With An Array Of Festivals And Key Events Lined Up This Year, Gujarat Tourism Is Targeting 2.75 Crore Tourist Arrivals In 2013.
Third Best Unsung Tourist Destination Of The World By Lonely Planet IN 2012.Gujarat Tourism In 2012 Has Also Won The Prestigious Pata Gold Award For Its Coffee Table Book –‘The White Rann’ In The Secondary Destination Category.Gujarat Won Two Best Tourism Board By Cnbc Travel Awards-2012Runners Up Award For Best Emerging Destination In India 2012 By Conde Nast Traveller, India.
Gujarat has historical monuments that represent great religions – Hindu, Buddhist, Jain, Islamic, Parsee & Sikh.Wild range of Wildlife including the Asiatic lion and Indian wild ass, endangered antelopes, a variety of deer, etc. It has India’s first marine national park.More than 400 archaeological sites in the state including some of the most substantial excavations of Indus Valley civilization period at Lothal, Surkotada and Dholavira.The archaeological zone of Champaner – Pavagadh have been acclaimed by UNESCO as the “World Heritage Site”. The Wild sanctuary, DholaviraHarappan City and Rini-Ki-Vav are in the process of getting status of World Heritage site.Medical tourism has high growth potential because of the availability of high-quality, low cost surgeries.
Poor accessibility to many tourist destinations due to basic infrastructure bottlenecks.Lack of tourist infrastructure and basic amenities at many tourist destinations.Lack of information about tourist destinations.Unfavorable brand image as a tourist friendly destination.Lack of investors for Gujarat tourism.
Gujarat upcoming as Spiritual Well-being TourismSun & beaches for water sports & adventure sports.Cruises, theme parksPrivate sector investment opportunities.Nature tourism – urban & rural.Joint ventures with private partiesCashing in on infrastructure facilities.
Competition from South East Asian countries.Competition from other state tourism corporations.
Gujarat is one of the most industrialized states in the country.Vibrant Gujarat is biennial investors' summit held by the government of Gujarat. The event is aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makersGujarat International Finance Tec-City is an under-construction city in Gujarat. It will be located next to the Sabramati river, 12 km north of Ahmedabad and 8 km South of Gandhinagar, the political capital of the state. It will be built on 500 acres (2.0 km2) of land.
UNITED NATIONS EDUCATIONAL, SCIENTIFIC & CULTURAL ORGANIZATION.
‘Gujarat Travel Mart’ is aimed at bringing about a face – to – face encounter with the travel – trade, hoteliers, andother stake holders from India and abroad.. The ‘Gujarat Travel Mart’, is set on a B2B platform with over 200 registered Buyers from over 30 countries exploring business opportunities for discerning travel and tourism products, making the event one of the most sought after travel events in the country.Hosted buyers from Australia, Bulgaria, Czech Republic, Fiji Islands, France, Germany, Greece, Hungary, Indonesia, Israel, Italy, Japan, Kenya, Latvia, Malaysia, Mexico, Poland, Portugal, Russia, Singapore, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States of America, Zimbabwe, etc visit Gujarat for the Gujarat Travel Mart.The event is supported by major travel – trade and hospitality association in India such as ‘Association of Domestic Tour Operators Association of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), Indian Association of Tour Operators (IATO), etc
Gujarat is in talks with Maharashtra and Rajasthan for doing a joint promo to increase tourism in the State. It plans to have a joint western India tourism promotion strategy. Gujarat is also aiming high to promote ‘film tourism’ by setting up a film city with a private investor. The film city is expected to come up on 400 acres of land and, as claimed by Mr. VipulMitra, will be bigger than the RamojiRao film city in Hyderabad. The tourism department is also inviting film producers to take advantage of Gujarat’s conducive environment for film shooting. He identified Kutch and Mandvi as ideal locations for film makers. The State government is looking for private sector participation in building large tourism-related infrastructure projects.
Gujarat Has Recently Signed An MoU With Goa Tourism (Last Year) And Are Planning To Sign Other Such MoUs With The Fellow State Tourism Boards. The Idea Is That The States Get Together And Offer Better Packages To The Tourists And Understand The Needs Of The Tourists In Their Respective States.
AmitabhBachchan – the legendary actor from Allahabad, Uttar Pradesh – has chosen to advertise for Gujarat state’s tourism.These alluring advertisements of Gujarat tourism (featuring the legendary AB) have hit the jackpot! The state’s tourism has seen a drastic increase in tourists (after AB’s endorsement) including a 30 percent rise in foreign travelers!
Since 2009, an aggressive Gujarat has seen a five- fold increase in its budget for tourism promotion. The state had allocated just Rs 10 crore for promotional activities before the 'Khushboo Gujarat Ki' campaign kicked off in October 2010. The tourism department is hoping to spend around Rs 55 crore by March 2013. Last year, the state government had set aside just Rs 2.5 crore in the budget just for promotion.
GUJARAT Has Been Late Starter In Digital Space. The Digital Space Is Certainly Part Of The Bachchan Campaign, And Social Media, Especially, Is The In Thing Now. In The Coming Months, You Will See A Major Activity By Gujarat Tourism In The Digital Space Across Major National And International Portals Both In The General And Travel Domain.
Gujarat Has The Longest Coastline Of 1600 KmThe Ten Beaches That Are Proposed To Be Developed Are Nargol, Tithal In Vadodara District, Gopnath And Bhavani Beach In Bhavnagar District, Sarkeswar In Amreli District, AhmedpurMandvi And Madhavpur In Junagadh District, Miyani In Porbandar District And Pingleshwar And Mandvi In Kutch District.
AMC which has already bid for the UNESCO world heritage status for the city, last week signed a memorandum with the Archaeological Survey of India (ASI) to restore the splendour of Bhadra Fort built by the founder of the city, Ahmed Shah, in 1411 AD.
RannUtsav In The White Desert In Kutchh Has Been A Stupendous Success Being A Completely Sold Out Event With 100 Per Cent Bookings For Its Packages Till 31st January 2013.As Part Of The International Kite Festival, Which Celebrated Its 25th Glorious Year, Gujarat Tourism Organised A Kite Flying Event In Delhi And Mumbai On January 7. Around 30 Kite Enthusiasts From 13 Countries (Ukraine, China, Italy, Cambodia, Switzerland, Spain, Netherland, UK, Malaysia, S.Korea, Lebanon, And Indonesia) Showcased Their Skills And Kites In Different Shapes And Sizes In The Event.RannUtsav In The White Desert In Kutchh Has Been A Stupendous Success Being A Completely Sold Out Event With 100 Per Cent Bookings For Its Packages Till 31st January 2013.As Part Of The International Kite Festival, Which Celebrated Its 25th Glorious Year, Gujarat Tourism Organised A Kite Flying Event In Delhi And Mumbai On January 7. Around 30 Kite Enthusiasts From 13 Countries (Ukraine, China, Italy, Cambodia, Switzerland, Spain, Netherland, UK, Malaysia, S.Korea, Lebanon, And Indonesia) Showcased Their Skills And Kites In Different Shapes And Sizes In The Event.
We conclude that the dynamic and growth oriented Govt. of Gujarat is determined to develop Tourism as a key industry to make it an important contributor to the state's economic and social growth and to offer a right blend of Business and Pleasure. This will be achieved by active participation of private, national and international corporate bodies to bring in their expertise and investment with supportive Govt. policies and facilitation.
Destination Marketing - Gujarat
TOP DESTINATIONS IN INDIA
RANK STATE NUMBER SHARE IN %
1 UTTAR PRADESH 155,430,364 18.3
2 ANDHRA PRADESH 153,119,816 18
3 TAMIL NADU 137,512,991 16.2
4 KARNATAKA 84,107,390 9.9
5 MAHARASHTRA 55,333,467 6.5
6 MADHYA PRADESH 44,119,820 5.2
7 RAJASTHAN 27,137,323 3.2
8 UTTARAKHAND 25,946,254 3
9 WEST BENGAL 22,256,968 2.6
10 GUJARAT 21,017,478 2.5
SHARE OF TOP 10 STATES OF INDIA IN NUMBER OF DOMESTIC TOURIST VISITS IN 2011
Growth Maturity Saturation Decline
Few Few Many Many
Growth rate Low Slow growth Fast growth Slow growth Decline
Very low Low High Very high Very high
Low Low Very high High Low
High Low High Low Very low
Visitor types High Low Very high Low Very low
Differs Innovators Innovators Followers
Tourist as Guests Guests Customers customers Foreigners
MOST POPULAR DESTINATIONS
INTERNATIONAL KITE FESTIVAL
SOME GOOD REASONS TO TRAVEL TO
Picturesque Landscapes And Historical Sites.
A Visit To Gujarat Is Rejuvenating, Relaxing &
Leave With Spellbound Memories, Lasting
Impressions & Lifelong Learning
MARKETING TIE UP
SOURCE : THE HINDU BUSINESS LINE
PACKAGES OFFERED BY
PACKAGE NO. OF DAYS PRICE (IN INR)
GANDHI’S TOWN 3N/4D 9,549
GUJARAT- LAND OF
JAIN JATRA 7N/8D 29,399
WILDLIFE OF GUJARAT
GANDHI FOOTSTEPS 4N/5D 13,399
DIVINE TRAIL OF
GUJARAT WITH BEACHES
PACKAGES OFFERED BY TCGL
PACKAGE NO. OF DAYS PRICE (IN INR)
MANDVI BEACH TOUR 2N/3D 4,549
SHAKTI PEETH TOUR 1 -
(AMBAJI & MT ABU)
SHAKTI PEETH TOUR 2
KUTCH NAHI DEKHA TO
KUCHH NAHI DEKHA
DESIGNED SPECIAL PACKAGES
FOR NRI CUSTOMERS
PACKAGE TARGET COUNTRIES
UK, NETHERLANDS, BELGIUM, GERMANY,
SWITZERLAND, GENEVA, VEVEY,
LIECHTENSTEIN,AUSTRIA, ITALY VATICAN &
SCOTLAND, UK,NETHERLANDS, BELGIUM,
SWITZERLAND, GENEVA, VEVEY,
LIECHTENSTEIN,AUSTRIA, ITALY VATICAN ,
FRANCE, MONACO & MONTE CARLO
MARKETING BUDGET IN CRORES
With Five Million Tourists Visiting Gujarat In Last Two
Years, Gujarat Government Has Laid An Outlay Of Rs 730
Crores To Develop Its Tourism Infrastructure In 22 Districts
Across The State, Said Vipul Mittra Principal Secretary Of
SANCTIONED AMOUNT BY MOT
YEAR NO. OF PROJECTS
2007-08 4 5.81
2008-09 7 21.33
2009-10 1 7.33
TOTAL 12 34.47
REASON FOR THE
WOULD YOU LIKE
TO VISIT GUJARAT?
HOW DOES THE
SPECIAL THANKS TO
•MS. NAVDHA FROM TCGL