Destination Marketing - Gujarat

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Presentation is all about how Tourism Corporation of Gujarat market themselves in Indian Tourism Industry to increase the tourist numbers.

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  • With An Array Of Festivals And Key Events Lined Up This Year, Gujarat Tourism Is Targeting 2.75 Crore Tourist Arrivals In 2013.
  • Third Best Unsung Tourist Destination Of The World By Lonely Planet IN 2012.Gujarat Tourism In 2012 Has Also Won The Prestigious Pata Gold Award For Its Coffee Table Book –‘The White Rann’ In The Secondary Destination Category.Gujarat Won Two Best Tourism Board By Cnbc Travel Awards-2012Runners Up Award For Best Emerging Destination In India 2012 By Conde Nast Traveller, India.
  • mohit
  • Gujarat has historical monuments that represent great religions – Hindu, Buddhist, Jain, Islamic, Parsee & Sikh.Wild range of Wildlife including the Asiatic lion and Indian wild ass, endangered antelopes, a variety of deer, etc. It has India’s first marine national park.More than 400 archaeological sites in the state including some of the most substantial excavations of Indus Valley civilization period at Lothal, Surkotada and Dholavira.The archaeological zone of Champaner – Pavagadh have been acclaimed by UNESCO as the “World Heritage Site”. The Wild sanctuary, DholaviraHarappan City and Rini-Ki-Vav are in the process of getting status of World Heritage site.Medical tourism has high growth potential because of the availability of high-quality, low cost surgeries.
  • Poor accessibility to many tourist destinations due to basic infrastructure bottlenecks.Lack of tourist infrastructure and basic amenities at many tourist destinations.Lack of information about tourist destinations.Unfavorable brand image as a tourist friendly destination.Lack of investors for Gujarat tourism.
  • Gujarat upcoming as Spiritual Well-being TourismSun & beaches for water sports & adventure sports.Cruises, theme parksPrivate sector investment opportunities.Nature tourism – urban & rural.Joint ventures with private partiesCashing in on infrastructure facilities.
  • Competition from South East Asian countries.Competition from other state tourism corporations.
  • FAMILYMICEYOUTHPHOTOGRAPHERSARCHAEOLOGISTS
  • Gujarat is one of the most industrialized states in the country.Vibrant Gujarat is biennial investors' summit held by the government of Gujarat. The event is aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makersGujarat International Finance Tec-City is an under-construction[5][6] city in Gujarat. It will be located next to the Sabramati river, 12 km north of Ahmedabad and 8 km South of Gandhinagar, the political capital of the state. It will be built on 500 acres (2.0 km2) of land.
  • UNITED NATIONS EDUCATIONAL, SCIENTIFIC & CULTURAL ORGANIZATION.
  • ‘Gujarat Travel Mart’ is aimed at bringing about a face – to – face encounter with the travel – trade, hoteliers, andother stake holders from India and abroad.. The  ‘Gujarat Travel Mart’, is set on a B2B platform with over 200 registered Buyers from over 30 countries exploring business opportunities for discerning travel and tourism products, making the event one of the most sought after travel events in the country.Hosted buyers from  Australia, Bulgaria, Czech Republic, Fiji Islands, France, Germany, Greece, Hungary, Indonesia, Israel, Italy, Japan, Kenya, Latvia, Malaysia, Mexico, Poland, Portugal, Russia, Singapore, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States of America, Zimbabwe, etc visit Gujarat for the Gujarat Travel Mart.The event is supported by major travel – trade and hospitality association in India such as ‘Association of Domestic Tour Operators Association of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), Indian Association of Tour Operators (IATO), etc
  • Gujarat is in talks with Maharashtra and Rajasthan for doing a joint promo to increase tourism in the State. It plans to have a joint western India tourism promotion strategy. Gujarat is also aiming high to promote ‘film tourism’ by setting up a film city with a private investor. The film city is expected to come up on 400 acres of land and, as claimed by Mr. VipulMitra, will be bigger than the RamojiRao film city in Hyderabad. The tourism department is also inviting film producers to take advantage of Gujarat’s conducive environment for film shooting. He identified Kutch and Mandvi as ideal locations for film makers. The State government is looking for private sector participation in building large tourism-related infrastructure projects. 
  • Gujarat Has Recently Signed An MoU With Goa Tourism (Last Year) And Are Planning To Sign Other Such MoUs With The Fellow State Tourism Boards. The Idea Is That The States Get Together And Offer Better Packages To The Tourists And Understand The Needs Of The Tourists In Their Respective States.
  • AmitabhBachchan – the legendary actor from Allahabad, Uttar Pradesh – has chosen to advertise for Gujarat state’s tourism.These alluring advertisements of Gujarat tourism (featuring the legendary AB) have hit the jackpot! The state’s tourism has seen a drastic increase in tourists (after AB’s endorsement) including a 30 percent rise in foreign travelers!
  • Since 2009, an aggressive Gujarat has seen a five- fold increase in its budget for tourism promotion. The state had allocated just Rs 10 crore for promotional activities before the 'Khushboo Gujarat Ki' campaign kicked off in October 2010. The tourism department is hoping to spend around Rs 55 crore by March 2013. Last year, the state government had set aside just Rs 2.5 crore in the budget just for promotion.
  • GUJARAT Has Been Late Starter In Digital Space. The Digital Space Is Certainly Part Of The Bachchan Campaign, And Social Media, Especially, Is The In Thing Now. In The Coming Months, You Will See A Major Activity By Gujarat Tourism In The Digital Space Across Major National And International Portals Both In The General And Travel Domain.
  • Gujarat Has The Longest Coastline Of 1600 KmThe Ten Beaches That Are Proposed To Be Developed Are Nargol, Tithal In Vadodara District, Gopnath And Bhavani Beach In Bhavnagar District, Sarkeswar In Amreli District, AhmedpurMandvi And Madhavpur In Junagadh District, Miyani In Porbandar District And Pingleshwar And Mandvi In Kutch District.
  • AMC which has already bid for the UNESCO world heritage status for the city, last week signed a memorandum with the Archaeological Survey of India (ASI) to restore the splendour of Bhadra Fort built by the founder of the city, Ahmed Shah, in 1411 AD. 
  • RannUtsav In The White Desert In Kutchh Has Been A Stupendous Success Being A Completely Sold Out Event With 100 Per Cent Bookings For Its Packages Till 31st January 2013.As Part Of The International Kite Festival, Which Celebrated Its 25th Glorious Year, Gujarat Tourism Organised A Kite Flying Event In Delhi And Mumbai On January 7. Around 30 Kite Enthusiasts From 13 Countries (Ukraine, China, Italy, Cambodia, Switzerland, Spain, Netherland, UK, Malaysia, S.Korea, Lebanon, And Indonesia) Showcased Their Skills And Kites In Different Shapes And Sizes In The Event.RannUtsav In The White Desert In Kutchh Has Been A Stupendous Success Being A Completely Sold Out Event With 100 Per Cent Bookings For Its Packages Till 31st January 2013.As Part Of The International Kite Festival, Which Celebrated Its 25th Glorious Year, Gujarat Tourism Organised A Kite Flying Event In Delhi And Mumbai On January 7. Around 30 Kite Enthusiasts From 13 Countries (Ukraine, China, Italy, Cambodia, Switzerland, Spain, Netherland, UK, Malaysia, S.Korea, Lebanon, And Indonesia) Showcased Their Skills And Kites In Different Shapes And Sizes In The Event.
  • We conclude that the dynamic and growth oriented Govt. of Gujarat is determined to develop Tourism as a key industry to make it an important contributor to the state's economic and social growth and to offer a right blend of Business and Pleasure. This will be achieved by active participation of private, national and international corporate bodies to bring in their expertise and investment with supportive Govt. policies and facilitation.
  • Destination Marketing - Gujarat

    1. 1. TOP DESTINATIONS IN INDIA RANK STATE NUMBER SHARE IN % 1 UTTAR PRADESH 155,430,364 18.3 2 ANDHRA PRADESH 153,119,816 18 3 TAMIL NADU 137,512,991 16.2 4 KARNATAKA 84,107,390 9.9 5 MAHARASHTRA 55,333,467 6.5 6 MADHYA PRADESH 44,119,820 5.2 7 RAJASTHAN 27,137,323 3.2 8 UTTARAKHAND 25,946,254 3 9 WEST BENGAL 22,256,968 2.6 10 GUJARAT 21,017,478 2.5 SHARE OF TOP 10 STATES OF INDIA IN NUMBER OF DOMESTIC TOURIST VISITS IN 2011
    2. 2. TOURIST ARRIVALS East Asia Australia
    3. 3. TOURIST ARRIVAL IN GUJARAT 2011-2012 MONTH DOMESTIC INTERNATIONAL TOTAL APR ’11 16,63,160 23,122 16,86,282 MAY‘11 17,60,904 34,027 17,94,931 JUN‘11 17,44,514 33,812 17,78,326 JUL ‘11 16,34,812 36,308 16,71,120 AUG ‘11 15,99,094 30,024 16,29,118 SEP ‘11 17,70,268 32,231 18,02,499 OCT ‘11 18,25,338 36,449 18,61,787 NOV ‘11 18,68,918 36,905 19,05,823 DEC ‘11 19,82,806 38,912 20,21,718 JAN ‘12 19,85,671 46,526 20,32,197 FEB ‘12 19,62,016 52,112 20,14,128 MAR ‘12 21,05,952 50,784 21,56,736 TOTAL 2,19,03,453 4,51,212 2,23,54,665
    4. 4. TOURIST ARRIVAL DATA YEAR DOMESTIC FOREIGN TOTAL 2011-12 2,19,03,453 4,51,212 2,23,54,665 2010-11 1,94,16,869 3,95,067 1,98,11,936 2009-10 1,67,01,545 3,09,702 1,70,11,247 2008-09 1,55,12,794 2,94,739 1,58,07,533 2007-08 1,38,94,055 2,28,976 1,41,23,031 2006-07 1,21,36,599 2,06,729 1,23,43,328 2005-06 1,05,05,755 1,73,122 1,06,78,877 2004-05 75,52,026 59,987 76,12,013 2003-04 79,15,487 65,107 79,80,594
    5. 5. -10 0 10 20 30 40 50 GROWTH RATE DOMESTIC FOREIGN TOTAL GUJARAT RANKED 10TH IN THE TERMS OF DOMESTIC TOURIST ARRIVALS AND 16TH IN INTERNATIONAL TOURIST ARRIVALS IN THE YEAR 2009.
    6. 6. GUJARAT TOURISM TARGET IN 2013
    7. 7. ACCOMODATION CITY/ TOWN 5 STAR 4 STAR 3 STAR 2 STAR 1 STAR HERITA GE UNCLA SSIFIE D TOTAL TOTAL (NO. OF HOTEL S) 6 4 43 6 1 3 10 73 TOTAL (NO. OF ROOM S) 519 209 2502 191 10 75 478 3984
    8. 8. GUJARAT AIRPORT MAP
    9. 9. AWARDS
    10. 10. DESTINATION LIFE CYCLE
    11. 11. DESTINATION CHARACTERISTICS Introductio n Growth Maturity Saturation Decline Visitor (no. of tourists) Few Few Many Many Growth rate Low Slow growth Fast growth Slow growth Decline Accommoda tion Very low Low High Very high Very high Prices of services Low Low Very high High Low Expenditure per capita High Low High Low Very low Visitor types High Low Very high Low Very low Image and attractions Differs Innovators Innovators Followers Cheap- mass market Tourist as Guests Guests Customers customers Foreigners
    12. 12. TARGET MARKET
    13. 13. TRADITIONAL TOURISM THEMES
    14. 14. HERITAGE TOURISM
    15. 15. WILDLIFE TOURISM
    16. 16. NATURE & MOUNTAIN TOURISM
    17. 17. BEACH TOURISM
    18. 18. RURAL TOURISM
    19. 19. ECO TOURISM
    20. 20. UPCOMING THEMES
    21. 21. HEALTH TOURISM
    22. 22. ADVENTURE TOURISM
    23. 23. WEDDING TOURISM
    24. 24. CULTURAL TOURISM
    25. 25. PILGRIMAGE TOURISM
    26. 26. CRUISE TOURISM
    27. 27. POLL TOURISM
    28. 28. GOLF TOURISM
    29. 29. BUSINESS TOURISM
    30. 30. RELIGIOUS THEME ARCHITECTURE (FORTS/PALACES) HISTORICAL THEME COASTAL THEME AKSHARDHAM TEMPLE LAKHOTA FORT HRIDAY KUNJ MANDVI GIRNAR TEMPLE PAVAGADH FORT LOTHAL SOMNATH BEACH AMBAJI TEMPLE UPARKHOT FORT KIRTI MANDIR BET DWARKA PALITANA TEMPLE DABHOI FORT VADNAGAR AHMEDPUR MANDVI DAKOR TEMPLE OLD FORT- SURAT DHOLAVIRA CHORWAD BEACH SOMNATH TEMPLE LAXMI VILAS PALACE CHAMPANER- PAVAGADH NARMADA RIVER DWARKADHISH TEMPLE NAZARBAGH PALACE DWARKA LIGHTHOUSE SUN TEMPLE MAKARPARA PALACE KOTESHWAR TEMPLE
    31. 31. FAIRS AND FESTIVALS
    32. 32. NAVRATRI
    33. 33. INTERNATIONAL KITE FESTIVAL
    34. 34. TARNETAR FAIR
    35. 35. RANN UTSAV
    36. 36. UNESCO WORLD HERITAGE SITE
    37. 37. MOST POPULAR DESTINATIONS SOMNATH DWARKA GANDHI CIRCUIT LOTHAL DHOLAVIRA KUTCH
    38. 38. EMERGING DESTINATIONS SAPUTARA RANN UTSAV INTERNATIONAL KITE FESTIVAL
    39. 39. SOME GOOD REASONS TO TRAVEL TO GUJARAT Therapeutic Educational Culture Traits Picturesque Landscapes And Historical Sites. A Visit To Gujarat Is Rejuvenating, Relaxing & Inspiring. Leave With Spellbound Memories, Lasting Impressions & Lifelong Learning
    40. 40. MARKETING TIE UP SOURCE : THE HINDU BUSINESS LINE
    41. 41. PACKAGES OFFERED BY PACKAGE NO. OF DAYS PRICE (IN INR) GANDHI’S TOWN 3N/4D 9,549 GUJARAT- LAND OF HERITAGE 4N/5D 19,499 GUJARAT PILGRIMAGE TOUR 4N/5D 17,399 JAIN JATRA 7N/8D 29,399 WILDLIFE OF GUJARAT WITH BEACHES 4N/5D 17,499 GANDHI FOOTSTEPS 4N/5D 13,399 DIVINE TRAIL OF GUJARAT WITH BEACHES 6N/7D 22,399
    42. 42. PACKAGES OFFERED BY TCGL PACKAGE NO. OF DAYS PRICE (IN INR) MANDVI BEACH TOUR 2N/3D 4,549 SAURASHTRA DARSHAN TOUR 3N/4D 4,500 SHAKTI PEETH TOUR 1 - (AMBAJI & MT ABU) 1N/2D 2,199 SHAKTI PEETH TOUR 2 (PAVAGADH,CHAMPANER ) 1N/2D 1,649 KUTCH NAHI DEKHA TO KUCHH NAHI DEKHA 4N/5D 6,500
    43. 43. DESIGNED SPECIAL PACKAGES FOR NRI CUSTOMERS PACKAGE TARGET COUNTRIES AAVO AMARI SAATHE (16N/17D) UK, NETHERLANDS, BELGIUM, GERMANY, SWITZERLAND, GENEVA, VEVEY, LIECHTENSTEIN,AUSTRIA, ITALY VATICAN & FRANCE AAVO AMARI SAATHE (19N/20D) SCOTLAND, UK,NETHERLANDS, BELGIUM, SWITZERLAND, GENEVA, VEVEY, LIECHTENSTEIN,AUSTRIA, ITALY VATICAN , FRANCE, MONACO & MONTE CARLO
    44. 44. ROAD SHOWS
    45. 45. JOINT PROMOTION WITH OTHER STATE TOURISM BOARDS
    46. 46. BANNER FOR INTERNATIONAL KITE FESTIVAL
    47. 47. BANNER FOR PROMOTION DURING NAVRATRI
    48. 48. WILDLIFE BANNER
    49. 49. FAIRS & FESTIVALS BANNER
    50. 50. FACETS OF GUJARAT BANNER
    51. 51. CITY TOUR BANNER
    52. 52. CULTURE BANNER
    53. 53. BRANDS
    54. 54. SPECIAL COVER
    55. 55. ONLINE PROMOTION
    56. 56. HOW BOLLYWOOD CELEBRITIES INFLUENCE TOURIST FOOTFALLS
    57. 57. MOVIE & TV PROMOTION S
    58. 58. 0 10 20 30 40 50 60 2010 2013 MARKETING BUDGET IN CRORES 5 FOLD INCREASE IN THE BUDGET
    59. 59. With Five Million Tourists Visiting Gujarat In Last Two Years, Gujarat Government Has Laid An Outlay Of Rs 730 Crores To Develop Its Tourism Infrastructure In 22 Districts Across The State, Said Vipul Mittra Principal Secretary Of Tourism.
    60. 60. SANCTIONED AMOUNT BY MOT YEAR NO. OF PROJECTS SANCTIONED SANCTIONED AMOUNT (RS CRORES) 2007-08 4 5.81 2008-09 7 21.33 2009-10 1 7.33 TOTAL 12 34.47
    61. 61. DIGITAL SPACE
    62. 62. THE ROYAL ORIENT
    63. 63. RS 1,200 CR FOR PROMOTING GUJARAT COASTAL TOURISM
    64. 64. AMC TO RENOVATE 600-YR-OLD FORT TO BOOST TOURISM
    65. 65. MARKETING RESPONSE IN INDIA
    66. 66. SURVEY
    67. 67. GIR FOREST, 25.8 1% RANN OF KUTCH, 28.6 8% SABARMATI ASHRAM, 8.6 7% SURAT, 17.24 % AHMEDABAD , 5.91% VADODARA, 3.96% DWARKA, 9.6 7% PREFERED TOURIST PLACES
    68. 68. INFRASTRUC TURE, 20% WILD LIFE, 20% RELIGIOUS, 5.72% UPCOMING DESTINATIO N, 14.28% NATURAL BEAUTY, 8.57 % UTSAV, 22.86 % SHOPPING, 5 .71% GANDHI'S MEMORIAL, 2 .86% REASON FOR THE
    69. 69. 0% 20% 40% 60% YES NO SEEN THE ADVERTISEMENT? 0% 20% 40% 60% YES NO WOULD YOU LIKE TO VISIT GUJARAT? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 72.22 % 16.67 % 11.11% HOW DOES THE ADVERTISEMENT
    70. 70. PRESENTED BY  MAHTAB MUNSIFF  MOHIT NAREGALKAR  NATASHA DEHLAVI  RAHUL GAIKWAD  ZARINE NAWAZ SPECIAL THANKS TO •RATNA MA’AM •MS. NAVDHA FROM TCGL •INCREDIBLE INDIA •GOOGLE •RUSHIKESH GANDHAKTE

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