Submission for SXSW Interactive 2016

1. Proposed Workshop: SXSW 2016

2. Every Startup Needs Capital
But so much time, energy and money is
often wasted figuring out what’s needed
and pursuing the wrong capital. And the
funding process can easily burn you out!

3. In This Workshop…
Get Real…
Hands-on instruction to create your funding
documents (pitch deck and 1-pager)
And Get Centered…
Tools to be clear, focused and aligned in the
funding process

4. What We’ll Cover…
The Why The What Be Practical Be Mindful
Why are you
starting/running a
company?
What motivates you
(money, success,
creation, freedom,
service)?
What is your
relationship with / fears
around money and
asking for money?
What kind of business
are you starting?
How much capital do
you need?
What are your personal
resources for money?
Friends/family money?
What are the realistic
capital options for your
type and stage of
business?
What is required to
access that capital?
Pitch Deck
(template provided):
best practices/tips +
work on your deck +
get feedback
One-Page
Executive Summary
(template provided):
get to work +
get feedback
Tools to become
centered and focused
and set aligned
intentions
Techniques for your
pitch:
The night before,
The morning of,
5 minutes before,
During,
And after – letting
go of expectations

5. Two Amazing Facilitators
Delilah Panio, MBA
 Startup consultant (business & funding strategies)
 Capital markets expert (10 years Toronto Stock
Exchange)
 Entrepreneur (previously Stiletto Dash Inc.; currently
co-founder of a nutritional genomics startup)
 Co-Chair of Women in LA Venture Association
Jessica Schmidt, MBA
 Founder and CEO, Executive Sutra, a premier wellness
and leadership performance organization
 MBA with distinction, Harvard Business School
 + 25,000 hours of management experience
 500-hour Registered Yoga Teacher

6. Choose Our Workshop
to help entrepreneurs get the
tips and tools they need to get
real, get centered and get
funded!