The case study is starting with "Hotel Staycool is a well-known hotel situated in the heart of the city." And it contains the answers for the following questions. 1.Identify the data involved in the organisational activities mentioned in the case. What possible information can be generated by this set of data? 2.Identify the ways in which activities are grouped in the organization structure and discuss its impact on the information requirements of the organisation. 3.Identify the information shared by various levels of management in the organisation. 4.Discuss the possible benefits that the hotel may accrue if it decides to implement a suitable IT/IS?

1. CASE STUDY
HOTEL STAYCOOL
PREPARED BY,
NAFJAN T
WWW.TWITTER.COM/NAFJANT

2. CASELET

5. QUESTIONS FOR DISCUSSION
• 1.IDENTIFY THE DATA INVOLVED IN THE ORGANISATIONAL ACTIVITIES
MENTIONED IN THE CASE. WHAT POSSIBLE INFORMATION CAN BE GENERATED
BY THIS SET OF DATA?
• 2.IDENTIFY THE WAYS IN WHICH ACTIVITIES ARE GROUPED IN THE
ORGANIZATION STRUCTURE AND DISCUSS ITS IMPACT ON THE INFORMATION
REQUIREMENTS OF THE ORGANISATION.
• 3.IDENTIFY THE INFORMATION SHARED BY VARIOUS LEVELS OF MANAGEMENT IN
THE ORGANISATION.
• 4.DISCUSS THE POSSIBLE BENEFITS THAT THE HOTEL MAY ACCRUE IF IT
DECIDES TO IMPLEMENT A SUITABLE IT/IS?

6. SUMMARY
HOTEL STAYCOOL IS A WELL-KNOWN HOTEL AMONG HOSPITALITY INDUSTRY. IT HAVE
12 FLOORS AND 190 ROOMS WITH ALL EXCELLENT SERVICES. FRONT OFFICE OF THE
HOTEL HAVE AN IMPORTANT ROLE IN BUSINESS. FRONT OFFICE IS THE PLACE WERE ALL
THE GUEST ARE REPORTING THEIR ISSUES. FROM THE ARRIVAL TO EXIT THE FRONT
OFFICE WANT TO TAKE CARE THE NEEDS OF THE GUEST. FOLLOWING ARE THE MAIN
DUTIES DONE BY FRONT OFFICE.
• WHILE MAKING RESERVATION AND ANSWERING QUERIES ABOUT RESERVATION.
• RECEIVING THE GUEST AND COLLECT THEIR PERSONAL INFORMATION.
• ROOM ALLOCATION ACCORDING TO THEIR REQUIREMENTS.
• WHILE MAKING REQUIREMENTS FOR RETURN BACK THE GUEST.

7. DATA INVOLVED IN ORGANISATIONAL
ACTIVITIES.
• ACCOUNTING DATA
• HOUSEKEEPING DATA
• MANAGEMENT DATA
• HR DATA

8. ORGANISATIONAL STRUCTURE
• SENIOR MANAGERS(STRATEGIC LEVEL)
• MIDDLE MANAGERS (MANAGEMENT LEVEL)
• KNOWLEDGE AND DATA WORKERS(KNOWLEDGR LEVEL)
• OPERATIONAL MANAGERS(OPERATIONAL LEVEL)

9. LEVELS OF MANAGEMENT
1. STRATEGIC LEVEL:
a) PRESIDENT
b) VICE PRESIDENT
c) GENERAL MANAGERS
2. MANAGEMENT LEVEL:
a) FINANCE MANAGER
b) FRONT OFFICE MANAGER
c) FOOD AND BEVERAGES
d) HOUSE KEEPER
e) CHIEF SECURITY OFFICER
f) HRD & PERSONNEL
g) SALES AND PUBLIC RELATIONS

10. LEVELS OF MANAGEMENT (CONT..)
3. KNOWLEDGE LEVEL:
a) ASSISTANT FRONT OFFICE MANAGER
b) LOBBY MANAGER
c) GUEST RELATION EXECUTIVE
4. OPERATIONAL LEVEL:
a) FRONT OFFICE ASSISTANTS
b) BELL BOYS

11. INFORMATION SHARED IN DIFFERENT LEVELS
1. STRATEGIC LEVEL:
 SHARE STRATEGIC INFORMATION
 POLICIES
 EXTERNAL INFORMATION
2. MANAGEMENT LEVEL:
 CONTROL THE INFORMATION
 SHARE POLICIES OF STRATEGIC LEVEL TO KNOWLEDGE LEVEL

12. INFORMATION SHARED IN DIFFERENT LEVELS
(CONT..)
3. KNOWLEDGE LEVEL:
 INFORM OPERATIONAL LEVEL ACTIVITIES TO MANAGEMENT LEVEL
 CORDINATE ALL ACTIVITIES OF OPERATIONAL LEVEL
4. OPERATIONAL LEVEL:
 DAY-TO-DAY INFORMATION
 CASH POSITION INFORMATION
 DAILY AND WEEKLY SALES INFORMATION
 INTERNAL INFORMATION

13. DISCUSS THE POSSIBLE BENEFITS THAT THE HOTEL MAY ACCRUE
IF IT DECIDES TO IMPLEMENT A SUITABLE IT OR IS ?
• TECHNOLOGY PLAYS AN IMPORTANT ROLE IN THE HOTEL INDUSTRY. BOTH
CUSTOMERS AND BUSINESSES CAN BENEFIT FROM ADVANCES IN
COMMUNICATION, RESERVATION AND GUEST SERVICES SYSTEMS. INFORMATION
TECHNOLOGY ALLOWS CONTINUOUS COMMUNICATION AND STREAMLINES THEY
GUEST EXPERIENCE, FROM RESERVATION TO CHECK OUT.

14. BENEFITS
• SPEED UP THE PROCESS :INFORMATION SYSTEM ARE DESIGNED TO EFFICIENTLY
SAVE,RETRIEVE,SEND,CALCULATE AND SYNC DATA INTO THE DATABASE THUS
MAKING THE PROCESS FAST.
• LESS ERRORS : FOR REDUCING AND PREVENT DUPLICATE ENTRIES, WRONG DATA
INPUTS.
• REAL TIME RESULTS : COMPUTERS WITH HIGH PERFORMANCE AND HIGH
SPECIFIED SYSTEM GIVE REAL TIME RESULTS LIKE SAVING TIME,UPADATION AND
DELETING OF DATA.
• ACCURATE DAILY REVENUE REPORTS :DUE TO THE REAL TIME ASPECTS AND
ERROR FREE FEATURES BY INFORMATION SYSTEM IT IS VERY EASY TO MAKE
REVENUE REPORTS.
• TIMELY FINANCIAL REPORTS :ONE OF THE MANY SYSTEMS REPORTS IS FINANCIAL
INFORMATION AND IT CAN BE DONE THROUGH BY A SUITABLE INFORMATION
SYSTEM
• MARKET SEGMENTATION : WITH A HOTEL SYSTEM, MANAGERS AND OWNERS CAN