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  1. 1. <ul><li>KRET’STRIDENT INSTITUTE OF MANAGEMENT SCIENCEAn Assignment OnOrganizational Study of VODAFONESubmitted BySamiullaPrashantShafeeqGajanan DesaiAkram SiledarAdilSubmitted To Prof, VANISHREE HUNDEKARDate: 02-02-2011</li></ul>Vodafone is a world leader in providing a wide range of communications services, including voice calls, internet access, text, picture and video messaging, and other data services. It has significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings & investment.<br />The name Vodafone comes from Voice datafone, chosen by the company to "reflect the provision of voice and data services over mobile phones.<br />AgendaVodafone Group PlcOverviewHistoryMissionOrganization StructureProducts & ServicesVoice ServicesMessaging ServicesFixed & Other ServicesMarket PlayersCompetitorsMarket ShareVodafone USPMarketing StrategyVodafone ‘’Essar’ SuccessBreakdown in JapanCorporate GovernanceEthical PracticesCorporate Social ResponsibilityResearch & DevelopmentFuture Business Strategies<br />History<br />Vodafone was formed in 1983 as a joint venture between Racal Electronics (UK Electronic Firm) and Millicom ( A US telecom Company)<br />It was granted one of two mobile phone licenses in the UK and launched its service as a subsidiary company of Racal Electronics Plc in 1984 in Newbury, London. <br /> <br />Vodafone is the first cellular network launch in the UK. It was floated in the stock exchange in October 1988. <br />1991 - Separated from Racal Electronics to become Vodafone group. <br />The first digital (GSM) mobile phone service was launched in the UK by Vodafone in 1993. <br /> In 1999 Vodafone became second largest company in the FTSE 100.<br />1999- Entered in US market by taking over Air Touch Communications, producing a new company, Vodafone Air touch plc. <br />2002: Introduced Vodafone Live.<br />2004: Commercially launched its 3G services in Europe<br />2005: Launched fixed mobile convergence product in Germany called Zuhause.<br />2006: Sold its Japanese unit to Softbank and Swedish unit to Telenor. <br />2007: Acquired controlling interest Hutchison Essar Limited in India; acquired Tele2 fixed line operations in Italy and Spain.<br />2009: They launched 3G Services <br />It has operations in 25 countries and partner network in 42 countries.<br />Mission<br />The Vodafone mission is to be the communications leader in an increasingly connected world – enriching customers’ lives, helping individuals, businesses and communities is more connected by delivering their total communication needs.” <br />Organisation ChartVittorio Colao (Group CEO)CEO Europe (TBC)Paul Donavan CEO Central Europe, Middle East, Asia Pacific & AffiliatesAndy Halford CFOSubsidiaries/ Joint Ventures (UK, Italy, Germany, Spain Netherlands, Portugal, Ireland, Malta , Greece, AlbaniaGlobal Technology/MarketingAssociates & Investments (France)Subsidiaries/ Joint Ventures (Poland, Turkey, Hungary, Romania, South Africa, Australia, Newzealand & India) Associates & Investments (US & China)Group HRGroup Business DevelopmentGroup Strategy & New Business Group Corporate Affairs <br />