Publicfast is a platform that connects brands with influencers across social media platforms. It has over 50,000 influencers of different levels that brands can engage for campaigns. Campaigns can be created in different types - public, with influencer selection, or cost-per-action. Influencers apply to campaigns and brands select participants. Influencers then create and share branded content organically as part of the campaign. Publicfast provides analytics on the performance of each post and overall campaigns. It aims to help brands effectively reach audiences and measure returns through influencer marketing.
2. What you’ll get joining Publicfast
PUBLICFAST is an effective tool to broadcast your branded content via
influencers on Facebook, Twitter, Instagram, Youtube and Vkontakte.
INFLUENCERS AUTOMATIZATION ANALYTICS
50 000 motivated
creators across the globe
micro, middle and macro
influencers in one place
sorting by different
filters
detailed info about
each influencer
creating campaign in
a few clicks
saving time and human
recourses
easy tasking and control
choosing campaign type
depending on your goal
detailed and clear
analytics
find out total reach,
interactions, and clicks
of every campaign
see all influencers posts
in one place
downloading data in PDF
3. Benefits of using Publicfast
SIMPLE AND CLEAR INFLUENCERS SELECTION
QUICK CAMPAIGNS LAUNCHING
TRANSPARENCY IN KPI PLANNING
You can see all the information about each before
the start of the campaign.
You can start the campaign in a short time, even
today.
You see the estimated campaign reach before it
starts.
START WITH A SMALL BUDGET
POST PRICE SUGGESTION
ACCOUNT SUPPORT
To test the channel, you can start a campaign with
a budget of only $200.
You can specify maximum cost per post in each
campaign.
We’ll help you to launch first campaign and to
choose right influencers.
4. At Publicfast you can work with
influencers in all social media
and across the globe
Who is an influencer?
Meet Anita. She likes to write about female shoes.
Anita is not a star, but her opinion is important for
the audience.
REACH
INSTAGRAM
TWITTER
FACEBOOK
YOUTUBE
124 672
75 004
53 912
95 490
5. YOU CAN REACH
650 000 000
THROUGH OVER
50 000
INFLUENCERS & COMMUNITIES
7. Goals you can reach with influencers
GROWING LOYALTY
As a trusted source for their
audience influencers increase
confidence and loyalty to your
product advising it in theirs
social media.
REACHING NEW AUDIENCE
Cooperating with influencers,
you will easily reach an
audience that has "immunity" to
classical advertising.
GETTING FEEDBACK
Providing your product or
service for testing, you will
receive an honest and objective
feedback from influencers as
well as from their audience.
BRAND AWARNESS
Use influencers to increase
brand awareness and
strengthen its position in the
market.
CONTENT CREATION
Influencers communicate your
key messages in an original
and unexpected way. You get
not only social media reach, but
also a fresh look in content
creation.
NEW PRODUCT PROMO
Tell about releasing of a new
product or launching of a
service via influencers and get
new loyal customers
immediately.
8. How to start
Publicfast is self-served platform that allows you to launch campaign today.
RIGHT AFTER REGISTRATION
Launching of public campaign;
Publicfast’s commission 25%;
Minimum campaign budget $200.
AVAILABLE AFTER SUBSCRIPTION
Full list of influencers with detailed information
about each of them;
Publicfast’s commission 15%;
Minimum campaign budget $50;
Choosing certain influencers to your campaigns;
Access to the latest influencer’s post;
Launching barter campaigns;
Launching cost-per-action campaigns.
Subscription price $149 /month
You can get FREE trial of subscription for 7 days
9. How Publicfast works
STEP #1 STEP #2 STEP #3
CAMPAIGN CREATION
There are a three campaign types
on Publicfast:
public campaigns
campaigns with
influencers selection
CPA campaigns
You can choose the right type
depending on your goal and
needs. In each campaign you
need to set up targeting, write a
brief and choose the campaign
period.
After the launch your campaign
will be activated and influencers
receive the start notification.
INFLUENCER SELECTION
In every type of campaigns,
except CPA you choose
influencers to participate. In one
case, you initially choose
influencers and start a campaign
directly with them, in another —
you select participants from the
list of applications.
In any case, you can view
detailed information about each
of them – location brief
information, interest categories,
covered in each social network
and cost of the post. As well as
their recent publications on social
pages.
CAMPAIGN ANALYTICS
After choosing of influencers they
make posts according to the brief
and your participation is not
necessary.
Therefore, the next step is to
analyze the results of the
campaign.
And guess what? You again
don’t have to do anything — the
platform collects all the analytics
for you. You can see the results
of each post and of whole
campaign: coverage, interactions,
number of referrals.
10. Campaign lifecycle
Influencers write in their usual way. You pay only for the result.
CREATE CAMPAIGN
& SET THE BUDGET
RECEIVE
INFLUENCERS PROPOSALS
SELECT INFLUENCERS CONTENT CREATION ANALYZE RESULTS
PAY TO INFLUENCERS
11. Campaign types
What's the difference between three types of Publicfast campaigns?
PUBLIC CAMPAIGN
In a public campaign, you don’t
choose influencers, but they
choose you.
After the campaign launching, the
notification about its start is
received by all influencers who
are suitable for your targeting.
And you choose from the list.
CAMPAIGN WITH
INFLUENCERS SELECTION
This type allows you to select
specific influencers and launch a
campaign with them.
Immediately after targeting, you
can see the full list of creators
and send them a personal
invitation to the campaign.
CPA CAMPAIGN
In CPA campaign you pay per
certain action: click, video view,
filling the form and so on.
It will be interesting for you to run
a CPA campaign, if:
BENEFITS
You see people who are
interested in your brand / product
You work with the most
motivated influencers
You can run a campaign on the
same day
BENEFITS
You initially choose certain
people
You can launch barter campaign
You wanted to run a campaign
with influencers for a long time,
but didn’t know how to
measure ROI
You need quality leads
Your task is to increase the
number of registrations or app
downloads, video views, visits
to the landing page.
13. MOROSHA
CAMPAIGN OVERVIEW
Global Spirits wanted to engage audience on their bar on city
food festival to promote their product MOROSHA as a
modern vodka brand, suitable for creating cocktails for a
large company of friends.
Influencers wrote in their social media about Morosha
Speakeasy Bar and invited friends to attend it and try
cocktails. Publications contain photos, linkson event, and
hashtags.
CAMPAIGN RESULTS
48 micro-influencers engaged
183 500 of total reach
2 879 of total interactions
$5,25
price of 1000 reach
14. POKERSTARS
CAMPAIGN OVERVIEW
PokerStars wanted to promote their new game ‘Natural Born
Poker Player’, increase awareness about it and reach new
audience.
Influencers had to test the game and share their score and
general impressions with the audience to attract new players.
CAMPAIGN RESULTS
45 influencers engaged
256 300 of total reach
932 of total interactions
211 clicks on a link
$6,93
price of 1000 reach
15. LIBRESSE
CAMPAIGN OVERVIEW
Libresse wanted to increase the audience awareness about
the new product and associate it with the daily routine of a
modern girl.
Influencers had to take photo of a product in everyday
environment and write post in unique style depending on
their audience.
CAMPAIGN RESULTS
36 influencers engaged
300 000 of total reach
5,1% of engagment
16. GREEN SCHOOL
CAMPAIGN OVERVIEW
Educational eco-project wanted to attract to its event an
audience interested in responsible consumption, green
building, alternative energy, proper nutrition, ethical fashion
etc.
Influencers had write posts about importance of ecology
nowadays in their unique style and invite friends to attend
eco-workshop.
CAMPAIGN RESULTS
50 influencers engaged
150 000 of total reach
5 153 clicks on a link
OVER 400
influencers sent participation
requests in first 2 hours
since campaign start
17. WATSONS
CAMPAIGN OVERVIEW
Watsons wanted to increase awareness about it’s online
service and delivering service and get new online customers.
Influencers had write posts about possibility of ordering
products online and convenient delivery from the store.
CAMPAIGN RESULTS
9 influencers
40 000 of total reach
278 clicks on a link