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Digital Marketing Course
Join our digital marketing course to learn the latest trends and strategies
in this field. Our knowledgeable instructors will guide you through the
basics and beyond.
by Manish Malhotra
Website Design & Development
Designing Your Site
Create a beautiful and functional
website that your audience will love.
Developing Your Site
Learn how to code and build your
website from scratch.
Responsive Design
Ensure your site looks great on all
devices with responsive design.
Search Engine Optimization (SEO)
Keyword Research
Find the right keywords to optimize
your site for search engines.
On-Page Optimization
Make sure your website is properly
optimized for search engines.
Link Building
Build quality links to improve your
site's search engine rankings.
Measuring Results
Track and analyze your results to improve your SEO strategy.
Social Media Marketing
Selecting Your Platforms
Choose the right social media platforms
to reach your target audience.
Creating a Content Calendar
Plan your content in advance to ensure
consistency and engagement.
Using Hashtags
Learn how to properly use hashtags to
improve your reach and engagement.
PPC Campaigns
1
Setting Up Your Campaign
Create and customize your PPC campaign
to meet your goals.
2
Designing Your Ads
Create compelling and effective ads that
capture your audience's attention.
3
Bidding and Budgeting
Learn how to optimize your bidding and
budgeting to maximize ROI.
4
Analyzing Your Results
Track and analyze your campaign's results
to identify areas of improvement.
Email Marketing
Building Your Contact List
Create a quality contact list to
ensure the success of your email
campaigns.
Creating Effective Emails
Design and write compelling emails
that drive engagement and
conversions.
Analyzing Results
Track and analyze your email
campaigns to identify areas of
improvement.
Content Marketing
Developing a Strategy
Create a content marketing plan that
effectively engages your target
audience.
Blog Writing
Learn how to write quality blog posts
that drive traffic and engagement to
your site.
Creating Infographics
Design visually appealing and
informative infographics that resonate
with your audience.
Google Ads
1 Keyword Research
Identify the best keywords
for your Google Ads
campaigns.
2 Create Great Ads
Write compelling ads that
attract clicks and drive
conversions.
3 Measure Results
Analyze the data to optimize your campaigns and achieve greater
ROI.
Analytics and Reporting
1 Setting Up Analytics
Install and set up Google Analytics to track your
website's performance.
2
Interpreting Data
Learn how to interpret and analyze your website's
data to make informed decisions. 3 Creating Reports
Create custom reports that showcase your
website's performance and ROI.
Conclusion and Resources
ā€¢ Recap all the important information and key takeaways of this course.
ā€¢ Provide additional tips and resources for further learning and growth.
ā€¢ Encourage participants to apply their knowledge in real-life situations and explore the ever-changing world of digital
marketing.

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Digital-Marketing-Course.pptx

  • 1. Digital Marketing Course Join our digital marketing course to learn the latest trends and strategies in this field. Our knowledgeable instructors will guide you through the basics and beyond. by Manish Malhotra
  • 2. Website Design & Development Designing Your Site Create a beautiful and functional website that your audience will love. Developing Your Site Learn how to code and build your website from scratch. Responsive Design Ensure your site looks great on all devices with responsive design.
  • 3. Search Engine Optimization (SEO) Keyword Research Find the right keywords to optimize your site for search engines. On-Page Optimization Make sure your website is properly optimized for search engines. Link Building Build quality links to improve your site's search engine rankings. Measuring Results Track and analyze your results to improve your SEO strategy.
  • 4. Social Media Marketing Selecting Your Platforms Choose the right social media platforms to reach your target audience. Creating a Content Calendar Plan your content in advance to ensure consistency and engagement. Using Hashtags Learn how to properly use hashtags to improve your reach and engagement.
  • 5. PPC Campaigns 1 Setting Up Your Campaign Create and customize your PPC campaign to meet your goals. 2 Designing Your Ads Create compelling and effective ads that capture your audience's attention. 3 Bidding and Budgeting Learn how to optimize your bidding and budgeting to maximize ROI. 4 Analyzing Your Results Track and analyze your campaign's results to identify areas of improvement.
  • 6. Email Marketing Building Your Contact List Create a quality contact list to ensure the success of your email campaigns. Creating Effective Emails Design and write compelling emails that drive engagement and conversions. Analyzing Results Track and analyze your email campaigns to identify areas of improvement.
  • 7. Content Marketing Developing a Strategy Create a content marketing plan that effectively engages your target audience. Blog Writing Learn how to write quality blog posts that drive traffic and engagement to your site. Creating Infographics Design visually appealing and informative infographics that resonate with your audience.
  • 8. Google Ads 1 Keyword Research Identify the best keywords for your Google Ads campaigns. 2 Create Great Ads Write compelling ads that attract clicks and drive conversions. 3 Measure Results Analyze the data to optimize your campaigns and achieve greater ROI.
  • 9. Analytics and Reporting 1 Setting Up Analytics Install and set up Google Analytics to track your website's performance. 2 Interpreting Data Learn how to interpret and analyze your website's data to make informed decisions. 3 Creating Reports Create custom reports that showcase your website's performance and ROI.
  • 10. Conclusion and Resources ā€¢ Recap all the important information and key takeaways of this course. ā€¢ Provide additional tips and resources for further learning and growth. ā€¢ Encourage participants to apply their knowledge in real-life situations and explore the ever-changing world of digital marketing.