I am writing about how does digital marketing works

1. BY -: Rajesh Sharma

2. Search engine optimization (SEO) is the
process of affecting the visibility of
a website or a web page
in a web search engine's
unpaid results—often referred to as
"natural", "organic", or "earned"
results. In general, the earlier (or
higher ranked on the search results
page), and more frequently a site
appears in the search results list, the
more visitors it will receive from the
search engine's users; these visitors
can then be converted into customers.

3.  Search engine marketing (SEM) is a
form of Internet marketing that
involves the promotion
of websites by increasing their
visibility in search engine results
pages (SERPs) primarily through
paid advertising. SEM may
incorporate search engine
optimization (SEO), which adjusts or
rewrites website content and site
architecture to achieve a higher
ranking in search engine results
pages to enhance pay per click (PPC)
listings.

4.  Email marketing is the act of
sending a commercial message,
typically to a group of people,
using email. In its broadest sense,
every email sent to a potential or
current customer could be
considered email marketing. It
usually involves using email to
send advertisements, request
business, or solicit sales or
donations, and is meant to
build loyalty, trust, or brand
awareness. Marketing emails can be
sent to a purchased lead list or a
current customer database.

5.  Viral marketing, viral advertising,
or marketing buzz are buzzwords referring
to marketing techniques that use pre-
existing social networking services and other
technologies to try to produce increases
in brand awareness or to achieve other
marketing objectives (such as product sales)
through self-replicating viral processes,
analogous to the spread
of viruses or computer viruses (cf. Internet
memes and memetics). It can be delivered
by word of mouth or enhanced by the network
effects of the Internet and mobile
networks.[1] Viral advertising is personal and,
while coming from an identified sponsor, it
does not mean businesses pay for its
distribution

6. A blog (a truncation of the
expression weblog) is a discussion or
informational website published on
the World Wide Web consisting of discrete,
often informal diary-style text entries
("posts"). Posts are typically displayed in
reverse chronological order, so that the most
recent post appears first, at the top of the web
page. Until 2009, blogs were usually the work
of a single individual,[citation needed] occasionally
of a small group, and often covered a single
subject or topic. In the 2010s, "multi-author
blogs" (MABs) have developed, with posts
written by large numbers of authors and
sometimes professionally edited. MABs
from newspapers, other media
outlets, universities, think tanks, advocacy
groups, and similar institutions account for
an increasing quantity of blog traffic.

7.  Microblogging is a broadcast
medium that exists in the form
of blogging. A microblog differs
from a traditional blog in that its
content is typically smaller in both
actual and aggregated file size.
Microblogs "allow users to
exchange small elements of content
such as short sentences, individual
images, or video links", which may
be the major reason for their
popularity.These small messages
are sometimes called microposts

8.  A podcast is an episodic series
of digital media files which a user
can set up so that new episodes are
automatically downloaded via web
syndication to the user's own local
computer or portable media player.
 The word arose as a portmanteau of
"iPod" (a brand of media player)
and "broadcast". Thus, the files
distributed are typically
in audio or video formats, but may
sometimes include other file
formats such as PDF or ePub.

9.  A social networking
service (also social networking
site, SNS or social media) is an
online platform that is used by
people to build social
networks or social relations with
other people who share similar
personal or career interests,
activities, backgrounds or real-life
connections. The variety of stand-
alone and built-in social
networking services currently
available in the online space
introduces challenges of definition;
however, there are some common
features:

10.  Content marketing is a form of marketing focused
on creating, publishing and distributing content for
a targeted audience online. It is often used by
businesses in order to:
 Attract attention and generate leads
 Expand their customer base
 Generate or Increase online sales
 Increase brand awareness or credibility
 Engage an online community of users
 Unlike other forms of online marketing, content
marketing relies on anticipating and meeting an
existing customer need for information, as opposed
to creating demand for a new need. As James
O'Brien of Contently wrote on Mashable, "The idea
central to content marketing is that a brand must
give something valuable to get something valuable
in return. Instead of the commercial, be the show.
Instead of the banner ad, be the feature story.