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Hyper! Hyper!! How to deal with trends, fads and constant change

The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)

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How to deal with trends, fads and constant change in UX Design
Rupert Platz | @r000pert | #uxce17 | Berlin
Hyper! Hyper!!
2000:
Discomfort.
„ForgetHTML.WAPisthefuture!!“
2007:
Excitement.
„Everybodycantageverything!!“
Hypesandchange.

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Hyper! Hyper!! How to deal with trends, fads and constant change

Editor's Notes

  1. In the year 2000, I went to CeBit, the worlds largest Computer expo, to find myself my first real job after college. It was the middle of the dotcom bubble back then, ad I met a lot of startup people who were all excited about the future and how they were about to make it real big. And they were all crazy about WAP.
  2. Two of them told me: „So you know HTML? Hey, HTML is dead! Tomorrow, we‘ll all go online on our mobile phones with WAP!“ (WAP was a new technical standard to surf the web on a mobile device) That guy really made me anxious. „Oh shucks. So all my HTML skills are obsolete? I gotta learn this new WAP thing really fast!“ And I bought WAP books and went to WAP meetups and so on. Turned out later WAP was a complete failure – it was ugly, slow and expensive, and it was only 8 years later that the mobile web really took off. And all the craze about WAP had unsettled me for nothing.
  3. In 2007, I worked for an agency, and we had this large corporation client that needed a Intranet Main Portal for their about 200 internal applications. A that time, everyone was going crazy about Web2.0, and one of its aspects that I was super exited about as an information archictect was Social Tagging.
  4. So I did a huge presentation where I told them that their portal didn‘t need any predefined navigation structure or sitemap. Instead, all the employees should simply tag all the information they found across the intranet and these tags would be aggregated automatically in the Main Portal. That was the way that trendy Web2.0 services like Flickr or Delicious worked, and it was just so cool. But it turned out soon that the concept would never work within that organisation. They had this extremely hierarchical top-down culture where people didn‘t think independently and just did what they were told. Bottom-up tagging of information was something nobody would have done. I could have seen it, but I was too much in love with that trendy hype concept of Social Tagging, I just WANTED it to be the right solution for the problem.
  5. Then there‘s hypes. Hypes are things that everybody agrees to be all excited about for a certain time.
  6. You remember Scooter? One of Germanys worst cultural export products since Modern Talking and the Scorpions. They had this hit single back then called „Hyper Hyper“ and when I try to catch up on Twitter, Linkedin, Blogs and so on, it sometimes feels like listening to a Scooter Track: There‘s always some monotone, nervous beat pounding in the background, and somone‘s always yelling some incoherent stuff at you in a horrible german accent. Today it‘s ...
  7. Gestern wars genauso, da waren die Buzzwords bloß andere
  8. Now it‘s easy to make fun of hypes and be all sceptical, but on the other hand, there‘s real, actual change.
  9. The challenge for you and me as designers ...
  10. If you‘re the easily excited type, you‘re probably subscribed to 12 different prototyping tools and have never used the same UX method twice, and you alredy own a Google Home device before it‘s officially sold in Europe.
  11. Now this attitude has ist downsides. The overly excited type tends to ... But being excited also has a healthy side. Being excited means being open towards the future.
  12. Du bist aber vielleicht auch eher der nervöse Typ, den das alles eher beunruhigt und schlechtes Gewissen macht.
  13. The unsettled type feels bad for not keeping up. He feels that hypes and change is some force of nature that comes over him. Upside of feeling discomfort is vigilance. Its good not to feel too much at ease.
  14. You‘re not necessarily a bad designer if you do wireframes – it depends on your project context. You‘re not necessarily a bad designer if you work with a tool that‘s not considered hot. It depends on what you want to achieve with it. And you‘re definitely not a bad designer if you do websites.
  15. Decision makers get anxious when they read about the latest innovations from the States and China. They feel they need to catch up as soon as possible somehow and dont think about what kind of problem they might want to solve with it.
  16. Der skeptische Typ bleibt cool, hat er alles schon gesehen.
  17. Exaggerated Scepticism
  18. Now all of us designers are mostly enthusiasic types and love to run after hypes, so I‘m focussing on the shades now. So theres a sceptical bias in what I‘m saying, but I must admit that after 15 years in the industry, you do tend to develop a „seen it all“ attitude.
  19. Basically, Hypes are people talking about things and change is people doing things.
  20. I guess most of you also know this model: At first, everybody is all excited about the new thing Then the exaggereted expectations aren‘t met and it becomes trendy to dismiss and critizise it. Eventually, a differentiated view of the topic becomes possible and the debate evens out on a normal level.
  21. Here‘s how the Hamburger Menu hype debate went: First it‘s hamburgers are super cool Then its Hamburgers are all evil Then its „it depends“
  22. The Rogers Innovation Adaption Curve: You know the deal: When something new comes up, only a minority of trend-savvy people will embrace it first And it takes TIME before a trend becomes mainstream - if it ever does is the first place.
  23. Quote: William Gibson Reality is not binary. Theres a permanently evolving coexistence of old and new. While some freaks are busy buiding some cool next level shit today, some laggards are starting to get their website responsive. It all happens simultaneously.
  24. Cap Gemini survey among german CIOs: Only 23% say they use agile software development methods How sure are we that Sketch is actually the market leader tool for UI designers?
  25. Now heres the combination of both curves:
  26. Zuerst machen es wenige, und viele reden drüber. Dann ist es umgekehrt. Dinge werden selbstverständlich und nur noch detailliert und weiterentwickelt.
  27. Zuerst machen es wenige, und viele reden drüber. Dann ist es umgekehrt. Dinge werden selbstverständlich und nur noch detailliert und weiterentwickelt.
  28. Wer redet heute noch von ... :
  29. Wird nicht so heiß gegessen wies gekocht wird
  30. Long term perspective
  31. Es war von Anfang an klar, dass mobiles Internet ein Riesen Thema wird, aber es hat ewig gedauert
  32. Ausbrecher: Aug 2010, Dez 2011 = AR Apps // Google Glass 2013/14 nicht als Begriff verwendet drin // Juli 2016 – Pokemon Go
  33. Es sind immer ähnliche rhetorische Aussagemuster:
  34. Especially designers: Lot of hypes around what we should do & what our skills should be
  35. Consultanting business model is to sell their knowledge advance of what‘s next and what their client doesnt know or cannot do yet. And to sell the next thing, it better look really huge, dramatic and impactful. So puching the hype is their form of marketing
  36. Everybody wants to join the party of cool people talking about the new thing. On Twitter, Linkedin, Medium, on Conferences, Meetups I guess by now there must be more Articles about Chatbots on Medium than there‘s Chatbots out there.
  37. The goal of every aspiring thought leader is to be able to make money from their expertise instead from doing project or product work. So if you‘ve managed to make yourself a name in the industry, you have something to sell. If what you got is is hot, you better not sell it cheaply. Joining a two day workshop with Jake Knapp, co-author of the design sprint book, in Berlin this monday, costs about 2500 EUR Same goes for a Business Model Canvas Workshop with Alex Osterwalder.
  38. Brands with a lot of money can invest into new sexy things that will ony reach a very small number of early adopters, but will make the brand seem ahead of their time to all the others. Such innovation projects often have much more impact on brand perception than on actuall business KPIs. But everybody goes „Loo, whoah shit, Coca Cola or Starbucks or Nike are doing it, it‘s becoming mainstream, we must do it too“
  39. Same goes for stock corporations. Getting abourd the hype train can drive up your company‘s share pices and satisfy investors. If a big listed corporation like Comdirect annonces to launch an Alexa skill, Financial Journalists will be happy to pick up the topic and Analists may give investment recommendations for your company because your‘e doing something innovative.
  40. So many people are just using these terms without really knowing what the mean, and if they do, somebody else may mean something different. Oftentimes, Buzzwords are used as new terms for familiar concepts just to sound cool and up to date, like saying „Anticipatory Design“ when you only mean plain good old profile-based personalisation.
  41. So many buzzwords are strongly related and have overlaps, and theres a high risk of misunderstanding and confusion.
  42. Amazon Echo is avaliable in Germany since Oktober 26
  43. Conversational Banking
  44. Conversational Banking
  45. Conversational Banking
  46. If you understand human needs, human psychology, hman behavior, if you have have empathy for people other than you and your filter bubble, you have an essential quality that will be required way beyong the point when User interfaces may eventually become irrelevant.
  47. Exploring a problem from the customer perspective before exploring the solution will always be a good thing to do, ans ist still suprinsing how rarely its done unless a designer comes in, because it seems such an obvious thing to do.
  48. Nobodys going to take those two slimey nuts from you
  49. QBE 1999 Plus: We are not only subjects to change.
  50. And change itself is a constant – so love it or leave it.
  51. I stumbled upon a quote from a book called resilience – resilience is a term that perfectly sums up what I‘m talking about here and what I am constantly striving for myself.
  52. I stumbled upon a quote from a book called resilience – resilience is a term that perfectly sums up what I‘m talking about here and what I am constantly striving for myself.