1. Digital Thoughts on control, relevance, and talking plants.

2. Online/Digital supplying insight ‘real world’ campaign 

3. How many friends actually care its your birthday? How many of them do you see in the flesh?

5. ‘Friendship’ has become a commodity

6. The value of a handshake has skyrocketed.

8. “The not-so-subtle message Facebook is sending with its aggressive response to these services: it's mortified at the spectre of its users committing online suicide en masse. The reason: even though the Web 2.0 Suicide Machine and Seppukoo.com are never realistically going to affect Facebook's active user count, they reflect growing discontent amongst many users of online social networks. Not only are some users recognizing that they're addicted to the popular online time sinks, the negative consequences of online social networking are becoming more visible. From employers who increasingly check the profiles of prospective hires to growing security threats, there is no shortage of reasons why using a social networking isn't all fun and games anymore.” http://econsultancy.com/blog/5181-the-web-2-0-suicide-machine-mortifies-facebook-and-for-good-reason

10. Turn digital social into real world social

11. Make my digital time tangible

13. Insight = People have forgotten about the simple joys of getting your hands dirty

15. Matt Riley Planner (and friend to all) NET#WORK BBDO CAPE