
Creating a Facebook page, Pinterest, and Reddit
A page will be opened by the company’s ICT personnel
1 day
Looking at the number of likes, comments, and shares as well as
client messages
Search engine optimization
(SEO)
Publishing articles describing our brands with high-density
keywords
Use of internet browsers especially google and yahoo.
2 months
Observing frequent internet searches and customer surveys
based on how they came to know about our products.
Visual marketing
Use of infographics
The company ICT team will create infographics for various
company products
1 month
Infographics will be subject to frequent updates as per the
changes in product complexity.
Media attention
TV and Radio contract
The products will be advertised on televisions and radios to get
customer attention
5 months
Monitoring levels of customer increase daily and frequency of
advertisement in respective media houses.
Target marketing
Reaching out to customers and brand awareness
The company will pay visits to customers in an attempt to
enlighten them on the advantages of products.
7 months
Observing the customers interests and purchase patterns as well
as attendance at promotional events.
Direct mail campaign
Creating fliers and banners.
The information and awareness team will create informative
banners based on each product. The banners will be distributed
to respective customers.
3 months
Various customers will be conducted for interviews and the data
obtained will be used to make necessary adjustments.
Marketing Organization
It is made up of a team of specialists who play various roles in
the effective implementation of the marketing strategies.
Marketing organization team encompasses the entire sales
department.
The Marketing Team and Their Roles
Team
Responsibilities
Creative and information technology
Web design
Publishing various marketing documents such as sales reports.
Dissemination of information.eg by creating brochures, banners,
and flyers.
Online media management is, e.g., attending to Facebook pages
and updating the marketing website.
Offer online technical support primarily to customers who do
online shopping.
Avail all marketing message dissemination requirements.
Public relations
Hold non-paid forms of advertisement
Production and submission of customer press releases.
They act as media spokesperson for the company by conducting
marketing interviews with the media
Market researchers
They Find out critical information about the target customers.
They Identify potential competitors.
They Avail analyzed statistical data for appropriate
adjustments.
Marketing manager (each for a particular product)
They Organize the entire market implementation process.
The marketing manager oversees the marketing action process.
The Report to the executive stakeholders of the company about
the progress of the program.
Human resource
Advertisement of available vacancies.
Assessment of the available staff for compliance with the
implementation program
Identification of employment gaps within the marketing
department
They Motivate employees in the marketing team.
Finance
Provides financial support to the marketing team to ensure the
smooth running of the activities.
They Monitor the economic output as per the strategies
implemented.
They Avail necessary equipment required. This includes
procuring essential means of transport and means of payment
for various outsourced services.
They Account for marketing strategy expenditure and allocation
of funds by the complexity of the action.
Contingency Plan
It is a plan undertaken to account for possible circumstances
that may pose some serious problems to the action plan
(Christensen, C. M., Raynor, M. E., & McDonald, R. (2015).
The program aims at preparing organizations for any risks and
difficulties in implementing a given strategy. The program also
serves as a response reference in preparing the company for any
emergency issues.
Contingency Plan with Possible Risks and Mitigation Measures
Risk Scenario
Impact
Contingency strategy /mitigation
Brand rejection
Loss of customers
Loss of invested funds
By Rebranding the product.
Exploring the market beyond boundaries to identify a market
niche for the product.
Creating awareness on benefits of the product in the entire
community.
High product demand
Supply shortage
Excess supply of old products
Increase production rate
Create awareness of alternative products from the company
Market cannibalism
Reduction in overall sales of existing products related to a
rebranded product.
Reduction in sales volume and market share of other products.
Premature end of parent products from which rebranded
products are made.
The shift in consumer habits. Some may start consuming the
introduced product, and some may opt out from consuming the
company’s products
Withholding the new brand; ensures that the parent product
sales out before the introduction of the new product into the
market.
Market cannibalism can be used positively by introducing a
product that will result in shift consumption of products from
competitors.
Market Supply shortage
Excess demand hence increased supply shortage in the long run
Outsource products
Increase the price of the product
Allocate more production capacity
High advertisement service charges
Low levels of product awareness
Reduction in sales output
Outsource alternative advertising platforms
Bankruptcy
Shortage of funds for holding various strategic activities and
implementation.
Failure of the entire marketing implementation program
Setting up an emergency kitty for various action plans as well
efficient management of funds during implementation to avoid
losses on additional activities.
Market exit
Loss of the entire funds invested in the marketing plan and
implementation program
Systematic, continuous improvement to avoid spending vast
amounts of funds
Poor marketing skills among the marketing implementation
team.
Loss of market recognition
Inadequate product awareness
Low product returns
Education of the marketing team in respective departments of
marketing.
Replacement of the unskilled staff and outsourcing where
necessary.
References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R.
(2015). Marketing: an introduction. Pearson Education.
Bickhoff, N., Hollensen, S., & Opresnik, M. (2014). Step 3:
Marketing Implementation—Executing the Marketing Plan.
In the Quintessence of Marketing (pp. 111-136). Springer Berlin
Heidelberg.
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015).
Disruptive innovation. Harvard Business Review, 93(12), 44-53.
Running head: Marketing Plan
1
MARKETING PLAN
4
Action Program, Financial Projections and Budget
Advanced Principles of Marketing
Jeff Rover
12/09/17
Action Program
Introduction
This section spells out the specific activities the company will
take part in so as to ensure that their products are promoted.
The action program states what will be done, when it will be
done, who will do it and how much that activity will cost. In
this case a trade show will be part of the company’s action
program. A trade show will give the company a chance to
achieve its exhibiting goals and to maximize the returns on
investment. The company needs to identify an event that will
reach the potential buyers who are also the target audience and
they should for a majority of the audiences. This information
can be obtained from the current customers by learning from
them about the events they attend, and additional information
can also be obtained from professional organizations and
colleagues in the industry.
Objectives of the trade show
A trade show targeting potential customers generally aims at
maximizing the returns on investment and achieving the
exhibiting goals. Some of the exhibiting goals for this trade
show are to secure publicity, generate leads, increase the
number of product sales, and to take the image and awareness
initiatives. It is all about making the public aware of the
existence of the company and its products and if possible to get
new customers being aware and preferring the company’s
products.
Planning for the trade show
The selected show will be attended by the target prospects that
will also from the majority of attendants. All the exhibits,
displays and awareness will be done by selected company
employees who have had vast experience in the company and
are aware of the company’s products therefore can explain it to
customers. The tradeshow marketing and sales initiatives that
will be used in the show include brochures, banners, booth
graphics, advertisements and sales representations. The selected
employees will have to come up with the exhibit designs and
graphics that attract people and instantly convey the brands
message. This will start from the image portrayed by the
exhibition stand starting from lighting, booth accessories, table
covers to the booth flooring.
A trade show marketing plan is important to ensure that the
show is effective at meeting its objectives. This may involve the
preshow marketing where one has to aggressively sell prospects
before they arrive, at show marketing which involve fully
engaging prospects during the show and post show marketing
which involves following up with prospects after the sales to
generate additional sales. Participants should try and reserve a
booth location in the exhibition hall and also confirm access to
electrical outlets and other facilities that may be need for the
display.
Cost of the tradeshow
It is important o calculate and come up with the costs of the
entire exhibition process. Some of the activities that would be
costly include travel arrangements for the staff, exhibition
booth, materials, and other supplies. For an effective exhibition
then the marketing collaterals such as the sales literature,
product sheets, business cards and promotional materials must
be budgeted for. Other facilities that will help promote sales
such as the audio visual rental equipments, sound systems and
mobile technology that also need to be rented. The budget
should also contain promotion items, literature special displays
and other marketing tools.
Financial Projections and Budgets
Sales Revenue Forecast
After a successful exhibition it is expected that the sales volume
increases in the month by approximately a unit equal to the
number of prospects who attended the show.
Expense forecast
The marketing cost that will be incurred during the exhibition
will form part of the expenses that shall result from the plan.
Promotions for the products should not go beyond the amount
we can recover during the show basing on our intended
audience. Cost for the materials and supplies should not exceed
half the company’s profit in the last month.
Break Even Analysis
There is need of coming up with a strategy that will ensure that
the promotions and marketing expenses come back to the
company but not inform of profits. Such strategies include
selling of some of the products alongside the promotions and
ensuring that there is enough effort at attracting as many
customers as possible before and immediately after the show.
References
Alkaraan, F. and Northcott, D. (2006). Strategic Capital
Investment Decision-Making: A Role for Emergent Analysis
Tools? A Study of Practice in Large UK Manufacturing
Companies, British Accounting Review, vol. 38, pp. 149-173.
Dekker, H. (2003) ‘Value Chain Analysis in Interfirm
Relationships’; A Field Study, Journal of Management
Accounting Research, vol. 14, pp. 1-23
Kottler, P., & Keller, K. L. (2003). Marketing management.
Analyse, Planung, Umsetzung und.
Running head: ABSORPTION COSTING AND VARIABLE
COSTING
ABSORPTION COSTING AND VARIABLE COSTING
Fixed and Variable Costs
Accounting for Business Managers
Jeff Rover
Rasmussen College
12/2/17
Introduction
An import function of any manufacturing company is
determining the cost of sold goods. The determination is vital
for the company to employ effective pricing, manufacturing
decisions, and marketing decisions. In the current economic
market, firms have to consider decisions whether to outsource
manufacturing or make the products in-house or combine the
two to be able to bring the product to the market at the right
time, quality and price. As much as there are several variables
that affect decision making, the ability to monitor and calculate
cost regarding production is the most important step during the
process (Gong, 2007). The most commonly used accounting
methods of cost are absorption costing and variable costing.
Definition Of absorption Costing and Variable Costing
According to Mangena (2010), in the absorption costing
method, all the costs which are associated with the final
products are included the goods sold costs. This includes all the
mixed costs like expenses, variable costs and fixed costs that
are either indirectly or directly related to the products
manufacture such as direct materials, direct labor, sales variable
costs, fixed costs of selling, fixed costs of manufacturing and
variable costs of manufacturing.
In the variable costing method, only the product variable costs
are included in the calculation of the costs of the sold goods to
determine the margin contribution which is not the same as the
gross margin that is determined by absorption costing. This
normally involves direct costs, a variable portion of the
overhead of manufacturing and direct labor (Banker et al.,
2010). The fixed costs of manufacturing are not treated as a cost
of products in variable costing. The fixed costs of
manufacturing are rather treated as period costs and like
administrative and selling expenses. They are charged wholly
with revenue in every period.
Effects of Absorption Costing and Variable Costing on
Production
Absorption costing has got both positive and negative effects on
production. Absorption costing affects the company’s
production positively when it is not selling its manufactured
products during the period of accounting as the company may
have finished inventory goods and since it assigns each unit an
amount for expenses that are fixed. Every product that is in
inventory has a value which involves the fixed overhead part.
The company does not reveal the expense until the items in the
inventory are sold. This improves profits in the particular
period. This is one positive effect of absorption costing on the
company. However, absorption costing also has negative
effects on the production (Myers, 2009). At some accounting
periods, absorption costing makes the profit levels of the
company look better than they are actually. This comes as a
result of the fixed costs that are not subtracted from the revenue
unless every product that is manufactured by the company is
sold. This leads to profit and loss statements skewing and
misleads the management of the company, investors and
potential investors.
The positive effect of variable costing on production is that the
company gets a clear picture of the actual costs of increment
associated with every product that the company manufactures.
The company is able to get financial records that are accurate
and an actual representation of what goes into the production
costs. The company enjoys a report of costs which is a
representative of the inputs of the products. However, variable
costing also has a negative effect on production since ignoring
the fixed costs of manufacturing; the variable costs undertake
the overall costs of the products (Alkaraan et al., 2006). This
can be explained by the fact that even if the costs that are
included in the overhead don’t contribute directly to product
creation, they have a residual effect on production that drives
the production cost.
Company Example
The company to study its system of costing is Apple Plc. This is
a confectionary company that is involved in the production of
chews, sweets and candy bars. The company currently uses the
absorption cost method with the cost structure shown below.
The company assigns both variable and fixed costs to the
products and uses criteria that are based on a volume such as
machine hours and labor hours to assign the expenses of a
company to the individual products (Bhimani et al., 2008). The
allocation of full costs to their products is however against the
stance of researchers that says that variable costs are important
factors in making decisions regarding products and therefore
might not give accurate data about the costs of products. Also,
the absorption costing does not measure effectively the
resources cost that is used in the production of products since
the resources demand in production are not equivalent to the
units amount produced and sold. The outcome of Apple Plc.
from using absorption method of costing is over-costing of the
big volume products and under-cost of the small volume
products. This is the scenario in Apple Plc. currently. Even
though there is a commonality in other aspects of the process of
production of the three products it manufactures, every product
finally goes into a phase that is peculiar to it. The products,
therefore, may have varied methods of cooking, packing and
mixing and manpower and labor needs. In additional aspects of
the material needed for production like flavors quantity and
type differ and every product is produced in different quantities
(Dekker, 2003). This leads to wrong product pricing due to a
system of costing which is not an actual representative of the
demand for each product.
Examples
For a company that uses the following structure of costing
The produced units number
5000
The variable costs for every unit
Direct labor $3
Direct materials $2
Variable of overhead of manufacturing $2
Variable administrative and selling expenses $3
The fixed costs annually
The manufacturing fixed overhead
$30,000
Fixed administrative and selling expenses
$10000
Example 2: Computing the product cost per unit with the
absorption method of costing
Direct labor $4
Direct material $2
Variable overhead of manufacturing $1
Total variable cost of productionfixed overhead of
manufacturing $7
Fixed overheard of manufacturing $5
Product cost of unit $12
Under the method of absorption, all the fixed, variable and
production costs are included in the determination of the
product unit cost. Therefore if the company sells one unit
product, it means $7 will be subtracted from the gods sold costs
and the units not sold will be carried within the inventory sheet
account at $7 only (Mangena, 2010). This can make the profit
levels of the company look better than they are actually as a
result of the fixed costs that are not subtracted from the revenue
unless every product that is manufactured by the company is
sold.
Example 3: Calculating the cost per unit product using the
method of variable costing
Direct labor $2
Direct materials $4
Variable overhead of manufacturing
$1
Product unit cost $7
Under the method of variable costing, all the variable
production costs are included the in the costs of the product.
Therefore if the company sells one unit product, $7 will be
subtracted from the goods sold costs and the units that are
unsold will be carried on the inventory sheet at $7. The
company will get a clear picture of the actual costs of increment
associated with every product that it manufactures (Myers,
2009).
References
Alkaraan, F. and Northcott, D. (2006). Strategic Capital
Investment Decision-Making: A Role for Emergent Analysis
Tools? A Study of Practice in Large UK Manufacturing
Companies, British Accounting Review, vol. 38, pp. 149-173.
Banker, D. and Johnston, H. (n.d.). Strategic Management
Accounting and Control. Available at
http://astro.temple.edu/~banker/Accounting/StrategicManageme
ntAccountingHandbookChapter.pdf (accessed 5 April, 2010).
Bhimani, A., Horngren, C., Srikant, D. and Foster, G. (2008).
Managemant and Cost Accounting, 4th edition, Prentice Hall.
Dekker, H. (2003) ‘Value Chain Analysis in Interfirm
Relationships’; A Field Study, Journal of Management
Accounting Research, vol. 14, pp. 1-23
Gong, L. (2007). Study on the Methods and Applications of
Strategic Management Accounting. International Journal of
Business and Management, vol. 2, no. 5, pp. 189-192. Available
at
http://www.ccsenet.org/journal/index.php/ijbm/article/viewFile/
2081/1961 accessed 8 April, 2010.
Mangena, M. (2010). Strategic Accounting Lecture notes,
University of Bradford, School of Management.
Myers, J. (2009). Traditional vs Activity Based Product Costing
Methods: A Field Study In Defence Electonics Manufacturing
Company. ASBSS Annual Conference.
MARKETING PLAN 4
Situation Analysis
Advanced Principles of Marketing
Jeff Rover
Rasmussen College
11/23/17
SITUATION ANALYSIS
This is an analysis of the market condition in which Edual
Enterprise is operating in. It will assess the condition of the
market, trends, competitors, SWOT analysis of its products and
a review of the products in terms of its features and its benefit
to the consumers (Keith, Wentler & Taylor, 1983)
Target Market
Since Edual Enterprise is a technological company whose
main goal is to provide high quality electrical appliances to its
consumers, their target market is all the individuals who use
electrical appliances in their homes and also at work places. It
targets both the local and international consumers. The reason
for targeting the locals is because there is a high need by the
locals to stay connected in the internet.
The company has targeted the United States and other
countries in the world. This is because most of the customers
found in this region are interested in purchasing high quality
products which are only found at Edual Enterprise.
Market Need
There is a growing need in the market for technological
gadgets and components since everyone is shifting to the digital
world. Most of the people own computers, laptops, phones and
their components, however the demand in the market has not
been met.
The unmet need that the company’s product and services
aim at satisfying is the growing need for a follow up of the
products’ performance and usage once they have been delivered
to the consumer. The company aims at providing technical
support to the customer after they have purchased their products
and services. After sales services is a growing need.
Market trends and growth
It has been identified there is a trend for customers
purchasing the upgraded versions of the products that they
purchase. After using a product for a long time, consumers are
seeking to get new products with better user interface and
technology. The company aims at capitalizing on this by
ensuring they provide these products whenever the customers
seeks to find them.
Marketing has shifted to the internet. Most of the
companies are using platforms such as Facebook, twitter and
use of influential persons to sell their products. Therefore,
Edual Enterprise plans on creating a social media page where
they advertise and sell their products. A website will be created
where customers will be visiting and checking on the new
products and services from Edual. The market has grown
tremendously with the demand for technological components
such as computers and internet related products because more
and more people are becoming aware of the importance of
internet and technology.
SWOT analysis
SWOT looks at the product in terms of its Strength, Weakness,
Opportunity and Threat (Westbrook, 1997).
The strength for our products is that they are of high quality and
their durability is assured. Also our warranty is longer
compared to those of our competitors. Our weakness will be
selling the product at break-even price when introducing it to
new customers.
Opportunity that will take advantages of is online and social
media marketing so as to reach as many customers as possible.
The threats is our competitors who will react when we introduce
our product.
Competitive Review
Our main competitors are the technological companies within
our jurisdiction. They are on a high position since they have
been in the market for a longer time. Their main strategies are
investing a lot of resources and time in marketing and product
sensitization.
Product Review
The main features in our product is that they are of high quality,
have a longer warranty and their prices are competitive with
similar products in the market. The customers who purchases
these products will benefit from a longer warranty, assured
quality and they will save money and still obtain high quality
products.
Reference
Hill, T., & Westbrook, R. (1997). SWOT analysis: it's time for a
product recall. Long range planning, 30(1), 46-52.
Brown, T. J., & Dacin, P. A. (1997). The company and the
product: Corporate associations and consumer product
responses. The Journal of Marketing, 68-84.
Keith, L. H., Crummett, W., Deegan, J., Libby, R. A., Taylor, J.
K., & Wentler, G. (1983). Principles of environmental
analysis. Anal. Chem, 55(14), 2210-2218.
Running head: MARKETING PLAN 1
MARKETING PLAN 4
Marketing Plan
Advanced Principles of Marketing
11/18/17
Executive Summary
Edual enterprises was established in the year 2008 in San
Francisco with the motto “all electrical you may need” which is
a highly recognized electrical company that boasts a wide
selection of high quality electrical appliances. Edual has
accomplished a large local market share over the 9 years it has
been in business and is determined to showcase its fundamentals
to the world (Jain & Haley, 2009).
Edual enterprises offer all electrical items to its consumers
across the globe and it offers all electrical products and services
to the residents of America and beyond. This company focuses
on providing the best quality products and services that stands
out among their competitors and is slowly becoming globally
famous by opening branches in different locations (Westwood,
2010).
This company provides all electrical items and services to the
locals since there is great need for people to stay connected to
the digital services across their homes and places of work. The
great demand makes these products and services to be on
demand in the market. It was introduced in good time to cater
for the needs of the people electrically owing to the great
competition for quality by its competitors. The locals therefore
have an inclination for electric services and products which
have been approved by the standards of the United States (Jain
& Haley, 2009).
The company has proper management to eliminate any threats
and weaknesses owing to the SWOT analysis that is always
conducted. Increment in brand has also been observed as well as
segmentation which has been witnessed due to an improved
human capital and production process. The goals of this
company are to increase product and production quality as well
as sales. It is therefore deemed that the financial goals of Edual
company is that due to advanced production and product
quality, it will improve sales from $21 million to around $28
million in the year 2020 (Westwood, 2010).
References
Jain, S. C., & Haley, G. T. (2009). Marketing planning and
strategy. Cincinnati South-Western Publishing Company 1985..
Westwood, J. (2010). How to write a marketing plan (Vol. 36).
Kogan Page Publishers.
/*
* First Last
* MIS 4310 Fall 2017
* Programming Assignment 7
*
*/
public class spurs_template {
public static void main(String[] args) {
/*
* Declares and intializes a 2D array that contains
total
* {FGM, FGA, FG%} for each Spurs player in 2017-
2018.
*
* Definitions:
* Field Goals Made per game (FGM)
* Field Goals Attempted per game (FGA)
* Field Goals Percentage per game (FG%)
*
* DO NOT ALTER THE DATA.
* Source:
http://www.espn.com/nba/team/stats/_/name/sa
*/
double stats[][] = {
{8.4, 16.8, 0.497},
{4.5, 9.6, 0.473},
{4.1, 8.4, 0.484},
{4, 9.8, 0.409},
{3.6, 6.9, 0.515},
{3.2, 8.7, 0.364},
{3, 7.3, 0.41},
{2.9, 7.1, 0.41},
{2.4, 5.3, 0.455},
{1.4, 2.7, 0.5},
{1.4, 3.8, 0.382},
{0.9, 2.2, 0.424},
{1, 1, 1},
{0.3, 1.7, 0.2},
{0, 0.5, 0}
}; // end array of stats
/*
* Declare and initialize a String array that holds the
player names
* using the names listed on the instructions. Don't
change the order!
*/
// Your code here
/*
* Using a nested for loop, print the player names
with stats.
* Example output:
* LaMarcus Aldridge: 8.4 16.8 0.497
* Rudy Gay: 4.5 9.6 0.473
* .... and so on.
* Make sure the stats are on one line per player.
*/
// Your code here
/*
* Using a *single* for loop, determine
* 1) Which player that is NOT Aldridge
* had the highest FGM and FGA
* 2) The value of the highest FGM and FGA
*
* Hint:
* What is the column index for FGM?
* What is the column index for FGA?
* Use the variables declared.
*/
double maxFGM = 0;
double maxFGA = 0;
int maxFGMindex = 0;
int maxFGAindex = 0;
// Your code here
System.out.println("------------------");
/*
* Finally, print the results.
* Print the max FGM and the corresponding player.
* Print the max FGA and the corresponding player.
*
* Check the instructions for the output style.
*/
// Your code here
}
}

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  • 1. MIS 4310-01 Programming Assignment #7 (100 points) DUE: Friday, December 8th, 2017 by 11:59 PM Use the code provided on Blackboard as your template. Fill in your own code where prompted. When finished, upload to Blackboard a file called “spurs.java”. Change the block comment to include your own name. Create a Java application that does the following: 1) Prints a list of the Spurs’ player names from this season with FGM, FGA, FG% 2) Determines the maximum FGM and FGA that are NOT LaMarcus Aldridge 3) Determines the corresponding players to the max FGM and FGA 4) Prints the max FGM, FGA, and corresponding player names Your output should match the output on the left. When prompted to create an array with player names, use the names shown. You do NOT need to enter the statistics, that code is provided to you in the template. Output: Player Names: PLAYER FGM FGA FG% LaMarcus Aldridge 8.4 16.8 0.497 Rudy Gay 4.5 9.6 0.473 Pau Gasol
  • 2. 4.1 8.4 0.484 Danny Green 4 9.8 0.409 Kyle Anderson 3.6 6.9 0.515 Patty Mills 3.2 8.7 0.364 Manu Ginobili 3 7.3 0.41 Dejounte Murray 2.9 7.1 0.41 Bryn Forbes 2.4 5.3 0.455 Brandon Paul 1.4 2.7 0.5 Joffrey Lauvergne 1.4 3.8 0.382 Davis Bertans
  • 3. 0.9 2.2 0.424 Matt Costello 1 1 1 Darrun Hilliard 0.3 1.7 0.2 Derrick White 0 0.5 0 Running Head: MARKETING IMPLEMENTATION PLAN MARKETING IMPLEMENTATION PLAN 4 Marketing Plan Phase 5 Advanced Principles of Marketing Rasmussen College Jeff Rover 12/16/17
  • 4. Abstract A marketing implementation plan dictates all the necessary action with respective stakeholders and strategies aimed at achieving the companies marketing objectives and goals. Various suggested policies and measures are put into practice and evaluated for any problems that may arise. The marketing organization team work together in accordance with the contingency plan available to ensure a smooth transition from one activity to the other. Diverse mitigation measures are also put in place to ensure efficient functioning of all marketing entities. Keywords: marketing, implementation, plan, contingency plan, marketing organization 7 Months Marketing Implementation Plan Strategy Action Procedure Time Evaluation method Internet marketing Setting up a sales website Soliciting services from experienced web developers. 1 month Assessment of daily visits to the site. Social media marketing Creating a Facebook page, Pinterest, and Reddit A page will be opened by the company’s ICT personnel 1 day Looking at the number of likes, comments, and shares as well as client messages Search engine optimization
  • 5. (SEO) Publishing articles describing our brands with high-density keywords Use of internet browsers especially google and yahoo. 2 months Observing frequent internet searches and customer surveys based on how they came to know about our products. Visual marketing Use of infographics The company ICT team will create infographics for various company products 1 month Infographics will be subject to frequent updates as per the changes in product complexity. Media attention TV and Radio contract The products will be advertised on televisions and radios to get customer attention 5 months Monitoring levels of customer increase daily and frequency of advertisement in respective media houses. Target marketing Reaching out to customers and brand awareness The company will pay visits to customers in an attempt to enlighten them on the advantages of products. 7 months Observing the customers interests and purchase patterns as well as attendance at promotional events. Direct mail campaign Creating fliers and banners. The information and awareness team will create informative banners based on each product. The banners will be distributed to respective customers. 3 months Various customers will be conducted for interviews and the data obtained will be used to make necessary adjustments.
  • 6. Marketing Organization It is made up of a team of specialists who play various roles in the effective implementation of the marketing strategies. Marketing organization team encompasses the entire sales department. The Marketing Team and Their Roles Team Responsibilities Creative and information technology Web design Publishing various marketing documents such as sales reports. Dissemination of information.eg by creating brochures, banners, and flyers. Online media management is, e.g., attending to Facebook pages and updating the marketing website. Offer online technical support primarily to customers who do online shopping. Avail all marketing message dissemination requirements. Public relations Hold non-paid forms of advertisement Production and submission of customer press releases. They act as media spokesperson for the company by conducting marketing interviews with the media Market researchers They Find out critical information about the target customers. They Identify potential competitors. They Avail analyzed statistical data for appropriate adjustments. Marketing manager (each for a particular product)
  • 7. They Organize the entire market implementation process. The marketing manager oversees the marketing action process. The Report to the executive stakeholders of the company about the progress of the program. Human resource Advertisement of available vacancies. Assessment of the available staff for compliance with the implementation program Identification of employment gaps within the marketing department They Motivate employees in the marketing team. Finance Provides financial support to the marketing team to ensure the smooth running of the activities. They Monitor the economic output as per the strategies implemented. They Avail necessary equipment required. This includes procuring essential means of transport and means of payment for various outsourced services. They Account for marketing strategy expenditure and allocation of funds by the complexity of the action. Contingency Plan It is a plan undertaken to account for possible circumstances that may pose some serious problems to the action plan (Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). The program aims at preparing organizations for any risks and difficulties in implementing a given strategy. The program also serves as a response reference in preparing the company for any
  • 8. emergency issues. Contingency Plan with Possible Risks and Mitigation Measures Risk Scenario Impact Contingency strategy /mitigation Brand rejection Loss of customers Loss of invested funds By Rebranding the product. Exploring the market beyond boundaries to identify a market niche for the product. Creating awareness on benefits of the product in the entire community. High product demand Supply shortage Excess supply of old products Increase production rate Create awareness of alternative products from the company Market cannibalism Reduction in overall sales of existing products related to a rebranded product. Reduction in sales volume and market share of other products. Premature end of parent products from which rebranded products are made. The shift in consumer habits. Some may start consuming the introduced product, and some may opt out from consuming the company’s products Withholding the new brand; ensures that the parent product sales out before the introduction of the new product into the market. Market cannibalism can be used positively by introducing a product that will result in shift consumption of products from competitors. Market Supply shortage
  • 9. Excess demand hence increased supply shortage in the long run Outsource products Increase the price of the product Allocate more production capacity High advertisement service charges Low levels of product awareness Reduction in sales output Outsource alternative advertising platforms Bankruptcy Shortage of funds for holding various strategic activities and implementation. Failure of the entire marketing implementation program Setting up an emergency kitty for various action plans as well efficient management of funds during implementation to avoid losses on additional activities. Market exit Loss of the entire funds invested in the marketing plan and implementation program Systematic, continuous improvement to avoid spending vast amounts of funds Poor marketing skills among the marketing implementation team. Loss of market recognition Inadequate product awareness Low product returns Education of the marketing team in respective departments of marketing. Replacement of the unskilled staff and outsourcing where necessary. References
  • 10. Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education. Bickhoff, N., Hollensen, S., & Opresnik, M. (2014). Step 3: Marketing Implementation—Executing the Marketing Plan. In the Quintessence of Marketing (pp. 111-136). Springer Berlin Heidelberg. Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). Disruptive innovation. Harvard Business Review, 93(12), 44-53. Running head: Marketing Plan 1 MARKETING PLAN 4 Action Program, Financial Projections and Budget Advanced Principles of Marketing Jeff Rover 12/09/17 Action Program Introduction This section spells out the specific activities the company will take part in so as to ensure that their products are promoted. The action program states what will be done, when it will be done, who will do it and how much that activity will cost. In this case a trade show will be part of the company’s action program. A trade show will give the company a chance to achieve its exhibiting goals and to maximize the returns on investment. The company needs to identify an event that will reach the potential buyers who are also the target audience and they should for a majority of the audiences. This information can be obtained from the current customers by learning from them about the events they attend, and additional information
  • 11. can also be obtained from professional organizations and colleagues in the industry. Objectives of the trade show A trade show targeting potential customers generally aims at maximizing the returns on investment and achieving the exhibiting goals. Some of the exhibiting goals for this trade show are to secure publicity, generate leads, increase the number of product sales, and to take the image and awareness initiatives. It is all about making the public aware of the existence of the company and its products and if possible to get new customers being aware and preferring the company’s products. Planning for the trade show The selected show will be attended by the target prospects that will also from the majority of attendants. All the exhibits, displays and awareness will be done by selected company employees who have had vast experience in the company and are aware of the company’s products therefore can explain it to customers. The tradeshow marketing and sales initiatives that will be used in the show include brochures, banners, booth graphics, advertisements and sales representations. The selected employees will have to come up with the exhibit designs and graphics that attract people and instantly convey the brands message. This will start from the image portrayed by the exhibition stand starting from lighting, booth accessories, table covers to the booth flooring. A trade show marketing plan is important to ensure that the show is effective at meeting its objectives. This may involve the preshow marketing where one has to aggressively sell prospects before they arrive, at show marketing which involve fully engaging prospects during the show and post show marketing which involves following up with prospects after the sales to generate additional sales. Participants should try and reserve a
  • 12. booth location in the exhibition hall and also confirm access to electrical outlets and other facilities that may be need for the display. Cost of the tradeshow It is important o calculate and come up with the costs of the entire exhibition process. Some of the activities that would be costly include travel arrangements for the staff, exhibition booth, materials, and other supplies. For an effective exhibition then the marketing collaterals such as the sales literature, product sheets, business cards and promotional materials must be budgeted for. Other facilities that will help promote sales such as the audio visual rental equipments, sound systems and mobile technology that also need to be rented. The budget should also contain promotion items, literature special displays and other marketing tools. Financial Projections and Budgets Sales Revenue Forecast After a successful exhibition it is expected that the sales volume increases in the month by approximately a unit equal to the number of prospects who attended the show. Expense forecast The marketing cost that will be incurred during the exhibition will form part of the expenses that shall result from the plan. Promotions for the products should not go beyond the amount we can recover during the show basing on our intended audience. Cost for the materials and supplies should not exceed half the company’s profit in the last month. Break Even Analysis There is need of coming up with a strategy that will ensure that the promotions and marketing expenses come back to the company but not inform of profits. Such strategies include selling of some of the products alongside the promotions and
  • 13. ensuring that there is enough effort at attracting as many customers as possible before and immediately after the show. References Alkaraan, F. and Northcott, D. (2006). Strategic Capital Investment Decision-Making: A Role for Emergent Analysis Tools? A Study of Practice in Large UK Manufacturing Companies, British Accounting Review, vol. 38, pp. 149-173. Dekker, H. (2003) ‘Value Chain Analysis in Interfirm Relationships’; A Field Study, Journal of Management Accounting Research, vol. 14, pp. 1-23 Kottler, P., & Keller, K. L. (2003). Marketing management. Analyse, Planung, Umsetzung und. Running head: ABSORPTION COSTING AND VARIABLE COSTING ABSORPTION COSTING AND VARIABLE COSTING Fixed and Variable Costs Accounting for Business Managers Jeff Rover Rasmussen College 12/2/17 Introduction An import function of any manufacturing company is determining the cost of sold goods. The determination is vital for the company to employ effective pricing, manufacturing decisions, and marketing decisions. In the current economic market, firms have to consider decisions whether to outsource
  • 14. manufacturing or make the products in-house or combine the two to be able to bring the product to the market at the right time, quality and price. As much as there are several variables that affect decision making, the ability to monitor and calculate cost regarding production is the most important step during the process (Gong, 2007). The most commonly used accounting methods of cost are absorption costing and variable costing. Definition Of absorption Costing and Variable Costing According to Mangena (2010), in the absorption costing method, all the costs which are associated with the final products are included the goods sold costs. This includes all the mixed costs like expenses, variable costs and fixed costs that are either indirectly or directly related to the products manufacture such as direct materials, direct labor, sales variable costs, fixed costs of selling, fixed costs of manufacturing and variable costs of manufacturing. In the variable costing method, only the product variable costs are included in the calculation of the costs of the sold goods to determine the margin contribution which is not the same as the gross margin that is determined by absorption costing. This normally involves direct costs, a variable portion of the overhead of manufacturing and direct labor (Banker et al., 2010). The fixed costs of manufacturing are not treated as a cost of products in variable costing. The fixed costs of manufacturing are rather treated as period costs and like administrative and selling expenses. They are charged wholly with revenue in every period. Effects of Absorption Costing and Variable Costing on Production Absorption costing has got both positive and negative effects on production. Absorption costing affects the company’s production positively when it is not selling its manufactured products during the period of accounting as the company may have finished inventory goods and since it assigns each unit an amount for expenses that are fixed. Every product that is in inventory has a value which involves the fixed overhead part.
  • 15. The company does not reveal the expense until the items in the inventory are sold. This improves profits in the particular period. This is one positive effect of absorption costing on the company. However, absorption costing also has negative effects on the production (Myers, 2009). At some accounting periods, absorption costing makes the profit levels of the company look better than they are actually. This comes as a result of the fixed costs that are not subtracted from the revenue unless every product that is manufactured by the company is sold. This leads to profit and loss statements skewing and misleads the management of the company, investors and potential investors. The positive effect of variable costing on production is that the company gets a clear picture of the actual costs of increment associated with every product that the company manufactures. The company is able to get financial records that are accurate and an actual representation of what goes into the production costs. The company enjoys a report of costs which is a representative of the inputs of the products. However, variable costing also has a negative effect on production since ignoring the fixed costs of manufacturing; the variable costs undertake the overall costs of the products (Alkaraan et al., 2006). This can be explained by the fact that even if the costs that are included in the overhead don’t contribute directly to product creation, they have a residual effect on production that drives the production cost. Company Example The company to study its system of costing is Apple Plc. This is a confectionary company that is involved in the production of chews, sweets and candy bars. The company currently uses the absorption cost method with the cost structure shown below. The company assigns both variable and fixed costs to the products and uses criteria that are based on a volume such as machine hours and labor hours to assign the expenses of a company to the individual products (Bhimani et al., 2008). The
  • 16. allocation of full costs to their products is however against the stance of researchers that says that variable costs are important factors in making decisions regarding products and therefore might not give accurate data about the costs of products. Also, the absorption costing does not measure effectively the resources cost that is used in the production of products since the resources demand in production are not equivalent to the units amount produced and sold. The outcome of Apple Plc. from using absorption method of costing is over-costing of the big volume products and under-cost of the small volume products. This is the scenario in Apple Plc. currently. Even though there is a commonality in other aspects of the process of production of the three products it manufactures, every product finally goes into a phase that is peculiar to it. The products, therefore, may have varied methods of cooking, packing and mixing and manpower and labor needs. In additional aspects of the material needed for production like flavors quantity and type differ and every product is produced in different quantities (Dekker, 2003). This leads to wrong product pricing due to a system of costing which is not an actual representative of the demand for each product. Examples For a company that uses the following structure of costing The produced units number 5000 The variable costs for every unit Direct labor $3 Direct materials $2 Variable of overhead of manufacturing $2 Variable administrative and selling expenses $3 The fixed costs annually The manufacturing fixed overhead $30,000 Fixed administrative and selling expenses $10000 Example 2: Computing the product cost per unit with the
  • 17. absorption method of costing Direct labor $4 Direct material $2 Variable overhead of manufacturing $1 Total variable cost of productionfixed overhead of manufacturing $7 Fixed overheard of manufacturing $5 Product cost of unit $12 Under the method of absorption, all the fixed, variable and production costs are included in the determination of the product unit cost. Therefore if the company sells one unit product, it means $7 will be subtracted from the gods sold costs and the units not sold will be carried within the inventory sheet account at $7 only (Mangena, 2010). This can make the profit levels of the company look better than they are actually as a result of the fixed costs that are not subtracted from the revenue unless every product that is manufactured by the company is sold. Example 3: Calculating the cost per unit product using the method of variable costing Direct labor $2 Direct materials $4 Variable overhead of manufacturing $1 Product unit cost $7 Under the method of variable costing, all the variable production costs are included the in the costs of the product. Therefore if the company sells one unit product, $7 will be subtracted from the goods sold costs and the units that are unsold will be carried on the inventory sheet at $7. The company will get a clear picture of the actual costs of increment associated with every product that it manufactures (Myers, 2009).
  • 18. References Alkaraan, F. and Northcott, D. (2006). Strategic Capital Investment Decision-Making: A Role for Emergent Analysis Tools? A Study of Practice in Large UK Manufacturing Companies, British Accounting Review, vol. 38, pp. 149-173. Banker, D. and Johnston, H. (n.d.). Strategic Management Accounting and Control. Available at http://astro.temple.edu/~banker/Accounting/StrategicManageme ntAccountingHandbookChapter.pdf (accessed 5 April, 2010). Bhimani, A., Horngren, C., Srikant, D. and Foster, G. (2008). Managemant and Cost Accounting, 4th edition, Prentice Hall. Dekker, H. (2003) ‘Value Chain Analysis in Interfirm Relationships’; A Field Study, Journal of Management Accounting Research, vol. 14, pp. 1-23 Gong, L. (2007). Study on the Methods and Applications of Strategic Management Accounting. International Journal of Business and Management, vol. 2, no. 5, pp. 189-192. Available at http://www.ccsenet.org/journal/index.php/ijbm/article/viewFile/ 2081/1961 accessed 8 April, 2010. Mangena, M. (2010). Strategic Accounting Lecture notes, University of Bradford, School of Management. Myers, J. (2009). Traditional vs Activity Based Product Costing Methods: A Field Study In Defence Electonics Manufacturing Company. ASBSS Annual Conference. MARKETING PLAN 4
  • 19. Situation Analysis Advanced Principles of Marketing Jeff Rover Rasmussen College 11/23/17 SITUATION ANALYSIS This is an analysis of the market condition in which Edual Enterprise is operating in. It will assess the condition of the market, trends, competitors, SWOT analysis of its products and a review of the products in terms of its features and its benefit to the consumers (Keith, Wentler & Taylor, 1983) Target Market Since Edual Enterprise is a technological company whose main goal is to provide high quality electrical appliances to its consumers, their target market is all the individuals who use electrical appliances in their homes and also at work places. It targets both the local and international consumers. The reason for targeting the locals is because there is a high need by the locals to stay connected in the internet. The company has targeted the United States and other countries in the world. This is because most of the customers found in this region are interested in purchasing high quality products which are only found at Edual Enterprise. Market Need There is a growing need in the market for technological gadgets and components since everyone is shifting to the digital world. Most of the people own computers, laptops, phones and their components, however the demand in the market has not been met. The unmet need that the company’s product and services aim at satisfying is the growing need for a follow up of the
  • 20. products’ performance and usage once they have been delivered to the consumer. The company aims at providing technical support to the customer after they have purchased their products and services. After sales services is a growing need. Market trends and growth It has been identified there is a trend for customers purchasing the upgraded versions of the products that they purchase. After using a product for a long time, consumers are seeking to get new products with better user interface and technology. The company aims at capitalizing on this by ensuring they provide these products whenever the customers seeks to find them. Marketing has shifted to the internet. Most of the companies are using platforms such as Facebook, twitter and use of influential persons to sell their products. Therefore, Edual Enterprise plans on creating a social media page where they advertise and sell their products. A website will be created where customers will be visiting and checking on the new products and services from Edual. The market has grown tremendously with the demand for technological components such as computers and internet related products because more and more people are becoming aware of the importance of internet and technology. SWOT analysis SWOT looks at the product in terms of its Strength, Weakness, Opportunity and Threat (Westbrook, 1997). The strength for our products is that they are of high quality and their durability is assured. Also our warranty is longer compared to those of our competitors. Our weakness will be selling the product at break-even price when introducing it to new customers. Opportunity that will take advantages of is online and social media marketing so as to reach as many customers as possible. The threats is our competitors who will react when we introduce our product. Competitive Review
  • 21. Our main competitors are the technological companies within our jurisdiction. They are on a high position since they have been in the market for a longer time. Their main strategies are investing a lot of resources and time in marketing and product sensitization. Product Review The main features in our product is that they are of high quality, have a longer warranty and their prices are competitive with similar products in the market. The customers who purchases these products will benefit from a longer warranty, assured quality and they will save money and still obtain high quality products. Reference Hill, T., & Westbrook, R. (1997). SWOT analysis: it's time for a product recall. Long range planning, 30(1), 46-52. Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. The Journal of Marketing, 68-84. Keith, L. H., Crummett, W., Deegan, J., Libby, R. A., Taylor, J. K., & Wentler, G. (1983). Principles of environmental analysis. Anal. Chem, 55(14), 2210-2218. Running head: MARKETING PLAN 1 MARKETING PLAN 4 Marketing Plan Advanced Principles of Marketing 11/18/17
  • 22. Executive Summary Edual enterprises was established in the year 2008 in San Francisco with the motto “all electrical you may need” which is a highly recognized electrical company that boasts a wide selection of high quality electrical appliances. Edual has accomplished a large local market share over the 9 years it has been in business and is determined to showcase its fundamentals to the world (Jain & Haley, 2009). Edual enterprises offer all electrical items to its consumers across the globe and it offers all electrical products and services to the residents of America and beyond. This company focuses on providing the best quality products and services that stands out among their competitors and is slowly becoming globally famous by opening branches in different locations (Westwood, 2010). This company provides all electrical items and services to the locals since there is great need for people to stay connected to the digital services across their homes and places of work. The great demand makes these products and services to be on demand in the market. It was introduced in good time to cater for the needs of the people electrically owing to the great competition for quality by its competitors. The locals therefore have an inclination for electric services and products which have been approved by the standards of the United States (Jain & Haley, 2009). The company has proper management to eliminate any threats and weaknesses owing to the SWOT analysis that is always conducted. Increment in brand has also been observed as well as segmentation which has been witnessed due to an improved
  • 23. human capital and production process. The goals of this company are to increase product and production quality as well as sales. It is therefore deemed that the financial goals of Edual company is that due to advanced production and product quality, it will improve sales from $21 million to around $28 million in the year 2020 (Westwood, 2010). References Jain, S. C., & Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985.. Westwood, J. (2010). How to write a marketing plan (Vol. 36). Kogan Page Publishers. /* * First Last * MIS 4310 Fall 2017 * Programming Assignment 7
  • 24. * */ public class spurs_template { public static void main(String[] args) { /* * Declares and intializes a 2D array that contains total * {FGM, FGA, FG%} for each Spurs player in 2017- 2018. * * Definitions: * Field Goals Made per game (FGM) * Field Goals Attempted per game (FGA) * Field Goals Percentage per game (FG%) * * DO NOT ALTER THE DATA.
  • 25. * Source: http://www.espn.com/nba/team/stats/_/name/sa */ double stats[][] = { {8.4, 16.8, 0.497}, {4.5, 9.6, 0.473}, {4.1, 8.4, 0.484}, {4, 9.8, 0.409}, {3.6, 6.9, 0.515}, {3.2, 8.7, 0.364}, {3, 7.3, 0.41}, {2.9, 7.1, 0.41}, {2.4, 5.3, 0.455}, {1.4, 2.7, 0.5}, {1.4, 3.8, 0.382}, {0.9, 2.2, 0.424}, {1, 1, 1},
  • 26. {0.3, 1.7, 0.2}, {0, 0.5, 0} }; // end array of stats /* * Declare and initialize a String array that holds the player names * using the names listed on the instructions. Don't change the order! */ // Your code here /* * Using a nested for loop, print the player names with stats.
  • 27. * Example output: * LaMarcus Aldridge: 8.4 16.8 0.497 * Rudy Gay: 4.5 9.6 0.473 * .... and so on. * Make sure the stats are on one line per player. */ // Your code here /* * Using a *single* for loop, determine * 1) Which player that is NOT Aldridge * had the highest FGM and FGA * 2) The value of the highest FGM and FGA * * Hint:
  • 28. * What is the column index for FGM? * What is the column index for FGA? * Use the variables declared. */ double maxFGM = 0; double maxFGA = 0; int maxFGMindex = 0; int maxFGAindex = 0; // Your code here System.out.println("------------------"); /* * Finally, print the results.
  • 29. * Print the max FGM and the corresponding player. * Print the max FGA and the corresponding player. * * Check the instructions for the output style. */ // Your code here } }