Latest Trends in Digital Marketing


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Following are the latest trends of Digital Marketing:
1. Social Media Activity
2. Local SEO
3. Optimize Mobile Website
4. Maintain Blog

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Latest Trends in Digital Marketing

  1. 1. Digital Marketing for Small Business Digital Marketing Social Media Mobile and SEO Activity Website Local SEO Blog Maintenance
  2. 2. 1 Social MediaSocial media optimization (SMO) refers to the use of a number of social mediaoutlets and communities to generate publicity to increase the awareness of aproduct, brand or event. Types of social media involved include RSS feeds,social news and bookmarking sites, as well as social networking sites, such asTwitter, and video and blogging sites. SMO is similar to SEO in that the goal isto generate traffic and awareness for a website. In general, social mediaoptimization refers to optimizing a website and its content in terms of sharingacross social media and networking sites.
  3. 3. Advantages of Social Media Facilitates open communication, leading to enhanced information discovery and delivery. Opportunities to discuss ideas, post news, ask questions and share links. Provides an opportunity to widen business contacts. And targets a wide audience and customer. Improves business reputation and client base with minimal use of advertising. Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
  4. 4. 2 Local SEOAny business that gets some or all of its customers or clients locally shouldconsider local SEO. That could be a local restaurant, retail outlet, doctor,dentist or lawyer, but it could just as easily be a local ad agency. If youhave a physical address in a city and expect people to go there, you shouldbe doing local SEO for that location. For this Google Place listing is veryimportant.
  5. 5. Advantages of Local SEO Authenticity – Today with your business not only showing up in search engines but in Google+ & Facebook pages, search results are viewed as more authentic, generating trust between your business and the & user. Mobile – Users constantly have their “on-the-go” yellow pages at the palm of their hand, their mobile devices. And with mobile internet traffic percentages increasing every month, it only makes sense to fully localize your websites content. This allows you to stay on top of this mobile rise while increasing traffic and click through rates (CTR) from these users. Conversion – Through local SEO, you’re creating a more custom experience to the end user by speaking specifically to their needs. So, prospects searching local terms tend to have a higher conversion rate than those searching national terms due to the geographic proximity of the local businesses.
  6. 6. 3 Make Mobile Website The Mobile Web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a Smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network. Traditionally, access to the Web has been via fixed- line services on large-screen laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices and according to ITU (International Telecommunication Union) web access by people via laptops and smart mobile devices - is likely to exceed web access from desktop computers within the next five years.
  7. 7. Advantages of Mobile Website Accessibility: 90% of people you can see around have mobile phones. Everywhere in the world, you have the potential of engaging with potential customers through your mobile website. Interactivity: Mobile phone users use phones to access the Internet. If your website is mobile phone friendly, you can get more interaction with users. Social Awareness: If you have a mobile version of your site & visitors like your content, it is very easy to share your content through social networks. ROI Increase: Your return-on-investment will significantly increase if you have a mobile website. Simple design off mobile website returns positive conversion
  8. 8. 4 Maintain Blog A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group for a single subject. Recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors & professionally edited. MABs from newspapers, media outlets, universities, think tanks, interest groups & similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams. So maintaining a blog is very essential to promote services & products of a small business.
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