this is the assingment presentations hope you like its

1. The
upside of
falling flat
By stefan michel

2. Swot analysis
• STRENGTH
1) RESTAURANTS INSIDETHE HOTELS.
2) GOOD PRICES
3) 24 HOUR DRIVETHROUGH MCDONALDS IN HOTALS
4) AUTOMATIC SELF CHECK INS.
5) DOMESTICAND INTERNATIONAL LOCAL FOR PROPERTIES.
6) INNOVATIONSANDADVANCEDTECHONOLOGIES IN ROOM COMFORTABLE BED
BATHROOM etc.

3. WEAKNESS
1) IT ONLY HAS ONE RESTAURANTS MCDONALDS
2) NO IMMEDIATE SERVICE OPPORTUNITIES
3) MANY INTERNATIONAL CHAINS INTHIS AREA
4) MOST IMPORTANT WEAKNESS FAR FROM CITY
5) THE FIRST CHOICES OF ANYTRANSIT PASSANGER ASTHIS SMALL CITY
IS NEARTO AIRPORT

4. OPPORTUNITIES
1) DINING OPTIONS
2) ENTRY INTO BREAKFAST CATEGORY
3) FIRST CHOICE OF ANY PASSENGERS IS NEARTHE AIRPORT
4) ONLINE RESERVATIONS AND ONLINE CHECK IN AND CHECK OUT
5) LOCATED AT PRIME AND DEVELOPING AREA IN CITY SOTHEY CAN
ATTRACK MORE CUSTOMERS

5. THREATS
• THE GOLDARC HOTELS IS LOCATED AT NEAR AIRPORT SO,THERE ARE
MANY FIVE STAR HOTELS.
• THERE COMPETITORS ARE PROVIDE MORE DINING OPTIONS WHILETHE
GOLD ARC ONLY HAS A MCDONALDS
• SECURITYTHREATS ON INTERNATIONAL MARKET AND INTERNATIONAL
TRAVEL
• LARGE NO OF COMPETITORS
• FLUCTUATIONS IN CURRENCY

7. THANKYOU
FORYOUR
TIME
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