Vodafone began in 1982 in the UK and is now one of the largest telecommunications companies in the world. It provides mobile phones, SIM cards, top-ups, calling cards, and other services across 30 countries. Vodafone uses marketing strategies like partnerships with sports and entertainment properties and uses cartoon characters called "Zoozoos" in commercials. While facing threats from competitors and new technologies, Vodafone has been successful through diversification and building its network internationally.

3.  Name
 History
 Vodafone In India
 Key People
 Products & Services
 Marketing Strategy
 Awards & Achievements
 Competitors of Vodafone
 SWOT Analysis
 Conclusion
PREFACE:-

5. History:-
First LOGO Of Vodafone
Evolutionof‘Vodafone’wasstartedin1982withthe
establishmentof‘RacalStrategicRadioLtd’.On1st jan
1985,firstcallwasmadebyVodafonefromLondonto
NewburyHeadquarters.

6. Demerged with ‘Racal
Electronics’.
After demergence of Racal
Telecom from Racal Electronics, ‘
Vodafone ’ came to existence.

7. Overtook ‘Peoples Phone’.

‘Astec Communications’.

8. Overtook ‘airtouch communications’.

9. In the year 2007, Vodafone entered Indian
market as it acquired 67% stake of
‘Hutchison Essar’ for $10.7 billion, and
Hutch was renamed to ‘Vodafone’.
In the year 2011, Vodafone buys out its
partner essar from its Indian mobile phone
business. It paid $5.46 billion to take essar
out of its 33% stake in the Indian
subsidiary.

11. Key people of Vodafone:-
Chairman:-Gerard Kleisterlee
became the chairman
of Vodafone group on
26 July 2011. He
served as a CEO and
president of board of
management of Phillips
electronics for 30
years.

12. Chief Executive Officer(CEO)
Vittorio Colao was
appointed as CEO
of Vodafone Group
after the AGM on
29 July 2008. In
2004 he left
Vodafone and
rejoined in 2008.

13. Chief Financial Officer(CFO)
Nick Read was
appointed as chief
financial officer and
member of Vodafone
Group Plc on 1st April
2014. He is charted
management
accountant with B.A
(Hons) in finance and
accounting.

14. Chairman Of Vodafone India
Analjit Singh is
appointed as chairman
of Vodafone in India.
He is founder and
chairman of Maxx Ind.
Ltd. He has been
recently awarded one
of India’s highest
civilian honors

15. Products provided by ‘Vodafone’
Mobile Phones
Prepaid SIM Cards
Postpaid SIM Cards
Top-Ups
World Calling Cards
Vodafone PCO
I-Phone 3G
Vodafone Antenna
3G USB Data Cards

16. Mobile Phones & SIM Cards
Cell Phone Sim cards

17. Top-Up’s & World Calling Cards
Top up card World calling cards

18. Vodafone PCO & Antenna
PCO Antenna

19. 3G USB Data Card & I-Phone 3G
3G Data Card I-Phone 3G

20. Services provided by ‘Vodafone’
Entertainment
Sports
3G
Downloading
Money Transfer
Travelling
Miscellaneous

21. Entertainment

22. Sports & Travel

23. Money Services (M-Pesa)

24. Miscellaneous

25. Marketing Strategy :-
• Vodafone gave birth to
special characters named
‘Zoo Zoos’ to convey their
‘Value Added Services(VAS)’
in each commercial. These
are white creature with
ballooned bodies and Egg
shaped head.

26. Why Used ZooZoos
• More Attractive
• Familiarity
• No Biasness
• Removes the use
of animals in
commercials.
• Create curiosity
among viewers.

29. • Retailer Of The Year Award(2013)

30. World Business & Development Award:-

31. PETA Award:-

32. Achievements:-
• Vodafone started from ‘Zero’ in 1982 and now
is world’s largest telecommunication company
after ‘China Mobile’. Its started its business in
Newbury,UK but now owns and operates its
network in over 30 countries and has a
partner network in 40 additional countries.

33. Global Footprints Of Vodafone

34. Competitors of Vodafone

35. SWOT ANALYSIS Of Vodafone
Strength:-
 Geographical Diversified
Business
 Developed And Advance
Network
 Strong Brand Recognition
 2nd Largest
Telecommunication Service
Provider in world
Weakness:-
 Lack Of Presence in
Profitable U.S. market
 Sluggish Economic
Conditions In Europe
Opportunities:-
Emerging Market In India
Fixed Telecom And Cable
Services
Threats:-
 Market Instauration In
Europe
 Over-The-Top(OTT) Services

36. Conclusion
• After having a look on all the aspects of
Vodafone, we can conclude that a company
initiated in 1982, with its innovative ideas and
creative marketing strategies have reached
the position of world’s second largest
telecommunication company . Along with this,
with its fascinating services it has created a
brand value and market of its own.