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The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)
The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)
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