What is:
- Important
- Innovation
-- Is it only technology innovation?
- Entrepreneurship
- Money
- Cloud
-- Is it more than the internet?
- Mobility
- Big data
- Business Model
4. Copyright CXO Advisor 2014
• Discipline
• Resources
• Differentiation
• Know your customer
• You need to be different
5. Copyright CXO Advisor 2014
• Hint: "Because I said so," is not a valid answer.
• Why does it work this way?
• Why is that our goal?
• Why did you say no?
• Why are we treating people differently?
• Why is this our policy?
• Why are we having this meeting?
• Why not?
The 5 Whys:
just keep asking
"Why?" until you
get to the true
cause of a
particular
situation or
problem.
7. Copyright CXO Advisor 2014
• You don't need more time, you just need to decide.
• Avoid fear by having a fear of fear.
• Minimum Viable Product
8. Copyright CXO Advisor 2014
Sprint
Plan
Develop
Test
User
Testing
Release
User
Story
Analysis
9. Copyright CXO Advisor 2014
Less is More
The Value of an iterative Approach
Features and Functions Used in a Typical System
Source: Standish Group Study Reported at XP2002 by Jim Johnson, Chairman
10. Copyright CXO Advisor 2014
Think Big
Time to value ?
Start small
Scale Fast
Ongoing value
12. Copyright CXO Advisor 2014
Entrepreneurship => impact
we're rewarded for is engaging with the
user
Don't tell me what you invented. Tell me about who you changed.
14. Copyright CXO Advisor 2014
It's a method of exchange, a unit we exchange for something we actually need or value. It has
worth because we agree it has worth, because we agree what it can be exchanged for.
But there's something far more powerful going on here.
We don't actually agree, because each person's valuation of money is based on the stories we tell
ourselves about it.
Our bank balance is merely a number, bits represented on a screen, but it's also a signal and
symptom. We tell ourselves a story about how we got that money, what it says about us, what
we're going to do with it and how other people judge us. We tell ourselves a story about how that
might grow, and more vividly, how that money might disappear or shrink or be taken away.
And those stories, those very powerful unstated stories, impact the narrative of just about
everything else we do.
So yes, there's money. But before there's money, there's a story.
It turns out that once you change the story, the money changes too.
Money isn't real …
18. Copyright CXO Advisor 2014
Cloud Computing is a production method where the
Services are presented;
• on-demand
• self-provisioned
• scalable
And;
• billed per logical unit used
19. Copyright CXO Advisor 2014
IT-services delivered;
• on-premise
• off-premise
independent of the traditional perpetual licensing
models with focus on the services delivered as a
• subscription based expense
and not the licenses or technology required to deliver
the services.
20. Copyright CXO Advisor 2014
SaaS
Cloud
Computing
SaaS
IT-services delivered;
• on-premise
• off-premise
independent of the traditional perpetual licensing models
with focus on the services delivered as a
• subscription based expense
and not the licenses or technology required to deliver the
services.
Cloud Computing
A production method where the Services are presented;
• on-demand
• self-provisioned
• scalable
And;
• billed per logical unit used
Perpetual
Hosted
Platform
Perpetual
Local
Infrastructure
OnPremiseOffPremise
Traditional IT delivery
ASP
21. Copyright CXO Advisor 2014
Application
Streaming
Subscription
Local
Infrastructure
Subscription
Services
on premise
Multi-Tenant
Platform
Subscription
Single-Tenant
Platform
Subscription
HaaS?
IaaS?
PaaS?
Cloud
Services
It’s all about
who the
customer is
- AND more
importantly -
what the
customer is
asking for
Perpetual
Hosted
Platform
Perpetual
Local
Infrastructure
OnPremiseOffPremise
From a
customer
perspective
All is SaaS
22. Copyright CXO Advisor 2014
• Speed
• Agility
• Cost savings
• Predictability
• Security (can you do it better?)
• Scalability
• Resilience
• Less license compliance issues
• Eliminate piracy – protect your IP
22
25. Copyright CXO Advisor 2014
Factory
Use
Wholesalers
Multiple
outlets
Sales &
Marketing
support
Outsourcing
of production
Nobody
knows how it
is made
In Cloud Services we will see
DataCenters
Distributors/
Aggregators
Offline/online
Channels
Sales &
Marketing
support
Outsourcing/
Syndication
Nobody
knows how it
is made
29. Copyright CXO Advisor 2014
“Your focus determines your world”
Facts rule!
• The one with the most facts wins the argument!
• Tech specs are some of the most impressive facts ever.
• These features are so neat that you should buy the product just to get them.
Value sells!
• With this product/feature your company will gain (the ability to…)
• You can achieve higher productivity by utilizing ……
• You can reduce time, effort and possible errors by…..
But my Pains and priorities are….
• My only focus at this moment is…
• So important I won´t consider your offering right now…
• The only things I care about, or I will loose my job…
Pushing technology
Wanting solutions – the PULL
33. Copyright CXO Advisor 2014
Why hasn't the whole cell phone industry exploded?
Not the "use a portable phone to call people" market. That market is doing great, everyone knows
how to use a phone and a cell phone is just a better solution to that problem for a lot of uses.
The entire "data in my pocket" or "fundamentally different kind of interaction" business.
For years, everyone has been talking about the coming goldmine in mobile.
We've been trying to solve the wrong problem.
Take a look at virtually every giant online success (except for Amazon) and none of them were
obvious in 1992.
I think we're going to discover a whole new universe of cell phone services that people want to pay
for, things that we won't be able to live without. Like... ringtones.
Mobile doesn't have a problem. We (the marketers and the entrepreneurs) do.
37. Copyright CXO Advisor 2014
What excites
our
customers?
How do we
create value
for our
customers?
How do we
earn money?
Who is on
our team?
How will we
pursue
value?
Value
proposition
Culture and
values
Value
architecture
Revenue
Model
http://www.slideshare.net/metamorphbiz/what-is-business-model-
innovation
38. Copyright CXO Advisor 2014
Technology Value
Business strategy
enables
defines
creates
Business model
X
41. Copyright CXO Advisor 2014
“Imagination is the beginning of creation:
You imagine what you desire
You will what you imagine
You create what you will”
George Bernard Shaw
Innovate
Imagine
Return on
business
agility
Implement
The Standish Group conducted a recent study that ranks the usage factor of features across the average enterprise software system. Their findings show that on average only 7 percent of an enterprise application features are “always” used, 13 percent of the features are “often” used and 16 percent are used “occasionally.” That leaves 64 percent of the features in an average enterprise application as either “rarely” or “never” used.
So why do organizations spend good money developing, purchasing and maintaining large, complex applications when they only really need half of what they are paying for?
The Standish Group conducted a recent study that ranks the usage factor of features across the average enterprise software system. Their findings show that on average only 7 percent of an enterprise application features are “always” used, 13 percent of the features are “often” used and 16 percent are used “occasionally.” That leaves 64 percent of the features in an average enterprise application as either “rarely” or “never” used.
So why do organizations spend good money developing, purchasing and maintaining large, complex applications when they only really need half of what they are paying for?
This is our current tagline – not sure about it though – what is the customer call to action