Presentation1 jinde

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Presentation1 jinde

  1. 1. Marketing analysis on vodafone
  2. 2. The name Vodafone comes from Voice data fone, chosen by the company to “Reflect The Provision Of Voice And Data Services Over Mobile Phones.“
  3. 3.  Vodafone in INDIA came with acquiring Hutchison essar limited.  Vodafone was launched officially on 21st September 2007.  Than on hutch was rebranded as Vodafone.  It is the world's second-largest mobile telecommunications company • Vodafone owns and operates networks in over 30 countries
  4. 4. AWARDS & REWARDS  2011: Global Mobile Awards - Winner, Best Mobile Money for the Unbanked Service (Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd)  2010: Africa Com Awards - Telecom Innovation of the Year & Changing Lives Award  While India deliberated, Advertising Age in New York listed it as the world’s top viral campaign, two weeks in a row.
  5. 5.  Strategy is direction & scope of an organization over the long term: which achieves advantage for the organization through its configuration of resources within a challenging environment to meet the need of markets and to fulfill stakeholder expectations
  6. 6.  Vodafone has given birth to the Zoozoo: a special character created specifically to convey a value added service (VAS) offering in each of the newly released commercials.
  7. 7. 0% 10% 20% 30% 40% 50% 60% 70% 63% 17% 7% 13% Advertisements Hoardings Newspapers Mouth Publicity
  8. 8. 0% 10% 20% 30% 40% 50% 60% Less than 1 month 2-6 months 6-12 months More than 1 year
  9. 9. Call Rates 36% SMS Rates 27% Network 30% Value Added Services 7% No. of respondents
  10. 10. Value Added Services Information regarding new schemes Complaining Other queries 33% 37% 10% 20% No. of respondents

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